Executive Summary

Jul 2018
PROSPECTS
Declining consumption impacts gum

Saudization continues to increase its impact on the Saudi economy and the snack market specifically and is leading to a huge number of expatriates to decline gum consumption. Gum remains a niche category in comparison to others in confectionery.

Sugar free gum is increasingly popular

Sugar free gum continues to attract consumers who are concerned about their health and diets. Sugar free gum is considered a healthy and easy way to clean teeth that prevents the formation of plaque and keeps the mouth hydrated and breath fresh.

Younger generation drives the category

Younger consumers are the target of many leading companies looking to grow their sales. They are known for their healthier way of heating and snacking in comparison to older consumers.

COMPETITIVE LANDSCAPE
Batook Chewing Gum Ind Ltd remains the leader

Batook Chewing Gum Ind Ltd continues to lead gum in Saudi Arabia thanks to its well-established name across the kingdom and its consumers’ loyalty, who continue to buy its brands despite the tough economic situation. Batook faces a lot of competition from other leading companies like Mars, which keeps launching new flavours in gum.

Gum fusion flavours gain popularity

Many companies in gum are trying to attract as many consumers as they can by introducing new flavours to the market. Flavour fusion, which is mainly introduced by Mentos 3D and Mentos, is the combination of three fruits such as green apple, raspberry and strawberry or watermelon, pine apple and melon.

Supermarkets has the biggest share among other channels

Supermarkets are increasing their share in Saudi Arabia, not just in gum but also in other categories. It is easier to buy gum from a nearby supermarket than to drive a distance to a hypermarket and get a small pack of gum.

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Gum in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth
Health and wellness remains a growing trend
Artisanal maintains the lead in packaged food
Modern grocery retailers achieves a good performance
Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice
Foodservice records steady value growth
Powder milk remains the weakest performer
Large number of suppliers support foodservice
Consumer Foodservice
Growth negatively impacted by economic issues
Technology and social media advancing consumer foodservice
Mandatory calorie counts currently on all operators’ menus

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources