Current retail value and volume growth will remain positive over the forecast period, with volume sales increasing yearly. This positive performance is linked with the health and wellness benefits of gum, with consumers perceiving the product to have positive benefits for teeth and breath health.
The dominance by Mars is expected to remain unchanged over the forecast period, with the player having strong distribution across all retail channels, with a solid investment in advertising and innovation. The fact that Mars was the only player that invested in advertising during the pandemic is expected to aid its performance over the forecast period.
No new, significant players are expected to enter the gum landscape over the forecast period. Sales of Halls from Mondelez dropped significantly in 2023, after a big launch in 2018, and Ferrero Romania has discontinued its brand Tic Tac, after only three years of presence on the market.
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Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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