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Learn moreOct 2020
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Considered non-essential, gum saw sales hit by the fact that only companies engaged in the production of essential products and services were allowed to operate during the first phase of the COVID-19 lockdown, which began on 25 March. While restrictions were eased towards the end of Lockdown 2.
The state governments of Haryana and Himachal Pradesh banned the sale of gum for three months (until the end of June) in the midst of the COVID-19 crisis. The move was aimed at preventing the spread of the disease through consumers spitting out gum.
Perfetti Van Melle remains dominant in gum through a strong portfolio of brands, including Center Fresh, Big Babool, Happydent and Center Fruit. The company continued to work to improve its product portfolio and tailor it to evolving demand towards the end of the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.