The trend towards healthier living is gaining traction in Ecuador, with consumers becoming increasingly health-conscious in their food choices. One of the areas where this trend is most visible is in the demand for sugar-free chewing gum.
In the gum category, comprehensive retail distribution is a crucial factor in determining brand and product performance. In Ecuador, modern retail development is very low, with the traditional channel dominating the retail landscape with a wide network of independently owned small grocery stores.
The gum category in Ecuador has lost significant relevance since the COVD-19 pandemic. Investment in advertising has decreased considerably, and consequently key players are still struggling to return to the levels of sales seen before the pandemic.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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