As noted in the above trend, many gum manufacturers are working on more sustainable versions of their gum and this is expected to continue over the forecast period. In addition to the multi-nationals, this shift is notable from smaller companies, such as One Gum, which has a completely biodegradable gum called Bonsai.
In order to help boost sales of gum, manufacturers are also looking at enhancing other aspects of its functionality – as well as oral health. In addition to a sugar-free gum with stevia as a natural sweetener, brand Hollywood (from Mondelez France) has also released a gum with turmeric, which is reputed to have numerous health attributes.
Sustainable packaging is becoming a mainstream issue in chewing gum, as French consumers demand recyclable products or, increasingly, packaging that is free from plastic and biodegradable. Once again, smaller companies are leading the way here, with big manufactures tending to focus on their recyclable plastic containers.
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Understand the latest market trends and future growth opportunities for the Gum industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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