Over the early forecast period, sales of chewing gum are expected to record moderate retail volume and current value growth, which will help the category partially recover from the negative impact in 2020. Growth is expected to be driven by the gradual recovery of out of home mobility, hence, the increasing need for consumers to freshen their breath while eating on-the-go or dining out.
With the purchase of gum hugely depending on social interaction and impulsivity, it is unsurprising that the hybrid working model is currently the biggest threat to the recovery of the gum category. Flexible working policies are expected to be maintained over the forecast period, leading to a reduced number of occasions for gum consumption, which is hugely driven by consumers’ need for fresh breath.
According to Euromonitor’s International Voice of the Consumer: Lifestyles Survey in 2021, 62% of UK respondents are looking to reduce their use of plastics in order to positively impact the environment and lead a more sustainable life. The accelerated sustainability trend and concerns around single-use plastics have been expanding into gum, and are expected to drive future demand for plastic-free variants.
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Understand the latest market trends and future growth opportunities for the Gum industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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