As consumers increasingly resume their pre-pandemic work and social activities, retail value and volume sales of gum are anticipated to gradually rise. Consumers are expected to return to their snacking habits in the long run and will likely resume purchasing gum when travelling to freshen their breath.
Whilst the lower price points of sugared chewing gum compared to sugar-free gum may have a short-term appeal to cash strapped Dominican consumers, desire to consume healthier products is likely to win out in the long-term given that the pandemic has increased consumer awareness around health and wellness. As such, people are more likely to purchase products with natural flavours and ingredients.
Since the start of the pandemic, the level of new product developments in terms of new launches, new flavours and packaging has decreased dramatically. To revitalise the category’s sales results, brands could consider offering a competitive challenge to Trident, which occasionally offers new packaging or smaller sizes of gum but does not change formats frequently.
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Understand the latest market trends and future growth opportunities for the Gum industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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