The onset of the pandemic in 2020 disrupted the previous year’s reviving consumption of gum in the Czech Republic. During 2020, gum witnessed a double-digit contraction mainly because gum is a product that is highly impulsive.
FF sugar free gum is likely to experience a faster recovery in 2021 compared to standard gum. This is because consumers will increasingly seek out healthy alternatives to classical confectionery.
Despite weakening purchasing power among some households given the ongoing unstable economic environment in the country in 2021 driven by the pandemic, private label is unlikely to gain share in gum. This is because branded gum products are frequently available on price promotions.
Gum is expected to make a gradual but slow recovery as more home working and fewer socialising activities are expected in 2021 and possibly in to 2022. This in turn will result in lower demand for gum consumed to freshen breath.
Players in bubble gum are expected to embrace the category’s potential and launch new sugar free variants and flavours. These initiatives are expected to boost sales as sugar continues to be more universally eschewed due to its purported negative health connotations.
Mars Czech is expected to maintain its dominant position in gum over the forecast period benefitting from its wide range of well-established products, vast distribution scope, and aggressive in-store promotional activities. However, while the company will maintain its lead it is likely to lose share to Perfetti Van Melle Czech Republic and its sugar free chewing gum, Mentos Pure Fresh and Ferrero Ceska with its Tic Tac Gum variant.
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Understand the latest market trends and future growth opportunities for the Gum industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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