Competitive Landscape
Perfetti Van Melle Secures Long-Term Advantage through Distribution and Branding
Gum in India remains highly concentrated, with Perfetti Van Melle India Pvt Ltd expected to hold a dominant 68% share in 2026, and second-placed Wrigley India Pvt Ltd trailing far behind at 9%. This level of concentration persisted over the past five years, with Perfetti Van Melle's share fluctuating only minimally, indicating stability at the top.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in India?
- Which are the leading brands in Gum in India?
- How are products distributed in Gum in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in India - Category analysis
Key Data Insights
Gum Summary
New Consumption Occasions and Rising Spending Contribute to Growth
Bubble Gum Captures Leadership through Wide Appeal and Affordability
Gud Gum Sparks Growth in Functional Chewing Gum with Energy and Wellness Focus
Functional Gum Launches Set to Reshape Daily Routines and Drive Demand
Premiumisation to Accelerate as Health Claims Win Urban Shoppers
Shifting Purchasing Patterns Will Challenge Impulse Sales and Favour Digital Innovation
Perfetti Van Melle Secures Long-Term Advantage through Distribution and Branding
Small Local Grocers Sustain Widespread Access and Brand Loyalty
Quick Commerce and E-Commerce Boost Premium Gum Sales among Urban Shoppers
Shifting Consumer Priorities and Formulation Upgrades
Novel Ingredients and Packaging Formats
Strategic Shifts in Retail and Profitability
Snacks in India - Industry Overview
2026 Developments
Key Data Insights
Increasing Everyday Indulgence through Innovation and Premium Experiences
Ritebite Fuels Functional Snacking and Broadens Daily Routines
Quick Commerce Transforms Accessibility and High-Frequency Snacking
More Brands Expected to Embed Health Benefits into Affordable Snacking Moments
Sweet Biscuits and Value Packs Drive Mass-Market Expansion
Gst Reform and Digital Platforms Broaden Consumer Reach
Parle and Britannia Sustain Their Lead by Leveraging Well-Known Everyday Snacks Brands
Emerging Brands and Mergers and Acquisitions Shape the Competitive Landscape
Small Local Grocers Maintains Strong Reach Even as Modern Formats Advance
Quick Commerce Accelerates Trials and Premium Snacking Moments
Shifting Nutritional Demands and Sensory Upgrades
Novel Formats and Flavour Fusions in the Market
Competitive Dynamics and Strategic Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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