Gum is expected to show continuous growth during the forecast period with the category reaching pre-pandemic retail volume levels in 2026. For many Peruvians, the habit of regular gum consumption has been lost since the pandemic started as the majority of purchases are impulse-led.
Bubble gum marketing has traditionally been focused on children and adolescents, with advertisements showing skating or outside sport activities. At the beginning of 2022, Mondelez Peru launched a campaign for its new Trident X chewing gum targeting a young audience but using expressions such as "this world belongs to those who do it" and "don't stay with the desire.
Multipacks have become more prominent in gum since the start of the COVID-19 pandemic. In fact, this period changed the way some people purchase gum, from being mainly an impulse purchase for immediate consumption to a product that is purchased ahead for later consumption.
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Understand the latest market trends and future growth opportunities for the Gum industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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