Over the forecast period, gum in Romania is expected to record continued volume growth as the economy recovers and inflation reduces, thus boosting consumers’ purchasing power and ability to make non-essential purchases. In addition, as consumers return to their busier pre-pandemic lifestyles and socialisation, they will have greater opportunity for on-the-go consumption and greater desire to maintain a fresher breath.
Mars is predicted to maintain its exceptionally strong leading position in gum thanks to its distribution across all channels in the country, high investment in advertising, and frequent new launches. The fact that Mars was the only player that invested in advertising during the pandemic is expected to count significantly in its performance over the forecast period.
The trend towards premiumisation in chewing gum is reflected by offerings such as Wrigley’s 5 by category leader Mars. Premium offerings align to the growing health and wellness trend, offering additional benefits to chewing gum, such as good oral health and fresh breath.
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Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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