Gum is facing low and flat volume growth over the forthcoming years. It is a fairly stagnant category and in terms of functionality its products are mainly focused on fresh breath.
Bubble gum has a very bad reputation among parents. In addition, blowing bubbles is no longer considered cool and bubble gum is thus losing out to other sweet treats for children, such as chews and gummies.
In Lithuania, gum suffers from poor consumer perception related to health. This is not just the sugar content, which is largely falling in chewing gum, but in relation to broader issues.
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Understand the latest market trends and future growth opportunities for the Gum industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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