The primary raw material in gum production is gum base, which is a mixture of polymers, waxes, and elastomers. High inflation, combined with supply chain disruptions, has significantly impacted the overall production costs of gum.
In India, chewing gum and bubble gum traditionally have a strong correlation with the smoking population, as numerous smokers use gum to conceal the odour of tobacco and sustain a pleasant breath after taking smoking breaks. Given the persistent high rates of smoking in the country, the demand for gum is anticipated to remain fairly stable.
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Understand the latest market trends and future growth opportunities for the Gum industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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