Guatemala is an important market for gum in Central America. Thus, the inability of the category to recover fully from the pandemic decline has surprised the industry.
Guatemalans are expected to become more informed about health and wellness in the forthcoming period, and will be looking to cut out excess calories from their diets. This could lead more consumers to reach for a pack of gum to chew, while passing on the sugar and chocolate confectionery items that compete directly with this category at point of sale.
Over the forecast period, gum is one confectionery category that will remain important within the traditional channel. Such outlets will be able to engender impulse purchases as they offer popular gum brands in smaller and cheaper pack sizes.
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Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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