Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Gum in

Gum in Norway

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for gum negatively affects by the pandemic and high sugar tax in 2020 but the NOK350 rule is removed

Demand for gum is impacted by the COVID-19 pandemic as consumers continue to economise their purchases and prioritise essential goods in 2020. Generally, gum is purchased on impulse and used out-of-home, which is much reduced, or to combat bad breath, which is less of a priority for this period of reduced social interaction and wearing of face masks.

Fortified/functional gum proves popular despite Norwegians tending to be sceptical about such promises

Norwegian consumers have traditionally tended to be wary of manufacturers and products which make specific claims with regard to fortified/functional attributes. Thus, it has been a surprise that such products are proving popular in gum.

Mars Norge continues to dominate chewing gum with its Extra brand and large pack formats drive growth for the largest brands in 2020

Gum remained a highly concentrated category in Norway in 2020, led by Mars Norge with more than three quarters of overall retail value sales thanks to the strength of its Extra brand, with the company also offering Juicy Fruit and the Hubba Bubba bubble gum brand. The brand’s white sweet mint, spearmint and professional white variants remain the most sold variants of chewing gum in Norway.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Norway?
What are the major brands in Norway?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Gum in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for gum negatively affects by the pandemic and high sugar tax in 2020 but the NOK350 rule is removed

Fortified/functional gum proves popular despite Norwegians tending to be sceptical about such promises

Mars Norge continues to dominate chewing gum with its Extra brand and large pack formats drive growth for the largest brands in 2020

RECOVERY AND OPPORTUNITIES

Further struggles predicted for gum over the forecast period due to high sugar tax

Modern grocery retailers dominate sales, but health and beauty specialists continue to steadily gain ground

Gum also being impacted by articles in the media concerning endocrine disrupting substances

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected
Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Online ordering and third party delivery companies shake up consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for gum negatively affects by the pandemic and high sugar tax in 2020 but the NOK350 rule is removed

Fortified/functional gum proves popular despite Norwegians tending to be sceptical about such promises

Mars Norge continues to dominate chewing gum with its Extra brand and large pack formats drive growth for the largest brands in 2020

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Gum in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for gum negatively affects by the pandemic and high sugar tax in 2020 but the NOK350 rule is removed

Fortified/functional gum proves popular despite Norwegians tending to be sceptical about such promises

Mars Norge continues to dominate chewing gum with its Extra brand and large pack formats drive growth for the largest brands in 2020

RECOVERY AND OPPORTUNITIES

Further struggles predicted for gum over the forecast period due to high sugar tax

Modern grocery retailers dominate sales, but health and beauty specialists continue to steadily gain ground

Gum also being impacted by articles in the media concerning endocrine disrupting substances

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports