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Country Report

Gum in

Gum in Norway

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar-free chewing gum negatively affected by sugar tax

The Norwegian Government’s decision to substantially increase the sugar tax was the most covered topic within the snacks environment at the beginning of 2018. The shock increase was heavily criticised by virtually all industry associations and players.

Fluoride gum sold through pharmacies gains in popularity

Chemists/pharmacies gained in popularity in a wide range of markets, such as beauty and personal care and consumer health, during the review period. However, the assortment of snacks in the channel is limited, although for oral care the assortment is larger.

COMPETITIVE LANDSCAPE

Mars Norge takes over distribution of Wrigley's Extra from Orkla

Traditionally, gum is a comparatively uneventful category, characterised by one type of chewing gum, with sugar-free chewing gum being the most preferred over other variants and with one dominant brand, Wrigley’s Extra. However, to a certain degree, this changed in 2018 as Mars Norge cancelled the distribution agreement it had with Orkla Confectionery & Snacks Norge for its gum.

Wrigley’s Extra continues to dominate sales

Mars Norge held a dominant position within gum in Norway in 2018, which is attributed to the exceedingly popular Wrigley’s Extra brand. The company has stated that Norwegian consumers’ loyalty to the brand is unique.

Solidox expected to rapidly gain in value share

Orkla Confectionery & Snacks Norge was the leading national brand owner in overall snacks in Norway in 2018. As a result, due to its strong brand image, an extensive distribution network, large marketing efforts and knowledge of the local market, its new brand launches are often well-received.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Norway?
What are the major brands in Norway?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Norway - Category analysis

HEADLINES

PROSPECTS

Sugar-free chewing gum negatively affected by sugar tax

Fluoride gum sold through pharmacies gains in popularity

COMPETITIVE LANDSCAPE

Mars Norge takes over distribution of Wrigley's Extra from Orkla

Wrigley’s Extra continues to dominate sales

Solidox expected to rapidly gain in value share

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Norway

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Executive Summary

New Report Guarantee

PROSPECTS

Sugar-free chewing gum negatively affected by sugar tax

Fluoride gum sold through pharmacies gains in popularity

COMPETITIVE LANDSCAPE

Mars Norge takes over distribution of Wrigley's Extra from Orkla

Wrigley’s Extra continues to dominate sales

Solidox expected to rapidly gain in value share

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Gum in Norway - Category analysis

HEADLINES

PROSPECTS

Sugar-free chewing gum negatively affected by sugar tax

Fluoride gum sold through pharmacies gains in popularity

COMPETITIVE LANDSCAPE

Mars Norge takes over distribution of Wrigley's Extra from Orkla

Wrigley’s Extra continues to dominate sales

Solidox expected to rapidly gain in value share

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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