Volume and value growth is predicted to continue to suffer in 2021, as COVID-19 limits consumers need for gum outside of the home. This is predicted to lead to negative current value and retail volume growth for gum as a whole, with bubble gum and chewing gum set to experience a significant decline in current value and retail volume growth.
Convenience is also a traditional selling point for gum, with several types of packaging suitable for easy usage. Players offer bigger size plastic jars for keeping and using in cars while driving, or 12 pieces of gum in classic flexible packaging, which have replaced the blister and strip pack from Orbit Professional.
The performance of gum is expected to be determined by Mars Romania SRL in 2021. Gum is mature, and the landscape is not predicted to create noticeable growth during the challenging year of 2021.
As Romania introduced another lockdown in March 2021, home seclusion is set to impact both volume and value sales for gum across the year. Home seclusion is particularly significant for gum, which is often used to freshen breath and maintain oral hygiene on-the-go.
The trend towards premiumisation in chewing gum is reflected by offerings such as Wrigley’s 5 from Mars Romania. Premium offerings align to the growing health and wellness trend, offering additional benefits to chewing gum, such as good oral health and fresh breath.
Retail value and volume growth is predicted to recover from 2022, as consumers begin to socialise once more, using gum for freshening breath, whitening teeth and maintaining good oral hygiene.
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Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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