Competitive Landscape
Perfetti Van Melle Leverages Marketing and Innovation to Expand Lead
Gum in Belgium is highly concentrated, with Perfetti Van Melle Benelux BV leading with a 57% share in 2026. Solinest SAS follow with 21% in 2026, while Continental Sweets Belgium SA takes third place with 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Belgium?
- Which are the leading brands in Gum in Belgium?
- How are products distributed in Gum in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Belgium - Category analysis
Key Data Insights
Gum Summary
Gum in Belgium Faces Continued Headwinds as Impulse Purchasing Weakens
Chewing Gum Maintains Lead as Bubble Gum Declines Further
Mentos Leverages Nostalgia and Humour to Engage New Audiences
Innovation in Flavours and Formats to Reignite Impulse Purchasing
Chewing Gum to Extend Lead as Innovation Narrows Bubble Gum’S Decline
Perfetti Van Melle Leverages Marketing and Innovation to Expand Lead
Supermarkets Maintains Lead as Discounters and Convenience Stores Gain
Retail E-Commerce Captures Growth as Impulse Sales Falter
Snacks in Belgium - Industry Overview
2026 Developments
Key Data Insights
Snacks Records Steady Growth as Falling Prices, Rising Incomes and Indulgence Converge
Regulatory Pressure and Shifting Demand Will Reshape Belgium's Snacks Marke
Snackification and Functional Innovation Drive Growth as Health and Convenience Expands
Declining Prices, Mindful Indulgence and Sustainability Will Drive Snacks' Growth
Growing Snackification and Functional Claims Will Drive Sustained Demand
Mondelez Leverages Co-Branding to Reinforce Premium Positioning
Health-Conscious Consumers Drive Growth for Niche Free-From and Low-Sugar Players
Supermarkets Maintain Lead through Promotion and Price Strategies
Retail E-Commerce Outpaces Vending as Shoppers Shift Online
Discounters and Convenience Retailers Adapt to Evolving Consumption Patterns
Guylian Sets New Sustainability Benchmark as Shoppers Reward Ethical Sourcing
Croky’S Flavour Expansion Targets Snackification and Broadens Meal Replacement Occasions
Ben and Jerry’S and Lotus Bakeries Drive Growth with Mindful Indulgence and Functional Snacking
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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