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Country Report

Gum in

Gum in Romania

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum maintains image of being a healthy product

After a period when gum and especially Wrigley brands were associated with a Western lifestyle, the review period saw increasing consumer interest in healthier products such as sugar-free gum, perceived as providing benefits in terms of tooth health and fresh breath. This perception was strengthened by the efforts made by the dominant Mars Romania to communicate through a heavy advertising campaign touting the health benefits of its brands.

Sugar-free gum dominates

Sugar-free gum accounts for the bulk of chewing gum sales as the result of people wanting to combine the pleasure of chewing with mouth health benefits. The availability of sugar- free gum in all the distribution channels across the country – even in the most distant localities, in different packaging types and sizes, from small packs to the bigger car jars, and its affordable selling price have also contributed decisively to the success of sugar-free chewing gum.

Gum sees limited innovation

As result of the clear domination of gum by Mars Romania, innovation has been limited to the company’s efforts to maintain consumer interest in gum as a whole. Since Orbit Bubblemint’s launch in 2016, when it was promoted as providing excellent oral health and a unique sensation of teeth cleaning, no other significant variety has appeared in the marketplace.

COMPETITIVE LANDSCAPE

Mars Romania retains leadership

Mars Romania is the undisputed leader of gum in Romania in 2018 as a result of the fact that the company Wrigley Romania, as NBO before 2017, has practically created the demand for gum amongst Romanians – and this demand remained unaltered across the whole review period. In fact, its flagship brand Orbit has become synonymous with chewing gum due to its strong penetration in all the distribution channels and in the most distant regions.

Orbit leads brands whilst 5 is set to be the most dynamic

Orbit accounted for the highest share of value sales in 2018, as it did over the entire review period. Its position is the result of company’s applying a pull strategy that has created and strengthened demand for Orbit through heavy advertising campaigns focused on health benefits at hands of consumers and offered at affordable price.

Private label is a minor competitor

Competition within gum was reduced in 2018. With the exception of Mars Romania’s brands under the Wrigley’s umbrella, private label and no-name products with doubtful origin in bubble gum account for a minor share.

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Overview

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Romania?
What are the major brands in Romania?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Romania - Category analysis

HEADLINES

PROSPECTS

Gum maintains image of being a healthy product

Sugar-free gum dominates

Gum sees limited innovation

COMPETITIVE LANDSCAPE

Mars Romania retains leadership

Orbit leads brands whilst 5 is set to be the most dynamic

Private label is a minor competitor

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Gum maintains image of being a healthy product

Sugar-free gum dominates

Gum sees limited innovation

COMPETITIVE LANDSCAPE

Mars Romania retains leadership

Orbit leads brands whilst 5 is set to be the most dynamic

Private label is a minor competitor

Samples

Overview

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Table of Contents

Gum in Romania - Category analysis

HEADLINES

PROSPECTS

Gum maintains image of being a healthy product

Sugar-free gum dominates

Gum sees limited innovation

COMPETITIVE LANDSCAPE

Mars Romania retains leadership

Orbit leads brands whilst 5 is set to be the most dynamic

Private label is a minor competitor

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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