Gum in Romania

July 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Romania?
  • Which are the leading brands in Gum in Romania?
  • How are products distributed in Gum in Romania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in Romania - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Extended periods of home seclusion due to COVID-19 means consumers have less need to rely on gum
Convenience and easy packaging to use on-the-go fail to boost volume sales, as consumers have less need for on-the-go products in the first half of 2021
Mars Romania continues to dominate in 2021 thanks to its wide distribution across sales channels in the country

PROSPECTS AND OPPORTUNITIES

Value and volume growth is set to recover from 2022, as consumers require on-the-go purchases once more
The health and wellness trend is predicted to pick up, boosting sales of premium offerings across the forecast period, despite increased price-sensitivity
The offer of convenience will maintain the performance of gum across the forecast period

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2016-2021 Table 2 Sales of Gum by Category: Value 2016-2021 Table 3 Sales of Gum by Category: % Volume Growth 2016-2021 Table 4 Sales of Gum by Category: % Value Growth 2016-2021 Table 5 Sales of Gum by Flavour: Rankings 2016-2021 Table 6 NBO Company Shares of Gum: % Value 2017-2021 Table 7 LBN Brand Shares of Gum: % Value 2018-2021 Table 8 Distribution of Gum by Format: % Value 2016-2021 Table 9 Forecast Sales of Gum by Category: Volume 2021-2026 Table 10 Forecast Sales of Gum by Category: Value 2021-2026 Table 11 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Snacks in Romania - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026 Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 13 Sales of Snacks by Category: Volume 2016-2021 Table 14 Sales of Snacks by Category: Value 2016-2021 Table 15 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 16 Sales of Snacks by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Snacks: % Value 2017-2021 Table 18 LBN Brand Shares of Snacks: % Value 2018-2021 Table 19 Penetration of Private Label by Category: % Value 2016-2021 Table 20 Distribution of Snacks by Format: % Value 2016-2021 Table 21 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 22 Forecast Sales of Snacks by Category: Value 2021-2026 Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Gum

  • Bubble Gum
  • Chewing Gum
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.

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