As in other snacks categories, rising environmental-awareness is exerting a growing influence on consumers’ behaviour and product choices in gum. The sustainability trend is pushing manufacturers to reduce the amount of waste they produce and their broader environmental footprints.
While consumers primarily use gum as a breath freshener, there is also growing awareness of the potential role of chewing gum in maintaining oral health, with claims such as gum helps to cleanse the mouth after eating, helps to remove food stuck in teeth and kills microbes. Mondelez’s Stimorol, in collaboration with Oral-B, launched an active fluoride chewing gum, which maintains tooth mineralisation and is recommended to be chewed for at least 20 minutes after eating or drinking.
During the periods of home seclusion in the COVID-19 crisis, consumers became used to ordering snacks, including gum products, for delivery to their homes. While this was initially stimulated by restrictions on the operations of retailing and consumer mobility, as well as concerns about exposure to the SARS-CoV-2 virus, it is likely to be maintained by the convenience offered by e-commerce, especially as consumers return to hectic lifestyles.
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Understand the latest market trends and future growth opportunities for the Gum industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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