The forecast for gum, as a product area, points towards a negative trajectory. The structural challenges faced by the category are expected to persist, leading to further erosion of gum consumption.
In the coming years, there will be mounting pressure on food manufacturers, particularly gum manufacturers, to prioritise sustainability. The gum category faces criticism regarding the environmental friendliness of its packaging and the issue of gum littering public spaces.
With the increasing adoption of self-scan checkouts in supermarkets and hypermarkets, impulse purchases of gum through these channels are expected to decline. In response, major players in the gum industry are likely to invest in diversifying their distribution channels.
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Understand the latest market trends and future growth opportunities for the Gum industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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