Growth in gum will remain positive moving forwards, though will slow significantly and volume growth will be only marginal by the end of the forecast period. As many companies are happy to allow employees to continue to work from home for part of the week, a significant number of impulse sales are lost.
Health trends and greater awareness on the impact of consumption on overall health is impacting gum in 2022, with growing consumer concern over potentially harmful ingredients such as artificial colours and preservatives, as well as artificial sweeteners. Artificial sweeteners are prevalent in sugar-free gum, which is increasingly popular as consumers seek to reduce sugar and protect their oral health.
Mars' dominance will persist due to the company’s comprehensive portfolio covering bubble gum and chewing gum, as well as its brands’ large and loyal consumer base. Mars is expected to further ensure leadership through continued work on new product developments.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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