Gum is expected to continue to gain growth momentum over the forecast period, driven by mobility and impulse purchasing behaviour. Low pricing will continue to drive demand for the dominant bubble gum, which makes it attractive to consumers of alternative affordable snacks such as chews and other sugar confectionery.
In an attempt to gain greater share and add excitement to the category, manufacturers need to continue to introduce new innovative flavours to attract consumers as they are increasingly open to trying new combinations, whilst preferring products that have a clean label and contain natural ingredients. Thus, in-store marketing and new flavours will be increasingly important for players to stand out from the competition.
With the advent of the digital era, gum brands need to focus on social media marketing through channels such as Facebook, Instagram and Tik Tok. Many local consumers like to follow global trends on digital platforms, in particular younger Pakistanis, and may start purchasing products to either keep up with their peers or as a point of differentiation.
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Understand the latest market trends and future growth opportunities for the Gum industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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