Demand for gum slowed due to the COVID-19 pandemic as consumers economised their purchases of foodstuffs in 2020. Gum is often used as a snack whilst travelling, which was much reduced, or to combat bad breath, which was less of a priority for this period of reduced social interaction and wearing of face masks.
Snacks overall is witnessing increased strength for local production due to importation complications. However, in gum, international brands will continue to dominate in 2021 due to limited offer from domestic producers.
William Wrigley Jr Co will continue to lead gum in Algeria in 2021. Its leadership can be attributed to its wide product and brand portfolio, coupled with an ongoing focus on innovation.
Gum will perform well over the forecast period and see impressive growth in volume terms and will seemingly recover from the COVID-19 pandemic. This will be due to its high popularity and frequent new product launches in the category.
In 2022 and beyond, the health and wellness trend will gather pace, especially amongst urban consumers. The COVID-19 pandemic especially will further encourage this trend as more consumers have become aware of their overall health.
Despite seeing growth over the forecast period, gum will encounter some threats along the way. For example, gum faces growing maturity alongside intense competition from other confectionery products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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