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Country Report

Gum in

Gum in Norway

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum continues to be adversely impacted by the sugar tax but future changes should bring some relief

In 2018, the Norwegian government significantly increased the country’s sugar tax, leading to heavy criticism from virtually all industry associations and players. One of the main reasons for this was that the sugar tax, which was introduced on 1 January, was also applied to various sugar-free products, including chewing gum.

Fortified/functional gums prove popular despite Norwegians tending to be sceptical about such promises

Norwegian consumers have traditionally tended to be wary of manufacturers and products which make specific claims with regard to fortified/functional attributes. Thus, it has been a surprise that such products are proving popular in gum.

Gum also being impacted by articles in the media concerning endocrine disrupting substances

While fortified/functional gums are providing some relief for manufacturers from the sugar tax, they are also facing another challenge in the form of negative media attention with regard to endocrine disrupting substances in chewing gum. According to a report shown on the television programme Health Check, of 18 packs of chewing gum purchased in various retail channels, including pharmacies, 15 contained either butylated hydroxytoluene (BHT) and/or butylated hydroxyanisole (BHA).

COMPETITIVE LANDSCAPE

Mars Norge continues to dominate gum but suffers a heavy decline in both value sales and share

Gum remained a highly concentrated category in Norway in 2019, led by Mars Norge with nearly two thirds of overall retail value sales thanks to the strength of its Extra brand, with the company also offering Juicy Fruit and the Hubba Bubba bubble gum brand. However, the company’s share fell by nearly eight percentage points in 2019.

Orkla’s Solidox continues to rapidly gain share despite a narrow product range

Orkla Confectionery & Snacks Norge remained the leading player in overall snacks in Norway in 2019. Thanks to its good reputation, an extensive distribution network, significant marketing budget and extensive knowledge of the local market, any new brands it launches often tend to be well-received.

Modern grocery retailers dominate sales but health and beauty specialists continue to steadily gain ground

The distribution of gum in Norway remained largely in the hands of modern grocery retailers in 2019, particularly discounters and supermarkets. However, health and beauty specialists, primarily chemists/pharmacies, although accounting for a modest share of overall value sales, continued to slowly gain ground, with this being down to the growing popularity of so-called pharmacy brands such as V6, SB12 and Flux, which are benefiting from the addition of fortified/functional ingredients.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Norway?
What are the major brands in Norway?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 19 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 23 Sales of Packaged Food by Category: Volume 2014-2019
Table 24 Sales of Packaged Food by Category: Value 2014-2019
Table 25 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 27 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 29 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 30 Penetration of Private Label by Category: % Value 2014-2019
Table 31 Distribution of Packaged Food by Format: % Value 2014-2019
Table 32 Distribution of Packaged Food by Format and Category: % Value 2019
Table 33 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Gum continues to be adversely impacted by the sugar tax but future changes should bring some relief

Fortified/functional gums prove popular despite Norwegians tending to be sceptical about such promises

Gum also being impacted by articles in the media concerning endocrine disrupting substances

COMPETITIVE LANDSCAPE

Mars Norge continues to dominate gum but suffers a heavy decline in both value sales and share

Orkla’s Solidox continues to rapidly gain share despite a narrow product range

Modern grocery retailers dominate sales but health and beauty specialists continue to steadily gain ground

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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