Bubble gum lost one half of its market size between 2020 and 2021, with 2022 bringing a further steep decline in retail volume sales. While the return to retail volume growth in 2023, from a reduced base, is expected to continue in 2024, bubble gum is set to continue its pre-war downward demand trajectory through the remainder of the forecast period.
Global players like Wrigley and Mondelez are set to return to investing in price promotions, marketing and advertising and new flavour developments during the forecast period. These types of company activity tend to pique the interest of local consumers.
At the same time, gum’s performance is expected to continue to be hampered by strong pressure on consumer disposable incomes and purchasing power. Moreover, gum is set to continue to be perceived as a non-essential category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!