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Country Report

Gum in

Gum in Finland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category maturity remains a key challenge for gum manufacturers

Like chocolate and sugar confectionery, gum is also a mature category in Finland and so manufacturers are having to find ways to maintain consumer interest and further drive value sales. This is chiefly being done through investment in innovation, mainly in terms of new flavours, textures and shapes, but also functionality.

Functionality a key area of focus as xylitol no longer seen as a novel ingredient

Functionality also remained an area of focus for gum manufacturers in 2019. The oral health claims of gum sweetened with xylitol are that it prevents tooth decay.

Manufacturers target different consumer groups

While focusing on specific consumer groups in gum was already evident, with Fazer Makeiset’s Xylimax Moomin functional xylitol sweetened gum targeted at children, further consumer segmentation has been seen. Cloetta Suomi has expanded its selection via Jenkki Feel gum, which is targeted at youngsters, with its Spicy Boost flavour marketed as providing a kick thanks to containing chili and its Citrus Focus variant as suitable for situations demanding concentration, for example being ideal for students when studying for exams.

COMPETITIVE LANDSCAPE

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

In 2019, gum in Finland continued to be dominated by Cloetta Suomi and its iconic Jenkki brand, with the company benefiting from its longstanding presence in the country, wide range of flavours and a strong distribution network. Challenging its dominance is difficult for other manufacturers, with many struggling to achieve meaningful sales.

Gum manufacturers use a range of media to promote their products

Advertising and marketing remained a key area of focus for gum manufacturers in 2019, particularly Cloetta Suomi. Not only was its new Jenkki Enjoy range advertised on television, but its general Jenkki brand was active on social media through accounts on platforms such as Instagram, Facebook and YouTube, while also being advertised through Cloetta Suomi’s Twitter account.

Xylitol continues to be promoted as an ingredient benefiting oral health

Since 2003, Xylitol Week has been held in Finland every February to promote the oral health of the population. It is organised by Cloetta Suomi, which, in addition to promoting its xylitol gum, also sends samples and posters concerning the oral health benefits of xylitol gum to health centres and dentists.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Finland?
What are the major brands in Finland?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Finland - Category analysis

HEADLINES

PROSPECTS

Category maturity remains a key challenge for gum manufacturers

Functionality a key area of focus as xylitol no longer seen as a novel ingredient

Manufacturers target different consumer groups

COMPETITIVE LANDSCAPE

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

Gum manufacturers use a range of media to promote their products

Xylitol continues to be promoted as an ingredient benefiting oral health

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition

FOODSERVICE

Sales to Foodservice

Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities
Free-from products are on the rise as foodservice responds to consumer demand

Consumer Foodservice

Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Finland

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Executive Summary

New Report Guarantee

PROSPECTS

Category maturity remains a key challenge for gum manufacturers

Functionality a key area of focus as xylitol no longer seen as a novel ingredient

Manufacturers target different consumer groups

COMPETITIVE LANDSCAPE

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

Gum manufacturers use a range of media to promote their products

Xylitol continues to be promoted as an ingredient benefiting oral health

Samples

Overview

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Table of Contents

Gum in Finland - Category analysis

HEADLINES

PROSPECTS

Category maturity remains a key challenge for gum manufacturers

Functionality a key area of focus as xylitol no longer seen as a novel ingredient

Manufacturers target different consumer groups

COMPETITIVE LANDSCAPE

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

Gum manufacturers use a range of media to promote their products

Xylitol continues to be promoted as an ingredient benefiting oral health

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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