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Gum in Romania
27 pages, Nov 2017
US$990Added to Cart
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Executive Summary
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
TRENDS
After a brief attempt to bring back Tutti Frutti and Spearmint in 2015, sugarised gum was no longer available in 2017. Sugarised gum was on a descending path for years, owing to increasing consumer-awareness about sugar consumption, but also powerful competition and stronger marketing from sugar free gum. By taking sugarised gum off the market, Romania joined the Netherlands, Poland and several other Eastern European countries that are exclusively sugar free.
COMPETITIVE LANDSCAPE
Wrigley Romania SRL dominated value sales in 2016 and 2017, capturing 94% of the overall gum category. Gum therefore remains massively concentrated in Romania.
PROSPECTS
Gum will develop incrementally in the forecast period, with Wrigley Romania SRL expected to maintain its dominance despite the likely emergence of stronger contenders. Health credentials will remain the main focus of chewing gum marketing, with fortified/functional chewing gum set to record faster volume growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Gum in Romania?
- What are the major brands in Romania?
- How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
- Are consumers in developed markets moving from sugarised to sugar-free gum?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Want to find out more about this report?
Request more informationTable of Contents
Gum in Romania - Company Profiles
Packaged Food in Romania - Industry Overview
EXECUTIVE SUMMARY
Packaged food sales: carry on growing
Salary growth: when more is merrier
Market concentration: many united into one
Retailing: more modern
Future growth: Steady as you go
KEY TRENDS AND DEVELOPMENTS
Convenience: it is easier
OutlookHealth and wellness: Get it, it is good for you
OutlookModern retailers: if you build it, they will come
OutlookUp-trading: more money, better food
OutlookFOODSERVICE: KEY TRENDS AND DEVELOPMENTS
Headlines
Trends: sales to foodservice
Trends: consumer foodservice
Prospects
CATEGORY DATA
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2012-2017Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Gum in Algeria | Jul 2017
- Gum in Argentina | Jul 2017
- Gum in Australia | Jul 2017
- Gum in Austria | Jul 2017
- Gum in Azerbaijan | Jul 2017
- Gum in Belarus | Aug 2017
- Gum in Belgium | Aug 2017
- Gum in Bolivia | Aug 2017
- Gum in Bosnia-Herzegovina | Jul 2017
- Gum in Brazil | Aug 2017
- Gum in Bulgaria | Jul 2017
- Gum in Cameroon | Jul 2017
- Gum in Canada | Oct 2017
- Gum in Chile | Jan 2018
- Gum in China | Aug 2017
- Gum in Colombia | Jul 2017
- Gum in Costa Rica | Aug 2017
- Gum in Croatia | Aug 2017
- Gum in Denmark | Jul 2017
- Gum in Dominican Republic | Aug 2017
- Gum in Ecuador | Jul 2017
- Gum in Egypt | Jul 2017
- Gum in Estonia | Aug 2017
- Gum in Finland | Jul 2017
- Gum in France | Jul 2017
- Gum in Georgia | Jul 2017
- Gum in Germany | Jul 2017
- Gum in Greece | Jul 2017
- Gum in Guatemala | Aug 2017
- Gum in Hong Kong, China | Jul 2017
- Gum in Hungary | Jul 2017
- Gum in India | Aug 2017
- Gum in Indonesia | Jul 2017
- Gum in Ireland | Aug 2017
- Gum in Israel | Jul 2017
- Gum in Italy | Jul 2017
- Gum in Japan | Jul 2017
- Gum in Kazakhstan | Jul 2017
- Gum in Kenya | Jul 2017
- Gum in Latvia | Jul 2017
