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Country Report

Gum in

Gum in Norway

33 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Chewing gum is a comparatively uneventful category, with sugar free gum continuing to dominate sales and Wrigley Scandinavia remaining by far the leading player. Chewing gum faced negative media attention during the review period, with articles highlighting the potentially health-damaging effects of consuming gum. This was the case in 2017 as well following a product test by the Danish Consumer Council, which showed that a lot of chewing gums present on the Norwegian market contain endocrine-disrupting chemicals. The Consumer Council of Norway (Forbrukerrådet) conducted a similar test in March 2014 and stated that they are not surprised about the findings of the Danish study. The organisation was, however, surprised that the Danish Consumer Council found that chewing gums targeted at children were more likely to contain what they refer to as problematic substances. While the study conducted by both Consumer Councils did not investigate to what extent the gum variants contained endocrine-disrupting chemicals, the findings are enough to persuade some customers to be cautious.

COMPETITIVE LANDSCAPE

Wrigley Scandinavia, a subsidiary of multinational Mars Inc, continues to dominate gum in Norway and is set to account for 80% of value sales in 2017. Furthermore, Wrigley has improved its position on an annual basis throughout the review period, augmenting its share by nine percentage points since 2012. Wrigley distributes the extremely popular chewing gum brand Extra, with the company stating that Norwegian consumers’ allegiance to the brand is unique. Indeed, the company has tried to introduce competing brands, such as Orbit and Airwaves, without success, with consumers tending to return to Extra. Part of Extra’s success can be attributed to the fact that the brand is sold in a wide range of packaging formats, including bottles of 60 pellets, 10-pack pellets and 5-pack sticks. In addition, the brand also incorporates both traditional flavours as well as a wide range of more exotic and novelty options. Extra divides its products into four segments; Extra (six flavours), Extra White (four flavours), Extra Professional (three flavours) and Extra Sticks (two flavours).

PROSPECTS

Gum will continue to develop stably over the forecast period, underpinned by strong consumer desire for good oral health. Exotic flavour launches will remain a popular way to add value to an otherwise mature environment, although articles in the media highlighting the possible negative health aspects of consuming gum, such as the prevalence of endocrine-disrupting chemicals and more frequent headaches, could result in more modest growth.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Norway?
What are the major brands in Norway?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Norway - Company Profiles

Brynild Gruppen AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Brynild Gruppen AS: Key Facts
Summary 2 Brynild Gruppen AS: Operational Indicators
Summary 3 Brynild Gruppen AS: Competitive Position 2017

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Outlook

Food waste remains a current issue

Outlook

Consolidated retailing landscape driven by the low-price segment

Outlook

Convenience and premiumisation boost sales of packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gum in Norway

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Gum in Norway - Company Profiles

Brynild Gruppen AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Food waste remains a current issue

Consolidated retailing landscape driven by the low-price segment

Convenience and premiumisation boost sales of packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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