Gum in Pakistan

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Gum industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Pakistan?
  • Which are the leading brands in Gum in Pakistan?
  • How are products distributed in Gum in Pakistan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in Pakistan - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Recovery of bubble gum sales drives overall category
Rise of sugar-free chewing gum
Hilal Confectionery retains dominance of gum in Pakistan

PROSPECTS AND OPPORTUNITIES

Potential for gum with natural ingredients to address health and wellness trends
Introduction of new flavours to add excitement to category
Focus on social media to engage with core younger audience

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2017-2022 Table 2 Sales of Gum by Category: Value 2017-2022 Table 3 Sales of Gum by Category: % Volume Growth 2017-2022 Table 4 Sales of Gum by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Gum: % Value 2018-2022 Table 6 LBN Brand Shares of Gum: % Value 2019-2022 Table 7 Distribution of Gum by Format: % Value 2017-2022 Table 8 Forecast Sales of Gum by Category: Volume 2022-2027 Table 9 Forecast Sales of Gum by Category: Value 2022-2027 Table 10 Forecast Sales of Gum by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Snacks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2017-2022 Table 13 Sales of Snacks by Category: Value 2017-2022 Table 14 Sales of Snacks by Category: % Volume Growth 2017-2022 Table 15 Sales of Snacks by Category: % Value Growth 2017-2022 Table 16 NBO Company Shares of Snacks: % Value 2018-2022 Table 17 LBN Brand Shares of Snacks: % Value 2019-2022 Table 18 Distribution of Snacks by Format: % Value 2017-2022 Table 19 Forecast Sales of Snacks by Category: Volume 2022-2027 Table 20 Forecast Sales of Snacks by Category: Value 2022-2027 Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027 Table 22 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Gum

  • Bubble Gum
  • Chewing Gum
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.

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