Executive Summary

Jul 2018
PROSPECTS
Manufacturers use more intense flavours to attract consumers

In an effort to maintain consumer interest, the gum manufacturers Cadbury Adams and Colombina are focusing on offering new flavours under their respective Trident and Xtime brands. For example, they are developing longer-lasting sweet and sour flavours with fillings or crystals in combinations such as watermelon and grape to complement their traditional spearmint, mint and cinnamon variants.

FF gum struggling in 2018

The current FF gum variants available in the Colombian market are not doing well as consumers do not consider gum as a product offering functional benefits, while the authorities are also fairly strict about functional claims. Sales of whitening products are declining, with HW gum largely focused on sugar-free variants with additional indulgence elements.

Bubble gum the best performing category in 2018

Bubble gum recorded solid positive current value growth in 2018 thanks to the launch of innovative products such as powder bubble gum, where Oka Loka has been the most popular brand. This product has thrived despite increasingly strong opposition to sugarised products among both parents and various institutions.

COMPETITIVE LANDSCAPE
Super de Alimentos achieves the strongest value sales growth

Oka Loka from Super de Alimentos was largely responsible for reversing the decline of bubble gum in 2018 and helping the company to achieve the strongest growth in value sales. This powder bubble gum brand is attracting both children and adults through its innovative format and intense acidic flavours.

Confitecol undergoes restructuring

Despite its Tumix brand being the best-selling gum in Colombia, Confitecol, a subsidiary of the Ecuadorian company Confiteca, asked the Superintendencia de Sociedades to allow it to undergo a restructuring process so as to be able to pay its debts. When the company launched Tumix back in 2004, its low-price model forced competitors to reduce their prices, with this having since eroded the category’s value sales.

Arcor to make inroads in the category

Although gum has generally struggled in recent years, Arcor has made inroads in the category via the launch of BigTime in 2017. The company has recognised an opportunity in larger packs of sugar-free gum, where Trident and Xtime are strong, seeking to offer consumers a good alternative in the mid-priced segment, thus not being interested in the low-priced segment led by Tumix and Chiclets.

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Gum in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Colombia?
  • What are the major brands in Colombia?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Colombia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness megatrend shaping packaged food
More intelligent expenditure within packaged food
Packaged food companies challenged during economic downturn
Rise of discounters having major impact on packaged food
Economic development to boost overall packaged food sales

FOODSERVICE

Sales to Foodservice
Popularity of Asian cuisine boosting noodles foodservice sales
Packaged flat bread also performing well
Pizza consumption remains strong
Consumer Foodservice
Brands diversifying to attract more consumers
Mergers and acquisitions impact consumer foodservice
Moderate independent foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources