Dominicans are becoming more informed about the potentially detrimental effects of unhealthy lifestyles and high levels of sugar consumption in the diet. This opens up some growth potential for the gum category, with consumers enjoying gum as a substitute to sugar and chocolate confectionery that often compete directly for shelf space at point of sales.
As consumers continue to look for ways to reduce sugar consumption in their diets, chewing gum that is formulated with alternative sweeteners (either natural or artificial), could have a positive growth effect on the category. Sugared gum still prevails in the Dominican Republic, but consumers are becoming more health conscious and are trying to steer clear of excess sugar, especially when buying for children.
Private label has yet to enter the gum category in the Dominican Republic, despite having plenty of opportunities to stock the retail checkouts with their own brands. It is possible that private labels could emerge in the modern channel to meet the demands of price sensitive consumers.
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Understand the latest market trends and future growth opportunities for the Gum industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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