Executive Summary

Aug 2019
PROSPECTS
Gum is consumed as an alternative to more calorific snacks

Growth in gum was driven by the health trend in 2019, although not specifically focused on oral health, as many consumers adopt this product to manage anxiety and avoid the consumption of other, more calorific snacks.

Bubble gum is a mature category with negligible volume growth expected

Bubble gum is considered a mature category, focused on children and teenagers, while chewing gum and sugar-free products in particular are still developing, with growing demand. However, manufacturers are not innovating in bubble gum and therefore retail volume sales declined slightly in 2019.

Gum not associated with dental care in Peru

Consumers do not associate gum consumption with dental care in Peru. They do not recognise that gum consumption can generate caries by increasing the presence of sugar in oral cavities.

COMPETITIVE LANDSCAPE
Mondelez Perú leads gum with its wide range and flavour innovation

Mondelez Perú is the clear leader in gum with its wide range of brands in both chewing and bubble gum, and continues to innovate, although mainly in terms of flavours as packaging and formats have not changed over recent years. The company frequently works on new flavours for Trident Fresh or the new Bubbaloo Rock, brands which are supported by strong advertising, as well as sponsorships of teenage activities such as skating.

The leaders offer both chewing and bubble gum, albeit with little innovation or marketing

The two leading players in gum, Mondelez Perú and Arcor Perú, offer both bubble gum and chewing gum, which are imported and sold under a variety of brands. They target different consumers through their presence in a variety of retail channels.

Limited innovation within gum

No significant innovations were observed within gum in 2018 or 2019, other than the introduction of a new flavour by Mondelez Perú. As the majority of gum products are imported, manufacturers do not develop specific products for the Peruvian market.

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Gum in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Peru?
  • What are the major brands in Peru?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in Peru - Category analysis

HEADLINES

PROSPECTS

Gum is consumed as an alternative to more calorific snacks
Bubble gum is a mature category with negligible volume growth expected
Gum not associated with dental care in Peru

COMPETITIVE LANDSCAPE

Mondelez Perú leads gum with its wide range and flavour innovation
The leaders offer both chewing and bubble gum, albeit with little innovation or marketing
Limited innovation within gum

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources