As COVID-19 is having increasingly less impact in Poland, businesses have been reopening or returning to full capacity and consumers are starting to resume their everyday lives. As soon as the working population returns to pre-pandemic habits, sales of gum are expected to pick up, in both foodservice and retail.
The consumption of gum has always correlated with the proportion of smokers in the population as cigarette odour is increasingly frowned upon, prompting those who smoke to freshen their breath more often. Historically, Poland has been a nation of relatively heavy smokers, but the smoking population has been decreasing since the early 2000s, with a little under a third of the population still smoking.
In Poland, gum is a fairly consolidated category with only four major players holding a non-negligible share. It is dominated by global manufacturer Wrigley, which holds more than three quarters of the total category share, and this is unlikely to change in the coming years.
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Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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