Volume sales in gum overall will not reach pre-pandemic levels by the end of the forecast period, despite remaining in positive (but persistently slowing) growth. Volumes sales in chewing gum will come close in 2027, however.
Bubble gum will continue to record weaker sales compared to chewing gum over the forecast period, with figures expected to remain suppressed compared to the review period. Children and teenagers, who are the main targets for bubble gum, are moving towards other confectionery products which offer more exciting and varied flavours, as well as new sensory experiences with a combination of flavours and textures.
Small local grocers will remain the most important channel for gum over the forecast period. However, as elsewhere in snacks, the expansion of discounters is also somewhat beneficial to gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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