- Gum in Lithuania | Jul 2017
- Gum in Macedonia | Jul 2017
- Gum in Malaysia | Jul 2017
- Gum in Mexico | Aug 2017
- Gum in Morocco | Jul 2017
- Gum in New Zealand | Aug 2017
- Gum in Nigeria | Jul 2017
- Gum in Norway | Jul 2017
- Gum in Pakistan | Jul 2017
- Gum in Peru | Jul 2017
- Gum in Poland | Jul 2017
- Gum in Portugal | Jul 2017
- Gum in Russia | Jul 2017
- Gum in Saudi Arabia | Jul 2017
- Gum in Serbia | Jul 2017
- Gum in Singapore | Jul 2017
- Gum in Slovakia | Jul 2017
- Gum in Slovenia | Jul 2017
- Gum in South Africa | Aug 2017
- Gum in South Korea | Jul 2017
- Gum in Spain | Jul 2017
- Gum in Sweden | Jul 2017
- Gum in Switzerland | Jul 2017
- Gum in Taiwan | Jul 2017
- Gum in Thailand | Jul 2017
- Gum in the Czech Republic | Jul 2017
- Gum in the Netherlands | Jul 2017
- Gum in the Philippines | Jul 2017
- Gum in the United Arab Emirates | Aug 2017
- Gum in the United Kingdom | Jul 2017
- Gum in the US | Nov 2017
- Gum in Tunisia | Jul 2017
- Gum in Turkey | Jul 2017
- Gum in Ukraine | Jul 2017
- Gum in Uruguay | Jul 2017
- Gum in Uzbekistan | Jul 2017
- Gum in Venezuela | Jul 2017
- Gum in Vietnam | Jul 2017
Complete Catalogue
Country Reports
- Gum in Algeria | Jul 2017
- Gum in Argentina | Jul 2017
- Gum in Australia | Jul 2017
- Gum in Austria | Jul 2017
- Gum in Azerbaijan | Jul 2017
- Gum in Belarus | Aug 2017
- Gum in Belgium | Aug 2017
- Gum in Bolivia | Aug 2017
- Gum in Bosnia-Herzegovina | Jul 2017
- Gum in Brazil | Aug 2017
- Gum in Bulgaria | Jul 2017
- Gum in Cameroon | Jul 2017
- Gum in Canada | Oct 2017
- Gum in Chile | Jan 2018
- Gum in China | Aug 2017
- Gum in Colombia | Jul 2017
- Gum in Costa Rica | Aug 2017
- Gum in Croatia | Aug 2017
- Gum in Denmark | Jul 2017
- Gum in Dominican Republic | Aug 2017
- Gum in Ecuador | Jul 2017
- Gum in Egypt | Jul 2017
- Gum in Estonia | Aug 2017
- Gum in Finland | Jul 2017
- Gum in France | Jul 2017
- Gum in Georgia | Jul 2017
- Gum in Germany | Jul 2017
- Gum in Greece | Jul 2017
- Gum in Guatemala | Aug 2017
- Gum in Hong Kong, China | Jul 2017
- Gum in Hungary | Jul 2017
- Gum in India | Aug 2017
- Gum in Indonesia | Jul 2017
- Gum in Ireland | Aug 2017
- Gum in Israel | Jul 2017
- Gum in Italy | Jul 2017
- Gum in Japan | Jul 2017
- Gum in Kazakhstan | Jul 2017
- Gum in Kenya | Jul 2017
- Gum in Latvia | Jul 2017
- Gum in Lithuania | Jul 2017
- Gum in Macedonia | Jul 2017
- Gum in Malaysia | Jul 2017
- Gum in Mexico | Aug 2017
- Gum in Morocco | Jul 2017
- Gum in New Zealand | Aug 2017
- Gum in Nigeria | Jul 2017
- Gum in Norway | Jul 2017
- Gum in Pakistan | Jul 2017
- Gum in Peru | Jul 2017
- Gum in Poland | Jul 2017
- Gum in Portugal | Jul 2017
- Gum in Russia | Jul 2017
- Gum in Saudi Arabia | Jul 2017
- Gum in Serbia | Jul 2017
- Gum in Singapore | Jul 2017
- Gum in Slovakia | Jul 2017
- Gum in Slovenia | Jul 2017
- Gum in South Africa | Aug 2017
- Gum in South Korea | Jul 2017
- Gum in Spain | Jul 2017
- Gum in Sweden | Jul 2017
- Gum in Switzerland | Jul 2017
- Gum in Taiwan | Jul 2017
- Gum in Thailand | Jul 2017
- Gum in the Czech Republic | Jul 2017
- Gum in the Netherlands | Jul 2017
- Gum in the Philippines | Jul 2017
- Gum in the United Arab Emirates | Aug 2017
- Gum in the United Kingdom | Jul 2017
- Gum in the US | Nov 2017
- Gum in Tunisia | Jul 2017
- Gum in Turkey | Jul 2017
- Gum in Ukraine | Jul 2017
- Gum in Uruguay | Jul 2017
- Gum in Uzbekistan | Jul 2017
- Gum in Venezuela | Jul 2017
- Gum in Vietnam | Jul 2017