Inflation is expected to have a relatively small effect on sales of chewing gum in Poland during the forecast period. This is primarily due to the impulse character and portable convenience of the product and the lack of viable alternatives for consumers who enjoy chewing gum.
The challenging conditions facing chewing gum manufacturers and retailers in Poland (including the decline in the frequency of visits to shops) will mean that they have to reassess their marketing and sales strategies. They will need to focus on creating innovative products, offering healthier alternatives, and developing targeted marketing campaigns to attract consumers and encourage them to visit stores.
Wrigley will continue to dominate the chewing gum market in Poland. This dominance is supported by the lack of price-competitive products, the absence of private label options and the availability of affordable and diverse offerings from Wrigley.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!