Competitive Landscape
Mondelez Strengthens Lead with Broad Reach
Gum in Guatemala remains highly concentrated, with Kraft Centroamerica SA, operating under Mondelez International Inc, holding an overwhelming 87% share by value in 2026. This figure, while slightly reduced from 91% in 2021, still represents near-total dominance, leaving only negligible space for smaller players, such as Industria Procesadora de Guatemala SA, whose share fell to 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Guatemala?
- Which are the leading brands in Gum in Guatemala?
- How are products distributed in Gum in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Guatemala - Category analysis
Key Data Insights
Gum Summary
Economic Stability Drives Steady Gains
Chewing Gum Maintains Dominance, While Bubble Gum Contracts
Corvi’S Leverages Nostalgia to Attract New and Returning Buyers
Health-Conscious Parents Steer Children Away From Sugary Treats
Natural Formulations Unlock Growth among Affluent Shoppers
Mondelez Strengthens Lead with Broad Reach
Small Local Grocers Sustain Rural Reach, While Supermarkets Expand Choice
Retail E-Commerce Attracts Affluent Shoppers Seeking Convenience and Variety
Corvi's Taps into Nostalgia and Affordability to Boost Repeat Purchases
Trident Strengthens Lead as Sugar-Free Options Meet Wellness Demands
Snacks in Guatemala - Industry Overview
2026 Developments
Key Data Insights
Sustained Consumer Demand Boosts Sales
Chapin’S Relaunch and Spicy Flavour Innovation Drive Growth
Heightened Demand for Value for Money and Flavour
Price-Conscious Shoppers Drive Polarisation between Value and Indulgence
Savoury Snacks Maintain Lead as Gum Accelerates in Value
Imported Flavours and Convenience Reshape Consumer Expectations
Comercial Pozuelo Leverages Broad Appeal
Small Local Grocers Sustain Rural Reach and Affordability
Retail E-Commerce Captures Urban Demand with Digital Innovation
New Launches Aim to Capture Value-Seeking Shoppers
Brands Compete on Price and Flavour Innovation to Win Share
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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