Executive Summary

Jul 2018
PROSPECTS
Gum driven by impulse sales

Gum is mainly purchased on impulse in Guatemala, which is why it is always sold next to the checkouts in modern grocery retailers and through special display units in independent small grocers. With regard to independent small grocers in Guatemala, these are usually very small outlets in which all products are stored behind bars, with consumers asking for whatever they need.

Chewing gum the most popular format

Chewing gum remained by far the most popular gum format in Guatemala in 2018 due to being consumed by both children and adults. The chewing gum category also offers a wide selection of sugar-free products, which are becoming more popular as consumers seek to limit both their own sugar intake as well as that of their children.

Gum flavours

With regard to flavours, in 2018 mint, berries and other fruits were the most popular, in that order. Mint is preferred by consumers for its breath-freshening qualities.

COMPETITIVE LANDSCAPE
Kraft Centroamerica continues to dominate the category

Kraft Centroamerica continued to dominate gum in Guatemala in 2018. The company imports the international brands Trident, Clorets, Chiclets and Bubbaloo.

International brands the most prevalent

Although gum continued to be dominated by Kraft Centroamerica, other international brands was also present in the country, such as Wrigley and Ice Cubes (Compañia Distribuidora), which mainly cater for more affluent consumers. The leading domestic player was Industria Procesadora de Guatemala, although it accounted for only a minor share of sales through its economy brands Mach and Bolita.

New product launches

New product launches in 2018 were mainly focused on new flavours. Trident was the brand which benefited the most, adding a new Citrus Mix flavour.

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Gum in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Guatemala?
  • What are the major brands in Guatemala?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources