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Country Report

Gum in

Gum in Latvia

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mature gum category mainly targets adults

A rise in impulse purchases as a result of increased purchasing power prevented the gum category from demonstrating a decline in 2019. The category is also facing maturity and a very high level of concentration.

Gum benefits from convenient snack positioning and weight-loss associations

Due to hectic lifestyles, consumers are increasingly opting for products that can be consumed on the go. Sugar-free chewing gum meets this requirement, allowing consumers to enjoy what is perceived as a snack product in a relatively cheap, quick and healthy way.

While competition will increase, gum demand set to be maintained by innovation

Gum is facing competition from sugar confectionery, particularly pastilles, gums, jellies and chews. Many sugar confectionery brands are seeking to appeal to a young audience by offering colourful and chewable products in flexible plastic bags.

COMPETITIVE LANDSCAPE

Mars’ Extra/Orbit maintains dominance

Mars’ Extra/Orbit maintained its category dominance in 2019. Extra/Orbit is a well-established brand and enjoys widespread consumer awareness, with this also linked to its strong advertising support as well as wide distribution, making the brand available almost everywhere.

Dirol rests on laurels and loses share

Second-placed Dirol from Cadbury Nederland BV also continued to hold a strong share in Latvia but saw share declines over 2018-2019. The brand’s share is mainly due to past advertising campaigns, with those prior to the review period having built up awareness.

Smaller players opt for targeted innovation, while leaders offer larger value packs

The competitive landscape of gum is concentrated in Latvia. While the rankings of the leading players are unlikely to be challenged in the foreseeable future, their shares may be eroded by smaller companies offering innovative new products.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Latvia?
What are the major brands in Latvia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Latvia - Category analysis

HEADLINES

PROSPECTS

Mature gum category mainly targets adults

Gum benefits from convenient snack positioning and weight-loss associations

While competition will increase, gum demand set to be maintained by innovation

COMPETITIVE LANDSCAPE

Mars’ Extra/Orbit maintains dominance

Dirol rests on laurels and loses share

Smaller players opt for targeted innovation, while leaders offer larger value packs

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Gum: % Value 2015-2019
Table 6 LBN Brand Shares of Gum: % Value 2016-2019
Table 7 Distribution of Gum by Format: % Value 2014-2019
Table 8 Forecast Sales of Gum by Category: Volume 2019-2024
Table 9 Forecast Sales of Gum by Category: Value 2019-2024
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Latvia

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Executive Summary

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PROSPECTS

Mature gum category mainly targets adults

Gum benefits from convenient snack positioning and weight-loss associations

While competition will increase, gum demand set to be maintained by innovation

COMPETITIVE LANDSCAPE

Mars’ Extra/Orbit maintains dominance

Dirol rests on laurels and loses share

Smaller players opt for targeted innovation, while leaders offer larger value packs

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Table of Contents

Gum in Latvia - Category analysis

HEADLINES

PROSPECTS

Mature gum category mainly targets adults

Gum benefits from convenient snack positioning and weight-loss associations

While competition will increase, gum demand set to be maintained by innovation

COMPETITIVE LANDSCAPE

Mars’ Extra/Orbit maintains dominance

Dirol rests on laurels and loses share

Smaller players opt for targeted innovation, while leaders offer larger value packs

CATEGORY DATA

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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