Competitive Landscape
Batook Extends Leadership as Smaller Players Lose Ground
Gum in Saudi Arabia is highly concentrated, with Batook Chewing Gum Ind Ltd commanding a dominant position and increasing its retail value share from 41% in 2021 to a predicted 46% in 2026. Mars Wrigley remains the primary multinational competitor, holding a 24% share, while Perfetti Van Melle and Al Jazirah Food Processing Co Ltd follow at 8% and 6% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Saudi Arabia?
- Which are the leading brands in Gum in Saudi Arabia?
- How are products distributed in Gum in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Saudi Arabia - Category analysis
Key Data Insights
Gum Summary
Consumer Caution Limits Volume Growth Despite Rising Expenditure
Multipack Promotions Reinforce Value Perception
Supermarkets, Value Packs and E-Commerce Set to Secure Repeat Purchases
Sugar-Free Chewing Gum and Freshness Claims Expected to Sustain Leadership
Digital Engagement and Product Innovation to Expand Future Opportunities
Batook Extends Leadership as Smaller Players Lose Ground
Supermarkets Expand Value Pack Offers to Secure Loyalty
Online Grocery Platforms Attract Shoppers with Bundled Gum Offers
Snacks in Saudi Arabia - Industry Overview
2026 Developments
Key Data Insights
Snacks Demonstrate Resilient Value Growth Despite Volume Stagnation
Affordability and Everyday Snacking Sustain Purchase Frequency
Local Flavours Strengthen Differentiation and Premiumisation
Value-Led Formats and Everyday Occasions Set to Sustain Long-Term Demand
Savoury Snacks Expected to Retain Scale While Ice Cream Drives Growth Momentum
Digital Retail and Targeted Innovation to Create New Growth Opportunities
Leadership Remains Stable as Scale and Visibility Reinforce Competitive Strength
Supermarkets Retain Leadership through Planned Purchasing and Value
Quick-Commerce Reshapes How Consumers Discover and Purchase Snacks
Mini Formats and Viral Food Trends Accelerate New Product Development
Quick-Commerce Platforms Are Reshaping How Innovations Reach Consumers
Culturally-Led Innovation Supports Premiumisation and Intensifies Competitive Pressure
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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