Gum in Ukraine

July 2021

Lockdown measures introduced by the government in response to the emergence of COVID-19 in Ukraine resulted in declining demand for gum in 2020 due to the home seclusion trend. However, as the COVID-19 vaccine is rolled out in the country in 2021 consumers are restarting their regular routines leading to an increase in retail value sales of gum. Gum is perceived as being an impulse purchase and for on-the-go consumption, with many consumers tending to buy chewing gum (the main growth driver of t

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Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Gum industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Ukraine?
  • Which are the leading brands in Gum in Ukraine?
  • How are products distributed in Gum in Ukraine?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in Ukraine - Category analysis

KEY DATA FINDINGS

Gum sales set to increase as consumers resume regular routines in 2021
Chewing gum drives demand with more healthy positioning in 2021
Themed heading 3
Long road to recovery for gum as sales growth will remain depressed during the forecast period
Recovery of gum dependent on consumers regular routines resuming during the forecast period
Bubble gum set to remain on downward trajectory during the forecast period as unhealthy image persists
Table 1 Sales of Gum by Category: Volume 2016-2021
Table 2 Sales of Gum by Category: Value 2016-2021
Table 3 Sales of Gum by Category: % Volume Growth 2016-2021
Table 4 Sales of Gum by Category: % Value Growth 2016-2021
Table 5 Sales of Gum by Flavour: Rankings 2016-2021
Table 6 NBO Company Shares of Gum: % Value 2017-2021
Table 7 LBN Brand Shares of Gum: % Value 2018-2021
Table 8 Distribution of Gum by Format: % Value 2016-2021
Table 9 Forecast Sales of Gum by Category: Volume 2021-2026
Table 10 Forecast Sales of Gum by Category: Value 2021-2026
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Snacks in Ukraine - Industry Overview

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026
Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
Table 13 Sales of Snacks by Category: Volume 2016-2021
Table 14 Sales of Snacks by Category: Value 2016-2021
Table 15 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 16 Sales of Snacks by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Snacks: % Value 2017-2021
Table 18 LBN Brand Shares of Snacks: % Value 2018-2021
Table 19 Penetration of Private Label by Category: % Value 2016-2021
Table 20 Distribution of Snacks by Format: % Value 2016-2021
Table 21 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 22 Forecast Sales of Snacks by Category: Value 2021-2026
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Gum

  • Bubble Gum
  • Chewing Gum
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This report originates from Passport, our Gum research and analysis database.

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