The private label segment remains small in gum in the Finnish market. Nonetheless, it is noteworthy that the Pirkka private label offers eight different xylitol gum products with flavours ranging from traditional spearmint flavour to fruit and the locally popular salty liquorice.
Fazer Makeiset Oy operates the e-commerce site, purkkakauppa.fi, through which schools, day care, and businesses, as well as private consumers, can order gum to be delivered.
Sustainability and environmental concerns will continue to see increasing consumer attention over the forecast period. Social responsibility is also increasingly at the forefront of consumer minds.
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Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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