The gum category is predicted to see strong volume growth over the forecast period as consumption of chewing gum rises on the back of its healthy proposition. Parents will favour healthier sugar-free chewing gum to encourage children to take care of their teeth.
Rising demand in the foodservice channel will also drive chewing gum sales. A growing number of cafés and restaurants are providing free chewing gum after a meal to add value and build customer loyalty.
Gum will remain a popular impulse purchase since many Estonians purchase it via hypermarkets and supermarkets, where consumers are accustomed to purchasing gum while grocery shopping. Gum is often sold near the retail checkout, so people are more likely to buy chewing gum spontaneously whilst standing in line.
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Understand the latest market trends and future growth opportunities for the Gum industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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