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Country Report

Gum in

Gum in Finland

24 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation to combat maturity

The sales of gum were boosted by the health and wellness boom and health claims in 2018. In addition, new product development together with marketing efforts guided Finns towards functional sugar-free gum.

Adding functionality

Oral health claims of gum sweetened with xylitol are that it prevents caries in Finland. However, as xylitol gum has been present for decades and the novelty value is waning, consumer interest needs to be maintained by offering greater functionality.

Targeting specific groups

While targeting specific consumer groups in gum was already evident with Fazer Makeiset’s Xylimax Moomin functional xylitol sweetened gum targeting children, further development is expected to take place. In autumn 2017, when Cloetta Suomi expanded its selection with Jenkki Feel gum, it targeted youngsters.

COMPETITIVE LANDSCAPE

Strong players dominate

Gum in Finland is dominated by Cloetta Suomi and its iconic Jenkki brand. To challenge its leading position is difficult and reaching even niche sales for smaller brands would be challenging.

Advantages of advertising through different channels

Not only was the new Jenkki Professional Fresh Apple advertised on television, but the general Jenkki brand is active on social media through Instagram, Facebook and YouTube, while also being advertised through Cloetta Suomi’s Twitter account. In spring 2018, for example, Jenkki consumers could participate in winning concert tickets by posting a picture of their smiles on Instagram with the hashtag #pienipalahyvää.

Widening awareness of xylitol benefits

Since 2003, the Xylitol Week is celebrated in Finland every February to promote the oral health of Finns. It is organised by Cloetta Suomi, which in addition to promoting its xylitol gum, also sends samples and posters of oral health benefits of xylitol gum to health centres and dentists.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Finland?
What are the major brands in Finland?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Finland - Category analysis

HEADLINES

PROSPECTS

Innovation to combat maturity

Adding functionality

Targeting specific groups

COMPETITIVE LANDSCAPE

Strong players dominate

Advantages of advertising through different channels

Widening awareness of xylitol benefits

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Growth in packaged food volume sales to foodservice players remains stable
Meat substitutes retains strong potential for growth in foodservice sales
Foodservice demand for free from products set to continue rising

Consumer Foodservice

Intense competition drives foodservice operators to adopt new differentiation strategies
Positive development of fast food set to continue over 2018-2013
Foodservice operators increasingly favour locally sourced ingredients

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation to combat maturity

Adding functionality

Targeting specific groups

COMPETITIVE LANDSCAPE

Strong players dominate

Advantages of advertising through different channels

Widening awareness of xylitol benefits

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Finland - Category analysis

HEADLINES

PROSPECTS

Innovation to combat maturity

Adding functionality

Targeting specific groups

COMPETITIVE LANDSCAPE

Strong players dominate

Advantages of advertising through different channels

Widening awareness of xylitol benefits

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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