Gum is to witness an accelerated period of growth in the forthcoming years as consumption is restored to normal patterns. Retail volume sales will not return to pre-pandemic levels until 2024 as it will take time to attract consumers back into the category, since many have got out of the habit of chewing gum.
The pandemic had a major impact on several gum manufacturers with some forced to reduce staff numbers and reduce investment in advertising and innovation. With weaker financial muscle, existing brands have not received the promotional support needed to stimulate demand and here has been a noticeable lack of product development.
During the forecast period, volume sales through traditional retail outlets such as local grocery stores and supermarkets will be essential to maintain volume sales. Trade marketing campaigns that seek to position gum brands at retail check-outs will be particularly important to boost impulse sales.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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