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Country Report

Gum in

Gum in Latvia

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining growth prospects due to healthier habits

One of the largest groups of consumers of chewing gum is smokers. Thus, the declining smoking population in the country is negatively impacting sales, as there is less demand for a post-cigarette breath freshener.

Lack of innovation threatens the outlook for gum

Due to the shifts in consumption habits, the conventional positioning of chewing gum may prove insufficient and threaten sales. In order to overcome this threat, producers are being pressured to come up with innovative positioning and products to retain consumers who may be interested in switching to substitutes like peppermint lollipops.

Lifestyle shifts provide opportunities for product positioning

Due to increasingly hectic lifestyles, consumers are increasingly opting for products that can be consumed on the go. Conventional chewing gum fits with this demand trend as it allows consumers to snack in a relatively fast and healthier way, if the product is advertised as sugar-free.

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

While the direct competition to chewing gum from other types of snacks is limited, bubble gum is under increasingly strong competition from pastilles, gums, jellies and chews. Large confectionery producers like Laima invest in low sugar, natural juice-based jellies.

Concentrated competitive landscape

The competitive landscape of gum is concentrated in Latvia. Wrigley Scandinavia continued to dominate retail value share in 2018, benefiting from its wider brand offer (Orbit and Hubba Bubba), established presence and recognisable name in the market.

Sugar confectionery poses a growing threat to gum players

Innovation is mostly coming from brands present in sugar confectionery, including pastilles, gums, jellies and chews. Sugar confectionery brands like Fini have appealed to a young audience by offering colourful and chewable candies in flexible packaging (flexible plastic bags).

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Latvia?
What are the major brands in Latvia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Latvia - Category analysis

HEADLINES

PROSPECTS

Declining growth prospects due to healthier habits

Lack of innovation threatens the outlook for gum

Lifestyle shifts provide opportunities for product positioning

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

Concentrated competitive landscape

Sugar confectionery poses a growing threat to gum players

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Gum: % Value 2014-2018
Table 6 LBN Brand Shares of Gum: % Value 2015-2018
Table 7 Distribution of Gum by Format: % Value 2013-2018
Table 8 Forecast Sales of Gum by Category: Volume 2018-2023
Table 9 Forecast Sales of Gum by Category: Value 2018-2023
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories

Consumer Foodservice

Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Latvia

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Executive Summary

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PROSPECTS

Declining growth prospects due to healthier habits

Lack of innovation threatens the outlook for gum

Lifestyle shifts provide opportunities for product positioning

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

Concentrated competitive landscape

Sugar confectionery poses a growing threat to gum players

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Gum in Latvia - Category analysis

HEADLINES

PROSPECTS

Declining growth prospects due to healthier habits

Lack of innovation threatens the outlook for gum

Lifestyle shifts provide opportunities for product positioning

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

Concentrated competitive landscape

Sugar confectionery poses a growing threat to gum players

CATEGORY DATA

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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