Competitive Landscape
Cloetta Suomi Oy Leverages Heritage and Xylitol Focus to Defend Dominance
Gum in Finland is highly concentrated, with Cloetta Suomi Oy holding a share of 72% in 2026, followed by Fazer Makeiset Oy with 13%. The level of concentration has remained stable over the past five years, with no significant increase or decrease in the combined shares of the leading companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Finland?
- Which are the leading brands in Gum in Finland?
- How are products distributed in Gum in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Finland - Category analysis
Key Data Insights
Gum Summary
Xylitol Gum Habits Drive Growth through Innovation and Premiumisation
Chewing Gum Leads Usage as Bubble Gum Faces Decline
Innovation in Flavour and Function Sustains Consumer Engagement
Brands to Innovate with Flavour and Mouthfeel to Appeal to Price-Sensitive Gum Buyers
Cloetta Suomi Oy Leverages Heritage and Xylitol Focus to Defend Dominance
Hypermarkets and Supermarkets Anchor Routine-Driven Purchases
E-Commerce Accelerates with Multipacks and Bulk Offers
Snacks in Finland - Industry Overview
2026 Developments
Key Data Insights
S Group Expands Private Label Biscuit Range to Address Price Sensitivity
Jymy and Robin Packalen Drive Trading-Up through Indulgent Ice Cream Launches
Jymy Max Targets Health-Conscious Shoppers with Lower Sugar Innovation
Kesko Oyj and S Group to Elevate Premium Private Label to Challenge Brands
Confectionery to Maintain Lead as Savoury Snacks Accelerates Value Gains
Health and Indulgence to Converge as Consumers Demand Added Value
Fazer Makeiset Oy Leverages Brand Strength and Loyalty to Sustain Leadership
S Group and Kesko Oyj Drive Hypermarket and Supermarket Lead
Kesko Oyj Partners with Local Producers to Elevate Premium Private Label
E-Commerce Expands for Planned Purchases, but Physical Stores Retain Impulse Sales
S Group Shapes Consumer Choices with Premium Private Label and Indulgent Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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