The main consumers of gum in India are smokers and school-going children. However, as schools and offices have been closed with classes and work performed remotely, such consumers have less demand for gum.
Perfetti Van Melle will remain dominant in gum in 2021 thanks to its strong portfolio of brands which includes Center Fruit, Center Fresh, Big Babol, and Happydent. Towards the end of the review period, the company continued to work on improving its product portfolio and tailoring it to the evolving consumer demand.
Whilst independent small grocers will remain the dominant channel for distribution of gum in 2021, the pandemic has shifted some share to other channels, with e-commerce being the main beneficiary. Home seclusion has led consumers spending more time on their devices at home and spending more time shopping online.
Consumers are increasingly becoming more health conscious with issues related to sugar consumption. Such issues include obesity, diabetes, and other heart diseases.
Further strengthening of distribution networks will be key for gum players to maximise category performance over the forecast period. India is a vast, geographically, and socially diverse country, which presents significant obstacles and challenges to companies looking to develop a nationwide presence.
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Understand the latest market trends and future growth opportunities for the Gum industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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