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Country Report

Gum in

Gum in India

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for gum remains underpinned by desire to freshen the mouth and breath

Sales of gum in India are underpinned by the huge numbers of people chewing gum to freshen the breath, either due to halitosis or because they wish to eliminate post-smoking mouth odours. Workers often buy gum in bulk packs that they keep in their bags or in their desk drawers at work to ensure that they always have a breath freshening product to hand.

Innovation emerges as a way to counter the general lack of dynamism

2019 saw the leading players in gum increasingly focused on innovation as a way to distinguish themselves from their competitors. Gum in India is finally beginning to evolve as key player Wrigley’s introduced an innovative breath freshening variant of its Doublemint chewing gum brand.

Distribution strategies come to the fore as players seek to expand product availability

India is a vast, diverse and complicated country in which to do business. As such, the leading players in gum are constantly developing new distribution strategies to expand the range of retail channel in which their products are available and further push sales.

COMPETITIVE LANDSCAPE

Perfetti Van Melle’s diverse product range remains its biggest asset

Perfetti Van Melle’s efforts to maintain its strong leadership in gum continued to pay dividends in 2019. Among the company’s major strengths are its very wide product range, including successful brands such as Center Fresh, Center Fruit, Alpenliebe, Mentos and Happydent, among others.

Fragmentation remains the defining characteristic of gum’s competitive landscape

Sales of gum remained highly fragmented towards the end of the review period, with “others” accounting for almost three quarters of total category value sales. These are mainly smaller local companies that offer basic products and which rarely have any presence or distribution reach outside their home regions of India.

Regional companies vie with international leaders for sales in less developed areas

With the majority of value sales of gum accounted for by “others”, it is clear that small companies with regional distribution scope are an important presence in the category. Bubble gum and chewing gum is offered by these small players with regional scope within the INR0.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in India?
What are the major brands in India?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in India - Category analysis

HEADLINES

PROSPECTS

Demand for gum remains underpinned by desire to freshen the mouth and breath

Innovation emerges as a way to counter the general lack of dynamism

Distribution strategies come to the fore as players seek to expand product availability

COMPETITIVE LANDSCAPE

Perfetti Van Melle’s diverse product range remains its biggest asset

Fragmentation remains the defining characteristic of gum’s competitive landscape

Regional companies vie with international leaders for sales in less developed areas

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Cheese benefits from Western and traditional appeal alike
Café and coffee culture boosts demand for milk and premium options
Sauces, dressings and condiments benefits from demand for international foodservice

Consumer Foodservice

Health and wellness offerings perform well, including organic options
Technology plays growing role in consumer foodservice
Slowdown in economic growth hits hard in 2019

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in India

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Executive Summary

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PROSPECTS

Demand for gum remains underpinned by desire to freshen the mouth and breath

Innovation emerges as a way to counter the general lack of dynamism

Distribution strategies come to the fore as players seek to expand product availability

COMPETITIVE LANDSCAPE

Perfetti Van Melle’s diverse product range remains its biggest asset

Fragmentation remains the defining characteristic of gum’s competitive landscape

Regional companies vie with international leaders for sales in less developed areas

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Overview

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Table of Contents

Gum in India - Category analysis

HEADLINES

PROSPECTS

Demand for gum remains underpinned by desire to freshen the mouth and breath

Innovation emerges as a way to counter the general lack of dynamism

Distribution strategies come to the fore as players seek to expand product availability

COMPETITIVE LANDSCAPE

Perfetti Van Melle’s diverse product range remains its biggest asset

Fragmentation remains the defining characteristic of gum’s competitive landscape

Regional companies vie with international leaders for sales in less developed areas

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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