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Country Report

Gum in

Gum in India

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bad breath and smell of cigarettes support gum sales

Professionals and employees in India spend an average of 45-50 hours per week in offices with minimal breaks, which can lead to poor oral health. Many working people therefore often resort to chewing gum and bubble gum to keep their mouths fresh.

Product lifecycle of gum normalises due to maturity

Gum in India reached maturity during the review period as it is widely consumed across all age groups despite lack of brand promotion by companies. No innovation or new product launches were seen in 2018, signifying that consumer interest remains flat.

Shopping habits of consumers has changed for gums

Impulse purchases of gum by price conscious consumers changed drastically for several reasons including refraining from consuming sugar-based snacks and artificial flavours. Sugar-free gum is bought by consumers to maintain oral hygiene rather than as an impulse purchase.

COMPETITIVE LANDSCAPE

International players continue to dominate gum in India

Perfetti Van Melle India Pvt Ltd continues to hold the leading position in gum with its popular brands Happydent and Center Fresh, followed by Wrigley India Pvt Ltd with its popular brand Orbit. These brands have a longstanding presence of more than a decade and have many loyal consumers in India, which helped to maintain the current position.

Regional companies offer strong competition to international players

Bubble gum and chewing gum in the price ranges of INR0.5 and INR1 per unit by regional companies are taking over tier II cities and other rural areas in India.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in India?
What are the major brands in India?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in India - Category analysis

HEADLINES

PROSPECTS

Bad breath and smell of cigarettes support gum sales

Product lifecycle of gum normalises due to maturity

Shopping habits of consumers has changed for gums

COMPETITIVE LANDSCAPE

International players continue to dominate gum in India

Regional companies offer strong competition to international players

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food

Smaller pack sizes become increasingly popular due to healthy living

Competition intensifies as manufacturers fight to retain or gain share

Modern grocery retailers slowly gaining share from traditional grocery retailers

Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice

Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions

Affordability coupled with desire for experience drives consumer foodservice

Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in India

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Executive Summary

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PROSPECTS

Bad breath and smell of cigarettes support gum sales

Product lifecycle of gum normalises due to maturity

Shopping habits of consumers has changed for gums

COMPETITIVE LANDSCAPE

International players continue to dominate gum in India

Regional companies offer strong competition to international players

Samples

Overview

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Table of Contents

Gum in India - Category analysis

HEADLINES

PROSPECTS

Bad breath and smell of cigarettes support gum sales

Product lifecycle of gum normalises due to maturity

Shopping habits of consumers has changed for gums

COMPETITIVE LANDSCAPE

International players continue to dominate gum in India

Regional companies offer strong competition to international players

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food

Smaller pack sizes become increasingly popular due to healthy living

Competition intensifies as manufacturers fight to retain or gain share

Modern grocery retailers slowly gaining share from traditional grocery retailers

Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions

Affordability coupled with desire for experience drives consumer foodservice

Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

MARKET DATA

SOURCES

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