Growth in gum was driven by the health trend in 2019, although not specifically focused on oral health, as many consumers adopt this product to manage anxiety and avoid the consumption of other, more calorific snacks.
Bubble gum is considered a mature category, focused on children and teenagers, while chewing gum and sugar-free products in particular are still developing, with growing demand. However, manufacturers are not innovating in bubble gum and therefore retail volume sales declined slightly in 2019.
Consumers do not associate gum consumption with dental care in Peru. They do not recognise that gum consumption can generate caries by increasing the presence of sugar in oral cavities.
Mondelez Perú is the clear leader in gum with its wide range of brands in both chewing and bubble gum, and continues to innovate, although mainly in terms of flavours as packaging and formats have not changed over recent years. The company frequently works on new flavours for Trident Fresh or the new Bubbaloo Rock, brands which are supported by strong advertising, as well as sponsorships of teenage activities such as skating.
The two leading players in gum, Mondelez Perú and Arcor Perú, offer both bubble gum and chewing gum, which are imported and sold under a variety of brands. They target different consumers through their presence in a variety of retail channels.
No significant innovations were observed within gum in 2018 or 2019, other than the introduction of a new flavour by Mondelez Perú. As the majority of gum products are imported, manufacturers do not develop specific products for the Peruvian market.
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This industry report originates from Passport, our Packaged Food market research database.