Competitive Landscape
7Sticks and Mentos Remain Significant as Affordability Shapes Competition
Gum in Iraq remains relatively stable, with well-established brands such as 7sticks and Mentos continuing to hold significant positions. Consumer demand is increasingly influenced by affordability, benefiting brands that offer accessible price points and products that align with everyday purchasing habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Iraq?
- Which are the leading brands in Gum in Iraq?
- How are products distributed in Gum in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Iraq - Category analysis
Key Data Insights
Gum Summary
Economic Pressures Accelerate Decline in Gum Consumption
Chewing Gum Retains Its Lead Despite Weaker Demand
Low-Price Packs Shape Competitive Activity
Import Costs and Inflation Expected to Constrain Gum Demand
Chewing Gum Projected to Outperform Bubble Gum during Recovery
7Sticks and Mentos Remain Significant as Affordability Shapes Competition
Small Grocery Stores Remain Significant as Modern Retail Broadens Consumer Choice
Snacks in Iraq - Industry Overview
2026 Developments
Key Data Insights
Conflict and Declining Discretionary Spending Reshape Demand
Spicy Flavour Innovation Fuels Savoury Snacks Growth
7Sticks Demonstrates the Power of Ultra-Affordable Positioning
Affordability Pressures Expected to Reshape Snack Spending
Savoury Snacks to Retain Leadership While Sugar Confectionery Accelerates
Fragmentation and Limited Investment Projected to Reshape Competition
Turkish Suppliers Strengthen Their Position as Pepsico Defends Leadership
Small Grocers Maintain Dominance as Modern Outlets Expand
Cost Pressures Steer Innovation toward Local Sourcing and Efficient Formats
Flavour Diversification and Novel Formats Define Recent Launches
Innovation Builds Loyalty and Positions Brands for Recovery
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!