Guatemala is an important market for gum in Central America. Thus, the inability of the category to recover fully from the pandemic decline has surprised the industry.
It is expected that Kraft Centroamerica (GBO: Mondelez International) will continue to lead chewing gum, and gum overall, in retail value share terms in the short to medium term. The company’s Trident is the most notable brand, and the main recipient of investment in the category.
Gum sales are made mainly through traditional grocery retailers, and small local grocers is set to continue to dominate retail value sales. The expansion of the traditional channel, with penetration and growth in new territories, should boost the category.
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Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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