Chewing gum sales have been in decline for at least a decade leading up to 2022, as demand continued to wane. Consumer interest in breath fresheners shifted from chewing gum to mints, in part because sucking on mints is seen as more socially acceptable than chewing on gum.
Most bubble gum in the Netherlands is consumed by children and adolescents. The attraction is the product’s sweet taste and the fact that you can blow bubbles with it, and bubble gum does not appeal to consumers who want gum to freshen their breath.
Chewing gum players are looking beyond basic healthy and functional ingredients such as vitamins for their products. Some now include caffeine in their expanded lines.
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Understand the latest market trends and future growth opportunities for the Gum industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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