The outlook for gum is bleak. Gum will register muted constant value growth over the forecast period, as the product has reached maturity and consumers will also increasingly perceive it as an unhealthy snack, as well as being bad for the environment.
Increased penetration of modern retailing will continue over the forecast period. With a wider range of products, better presentation and lower unit prices of gum products through supermarkets and hypermarkets, sales through these retail distributors will be appealing, especially in light of high inflation as factors such as continuing global supply constraints feed into higher prices.
Gum has a bad reputation in terms of the environment and in particulars its non-biodegradable properties. If gum is to maintain volume and value growth, it will need to change this perception and for instance focus on recyclable packaging and avoid aluminium packaging.
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Understand the latest market trends and future growth opportunities for the Gum industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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