Due to the health and wellness trend, healthy variants of chewing gum such as sugar-free gum continue to gain share in Ukraine. This is due to strong marketing for leading brands such as Dirol by Mondelez Ukraine and Orbit by Wrigley Ukraine.
Bubble gum saw continued retail volume and current value declines in 2019, for several reasons. The main factor is that these products are sugar-laden, which is in complete opposition to the health and wellness trend, with consumers preferring sugar-free chewing gum.
Fresh tastes such as mint, menthol and eucalyptus are the most popular amongst Ukrainian consumers within gum, due to their breath-freshening properties. They are used in sugar-free chewing gum in the portfolios of the leading companies Wrigley Ukraine and Mondelez Ukraine.
Wrigley Ukraine continued to dominate gum in value terms in 2019, accounting for two thirds of value sales with its wide variety of well-known brands. Most of the balance of value sales was still held by Mondelez Ukraine in 2019.
Within bubble gum, Love Is from Intergum Gida remained the clear leader in value terms in 2019. The success of Love Is historically came from packaging inserts with small statements about love.
Halls is an international brand from Mondelez which is present in medicated confectionery within sugar confectionery in the Ukrainian market. However, in 2018/2019 it also launched Halls chewing gum in three flavours, accompanied by out-of-home billboard advertising.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Ukraine market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.