Executive Summary

Aug 2019
PROSPECTS
Bubble gum leads growth, but sugar-free gum set to perform better

Despite continuing to see slight retail volume and current value declines, the performance of gum in 2019 was better than in the previous two years, thanks to the growth of bubble gum. Although Mondelez UK discontinued both its Bubbaloo and Bubblicious brands and Perfetti Van Melle UK continued to reduce its Chupa Chups range, Bazooka continued to see strong growth in its value sales and share in 2019.

Creative new launches for health-positioned products widen the appeal of gum

Chewing gum is increasingly positioned as healthy. The emergence of niche players in gum is indicating a trend towards premium brands aimed at younger consumers who are looking to supplement their daily routine with health-boosting gum.

Packaging is a key strategy to revitalise sales, with pots proving particularly appealing

Leading gum manufacturers are using packaging as a tool to add value in this mature category. Trebor (Mondelez UK) and Mentos (Perfetti Van Melle UK) introduced more bottle formats for their products, alongside stronger marketing campaigns, such as the Mentos Say Hello Campaign, to boost sales in 2018.

COMPETITIVE LANDSCAPE
The Wrigley Co dominates despite losing share to niche brands and bubble gum

With leading brands such as Extra and Airwaves, it was no surprise that The Wrigley Co maintained its dominance in gum in value terms in 2019. However, the increased presence of niche brands and the growing demand for premium products saw both these brands continue to lose share to smaller brands, included under “others”.

Wrigley diversifies its portfolio to appeal to parents as well as their children

Responding to the growing threat from niche brands, Wrigley diversified its portfolio by targeting 15-24 year-olds with the launch of Starburst sugar-free chewing gum in 2018. With limited sugar-free options in bubble gum, this brand is expected to encourage parents and young adults to switch to this sugar-free variant without compromising on their desire for a candy-like experience.

Chewing gum brands reposition themselves as daily oral care products

Leading gum manufacturers are repositioning their brands as oral care products in order to appeal to a growing number of health-conscious consumers. This has been particularly true for the leader Wrigley, which has reformulated products from its Extra and Extra Ice brands to improve the taste, texture and function, at the same time as introducing nutritional certification from dental health bodies to substantiate its claim of neutralising plaque acids.

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Gum in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in United Kingdom?
  • What are the major brands in United Kingdom?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Bubble gum leads growth, but sugar-free gum set to perform better
Creative new launches for health-positioned products widen the appeal of gum
Packaging is a key strategy to revitalise sales, with pots proving particularly appealing

COMPETITIVE LANDSCAPE

The Wrigley Co dominates despite losing share to niche brands and bubble gum
Wrigley diversifies its portfolio to appeal to parents as well as their children
Chewing gum brands reposition themselves as daily oral care products

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation
Demand increases for healthy and convenient products
Private label maintains share growth due to offering quality at low prices
Consumers increasingly buy their groceries online
Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice
Meat substitutes and milk alternatives continue to expand in foodservice
Changing breakfast consumption leads to growth in breakfast cereals through foodservice
Vegetable chips, popcorn and sweet potato fries increase in popularity in foodservice
Consumer Foodservice
Delivery services expand, offering convenience to consumers, but there are concerns
Lower consumer confidence reduces visits to foodservice outlets
Diversification as retailers move into foodservice and the overall dining experience becomes more important
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources