Competitive Landscape
Mars Wrigley Strengthens Leadership through Category Stewardship and Functional Innovation
Gum in Poland remains highly concentrated, with Wrigley Poland Sp Zoo commanding a 70% share in 2026, far ahead of its nearest competitors. This dominance has persisted over the past five years, with Wrigley's share only gradually declining from 79% in 2021, while other players such as Ferrero Polska Sp Zoo and Perfetti Van Melle Polska Sp Zoo held much smaller shares of 6% and 5% respectively in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Poland?
- Which are the leading brands in Gum in Poland?
- How are products distributed in Gum in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Poland - Category analysis
Key Data Insights
Gum Summary
Gum Remains Resilient Amid Changing Retail Habits
Chewing Gum Retains Lead as Bubble Gum Faces Mounting Declines
Mars Wrigley Transforms Retail Partnerships with Proprietary Shopper Analytics
Functional Positioning and Retail Execution Are Set to Support Future Growth
Orbit and Airwaves Expected to Gain Ground as Bubble Gum Declines
New Product Development to Create Future Opportunities
Mars Wrigley Strengthens Leadership through Category Stewardship and Functional Innovation
Discounters Prioritise Checkout Design to Drive Impulse Sales
Snacks in Poland - Industry Overview
2026 Developments
Key Data Insights
Price-Led Growth Masks Diverging Snacks Performance
Consumer Insights Drive Product Development and Retail Influence
Affordability Strategies Redefine Value across Poland’S Snacks Industry
Snacks Expected to Deliver Steady Value Growth as Inflation-Led Gains Moderate
Meal-Replacement Snacking Accelerates Growth in Protein and Energy Bars
Discounters to Strengthen Their Position as Value and Premiumisation Diverge
Fragmentation Persists Despite Strong Branded Leadership
Mars Strengthens Its Position While Private Label Gains Momentum
Manufacturers Invest in Premiumisation, Functionality and Flavour Innovation
Biedronka and Lidl Strengthen Discounter Leadership as Snack Consumption Shifts Towards Retail
Zabka and Froneri Use Convenience Retail to Capture Snackification and Impulse Demand
Sunday Trading Restrictions and Rapid Delivery Support Modest E-Commerce Growth
Converging Lifestyle Trends Accelerate Functional and Occasion-Led Innovation
Recent Launches Reflect the Breadth and Ambition of Innovation Activity
Innovation Increasingly Serves as a Margin and Volume Defence Mechanism
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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