Opportunities for growth exist in value terms with room for product innovations and launches that align to consumers growing concerns, such as sustainability and recyclable packaging. However, disruptions to growth will include competition from other sugar confectionery, particularly pastilles, gums, jellies and chews.
The outbreak of COVID-19 has increased consumers interest in health and wellness and growing health concerns are expected to persist across the forecast period. This is not a favourable situation for bubble gum, which is perceived to be a confectionery product and may be avoided by many due to its sugar content.
The competitive landscape of gum is concentrated in Latvia, with Mars Latvia set to maintain its dominance of gum in 2022, although its share is being eroded by smaller companies offering innovative new products. These could be, for example, gum products targeting adults with specific health positionings, such as aiding weight loss as well as offering oral health benefits, or developments in bubble gum targeting children.
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Understand the latest market trends and future growth opportunities for the Gum industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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