Competitive Landscape
Mars Strengthens Dominance as Rivals Retreat and Lidl Gains Modestly
Gum in Latvia is expected to remain highly concentrated, with Mars Latvia SIA holding a commanding 93% share in 2026. Over the past five years, the landscape has become even more consolidated, as the closest competitor, Lidl Latvija SIA, has increased its share to 6% in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Latvia?
- Which are the leading brands in Gum in Latvia?
- How are products distributed in Gum in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Latvia - Category analysis
Key Data Insights
Gum Summary
Gum Defies Regional Decline as Value Growth Stabilises Consumption
Chewing Gum Leads Growth While Bubble Gum Contracts in Volume
Mars Leverages At-Home Formats to Sustain Growth and Margin
Mars' Promotional Lead and Multipack Formats Will Underpin Modest Gum Value Growth
Multipack Formats Will Sustain Chewing Gum as Bubble Gum Continues Its Structural Decline
Promotional Dependency and Structural Headwinds to Cloud the Sustainability of Growth
Mars Strengthens Dominance as Rivals Retreat and Lidl Gains Modestly
Grocery Retailers Drive Impulse Sales through Chain Expansion
Impulse-Driven Consumption Limits E-Commerce's Role in Gum
Snacks in Latvia - Industry Overview
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Protein Bars and Private Label Offerings Set to Drive Value Growth
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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