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Gum in
Latvia

Country Report

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Executive Summary

Jul 2018
PROSPECTS
Declining growth prospects due to healthier habits

One of the largest groups of consumers of chewing gum is smokers. Thus, the declining smoking population in the country is negatively impacting sales, as there is less demand for a post-cigarette breath freshener.

Lack of innovation threatens the outlook for gum

Due to the shifts in consumption habits, the conventional positioning of chewing gum may prove insufficient and threaten sales. In order to overcome this threat, producers are being pressured to come up with innovative positioning and products to retain consumers who may be interested in switching to substitutes like peppermint lollipops.

Lifestyle shifts provide opportunities for product positioning

Due to increasingly hectic lifestyles, consumers are increasingly opting for products that can be consumed on the go. Conventional chewing gum fits with this demand trend as it allows consumers to snack in a relatively fast and healthier way, if the product is advertised as sugar-free.

COMPETITIVE LANDSCAPE
Bubble gum faces competition from sugar confectionery

While the direct competition to chewing gum from other types of snacks is limited, bubble gum is under increasingly strong competition from pastilles, gums, jellies and chews. Large confectionery producers like Laima invest in low sugar, natural juice-based jellies.

Concentrated competitive landscape

The competitive landscape of gum is concentrated in Latvia. Wrigley Scandinavia continued to dominate retail value share in 2018, benefiting from its wider brand offer (Orbit and Hubba Bubba), established presence and recognisable name in the market.

Sugar confectionery poses a growing threat to gum players

Innovation is mostly coming from brands present in sugar confectionery, including pastilles, gums, jellies and chews. Sugar confectionery brands like Fini have appealed to a young audience by offering colourful and chewable candies in flexible packaging (flexible plastic bags).

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Gum in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Latvia?
  • What are the major brands in Latvia?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition
Consumer health-consciousness a key influence
Local companies play prominent role in fragmented market
Rimi Latvia driving hypermarkets expansion
Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice
Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories
Consumer Foodservice
Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources