Gum in Colombia is yet to see a significant presence of private label offerings. However, the prevailing economic instability and consequent strain on consumer purchasing power present an opportunity for discounters to carve out a larger share of the market.
The competitive landscape in the Colombian gum market is poised for a potential shake-up following Mondelez International’ announcement to sell Trident and other gum brands. The intended $1.
The burgeoning consumer interest in healthier alternatives is poised to drive the development of functional gum offerings. Naturally sweetened products are set to gain popularity as more consumers aim to reduce their sugar intake.
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Understand the latest market trends and future growth opportunities for the Gum industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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