While retail volume sales of gum in Bulgaria should increase throughout the forecast period, growth rates look set to be more modest than those witnessed over 2021-2023. This is partly because consumption patterns will gradually normalise as the category continues to recover from the impact of COVID-19, though demand will also be constrained by increasing maturity and the ageing and shrinking of the population.
In line with rising health-consciousness among Bulgarians, gum products that are sugar-free and contain fewer artificial colours, flavours and preservatives will continue to gain popularity over the forecast period. In particular, consumers are expected to show a growing preference for brands sweetened with xylitol, examples of which include Xylitol Lotte, Natural Base Gum and Bett'r.
Despite the growing popularity of health-oriented products from smaller manufacturers, the dominance of Mars in gum is unlikely to be challenged over the forecast period. The company’s most popular brands are synonymous with this category in the minds of many Bulgarians, and it is commonly the case that the chewing and bubble gum assortments of retailers in key channels such as supermarkets, hypermarkets and small local grocers almost entirely comprise Mars brands.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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