Executive Summary

Aug 2019
PROSPECTS
Stronger purchasing power leads to further revival in consumption

After retail volume declines seen earlier in the review period, a further revival in the retail consumption of gum was seen in the Czech Republic in 2019, due to the stronger purchasing power of Czech households. Gum is an impulse product, and Czech consumers purchase more products when they feel financially confident.

Health and wellness gum variants boost growth

Fortified/functional gum and sugar-free gum are seeing strong performances within gum. These are considered suitable healthy alternatives to sugar and chocolate confectionery when the craving to eat something sweet strikes.

Bigger pack sizes increasing in significance

Consumers are increasingly moving towards bigger pack sizes in gum, such as a 46-piece plastic cups for Orbit, and Mentos Pure Fresh plastic cups of 15 or 40 pieces. In addition to size, practicality is also important, with plastic tubs which can be easily opened and closed and re-sealable bags seeing a further rise in popularity at the end of the review period.

COMPETITIVE LANDSCAPE
Mars dominates gum via Wrigley’s

The competitive landscape in gum remained consolidated in the Czech Republic in 2019, with Mars Czech maintaining its dominant position in value terms. The company enjoys a strong position locally, benefiting from its wide range of products and well-established, popular brands that have wide distribution.

Sugar-free launches from established brands likely to succeed

At the end of the review period new players entered gum to try and take share from the existing players and establish a position in the category. Ferrero Ceska launched sugar-free Tic Tac Gum, whilst Mondelez Czech Republic also entered sugar-free chewing gum with Halls Gum Rush; it had so far only established a presence in bubble gum.

Promotion and launches lead to strong gains for Pedro and Mentos

Candy Plus (with the new GBO of Valeo Foods from 2018) continued to record a significant increase in its value sales and share in 2019. Candy Plus successfully revived its in-store promotion and attracted the interest of consumers with its bubble gum Pedro, which is a local brand with a long tradition in the Czech Republic, mainly targeting children.

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Gum in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Czech Republic?
  • What are the major brands in Czech Republic?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Stronger purchasing power leads to further revival in consumption
Health and wellness gum variants boost growth
Bigger pack sizes increasing in significance

COMPETITIVE LANDSCAPE

Mars dominates gum via Wrigley’s
Sugar-free launches from established brands likely to succeed
Promotion and launches lead to strong gains for Pedro and Mentos

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising health awareness support positive performance
Health trend leads to high protein and high fibre launches with less sugar
Movements in the competitive landscape at the end of the review period
Modern grocery retail channels continue to see growth
Continued volume and value growth, with trading up evident

FOODSERVICE

Sales to Foodservice
Continued moderate growth in packaged food volume sales to foodservice operators
Health and wellness and international cuisines positively affect performances of certain categories
Multinational companies lead, but local suppliers continue to gain popularity
Consumer Foodservice
Favourable economic climate and growth in inbound tourism boost development of consumer foodservice
Stability for the top three brands
Full-service and limited-service restaurants focus on foods from around the world and the health trend
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources