Competitive Landscape
Mars Wrigley Strengthens Leadership as Promotion-Driven Strategies Intensify
Gum in Ukraine remains highly concentrated, with Wrigley Ukraine TOV, owned by Mars Inc, holding a dominant 70% share in 2026 and Mondelez Ukraine PAT accounting for 21%. This concentration has persisted over the past five years, with only minor fluctuations—Mars Wrigley’s share has stayed static at 70%, while Mondelez has also remained largely unchanged at 21% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Ukraine?
- Which are the leading brands in Gum in Ukraine?
- How are products distributed in Gum in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Ukraine - Category analysis
Key Data Insights
Gum Summary
Value Growth Outpaces Volume in Gum Sales
Brands Capture Price-Sensitive Shoppers
Multipack Launches and Functional Claims Drive Premiumisation
Flavour Experimentation Attracts Younger Audiences
Mars Wrigley Strengthens Leadership as Promotion-Driven Strategies Intensify
Supermarkets Leverage Check-Out Impulse to Maintain Dominance
Convenience Stores Expand Share through Accessibility and Pricing
Online Shopping Targets Larger Pack Sales
Airwaves Reinvigorates Impulse Demand with Sensory Flavour Launches
Ülker Oneo Accelerates Value Growth through Retail Partnerships and Social Media
Snacks in Ukraine - Industry Overview
2026 Developments
Key Data Insights
Value Growth Makes up for Uneven Volume Recovery
Snacking as a Staple Boosts Daily Consumption
Brands Capture Adventurous Palates with Global Flavours
Robust Growth Forecast as Consumer Expenditure on Food Recovers
Brands Attract Adventurous Shoppers with Bold Global Flavours
Manufacturers Set to Invest in Premiumisation and Consumer Engagement
Roshen Leverages Innovation to Widen Its Leadership as Rivals Rebuild
Proximity Leads Supermarkets to Dominate
Rozetka and Glovo Fuel Online Growth
Retailers and Brands Drive Home-Focused Consumption and Impulse Buying
Chipster Reinvents Spicy Snacking with Asian-Inspired Launches
Roshen Expands Snack Occasions with Dessert-Inspired Hybrids
Lasunka and Rud Drive Premiumisation through Cross-Category Textures
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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