Over the forecast period, gum will continue to register gradual recovery, as Czech consumers return to pre-pandemic levels of activity outside of the home. However, many local consumers continue to face an unstable financial situation, beset by inflation and rising energy and food prices, and they are likely to remain cautious in their spending habits.
Czech consumers increasingly seek healthier snack options, and sugar-free gums are already embedded within the Czech market. In tandem with this, functionality and added value are driving new product development, with players adding vitamins or other beneficial ingredients to their gum variants.
Mars Czech is expected to maintain its dominant position in bubble gum and chewing gum over the forecast period, supported by a wide range of well-established products, vast distribution scope and aggressive in-store promotional activities. However, Perfetti Van Melle Czech Republic will likely make healthy retail value share gains over 2023.
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Understand the latest market trends and future growth opportunities for the Gum industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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