Executive Summary

Aug 2019
PROSPECTS
Benefits for health, teeth and breath boost sales of sugar-free gum

Due to the health and wellness trend, healthy variants of chewing gum such as sugar-free gum continue to gain share in Ukraine. This is due to strong marketing for leading brands such as Dirol by Mondelez Ukraine and Orbit by Wrigley Ukraine.

Sugar-laden bubble gum continues its decline due to the health and wellness trend

Bubble gum saw continued retail volume and current value declines in 2019, for several reasons. The main factor is that these products are sugar-laden, which is in complete opposition to the health and wellness trend, with consumers preferring sugar-free chewing gum.

Fresh minty flavours remain the most popular and see new launches

Fresh tastes such as mint, menthol and eucalyptus are the most popular amongst Ukrainian consumers within gum, due to their breath-freshening properties. They are used in sugar-free chewing gum in the portfolios of the leading companies Wrigley Ukraine and Mondelez Ukraine.

COMPETITIVE LANDSCAPE
Wrigley Ukraine and Mondelez Ukraine dominate with strong brands

Wrigley Ukraine continued to dominate gum in value terms in 2019, accounting for two thirds of value sales with its wide variety of well-known brands. Most of the balance of value sales was still held by Mondelez Ukraine in 2019.

Small players gain share at the expense of the leaders

Within bubble gum, Love Is from Intergum Gida remained the clear leader in value terms in 2019. The success of Love Is historically came from packaging inserts with small statements about love.

Brand launch accompanied by billboard advertising

Halls is an international brand from Mondelez which is present in medicated confectionery within sugar confectionery in the Ukrainian market. However, in 2018/2019 it also launched Halls chewing gum in three flavours, accompanied by out-of-home billboard advertising.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Gum in Ukraine

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Ukraine?
  • What are the major brands in Ukraine?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in Ukraine - Category analysis

HEADLINES

PROSPECTS

Benefits for health, teeth and breath boost sales of sugar-free gum
Sugar-laden bubble gum continues its decline due to the health and wellness trend
Fresh minty flavours remain the most popular and see new launches

COMPETITIVE LANDSCAPE

Wrigley Ukraine and Mondelez Ukraine dominate with strong brands
Small players gain share at the expense of the leaders
Brand launch accompanied by billboard advertising

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources