There are no compelling signs of substantial revival over the forecast period, with only low and flat volume growth predicted. Gum is fairly stagnant and in terms of functionality its products are mainly focused on fresh breath.
With gum consumption banned in educational institutions and rising parental concern about its products’ impact on dental and overall health, product development and marketing need to examine opportunities to sell to older consumers. Moreover, though gum has typically attracted smokers, this particular consumer base is shrinking due to health trends and to the rise of heated tobacco products.
Gum suffers from poor consumer perception related to health. This is not just the sugar content, which is largely falling in chewing gum, but in relation to broader issues.
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Understand the latest market trends and future growth opportunities for the Gum industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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