Competitive Landscape
Mondelez Expands Distribution and Secures Unrivalled Dominance
Gum in Mexico is highly concentrated, with Mondelez holding a commanding 72% share of value in 2026, followed by Mars Wrigley at 13% and Chicles Canel’s at 8%. Over the period from 2021 to 2026, the landscape has become more concentrated, as Mondelez has increased its share from 67% in 2021 to 72% in 2026, while Mars Wrigley has grown from 8% to 13% over the same period and Chicles Canel has increased its share incrementally.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Mexico?
- Which are the leading brands in Gum in Mexico?
- How are products distributed in Gum in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Mexico - Category analysis
Key Data Insights
Gum Summary
Mood-Driven Campaigns Sustain Brand Relevance
Chewing Gum Retains Leadership as Bubble Gum Stabilises
Bubbaloo Drives Emotional Engagement to Counter Volume Decline
Major Players Accelerate Youth Innovation as Smaller Brands Exit
Chewing Gum Maintains Volume Lead, While Bubble Gum Outpaces in Growth
Players Shift to Flavour Innovation and Digital Engagement to Stay Relevant
Mondelez Expands Distribution and Secures Unrivalled Dominance
Oxxo and Small Grocers Sustain Impulse Sales through Convenience
Uber and Rappi Partnerships Expand Digital Impulse Occasions
Bubbaloo Harnesses Mood-Based Marketing to Drive Relevance
Mondelez Amplifies Brand Leadership through Digital Engagement
Snacks in Mexico - Industry Overview
2026 Developments
Key Data Insights
Discounter Expansion Intensifies Competition for Established Brands
Walmart’S Value-Driven Biscuits Lose Ground to Discounter Lookalikes
Panditas Stretches into Chocolate to Unlock New Consumption Occasions
Consumer Expenditure Bolsters the Growth of Snacks
Sweet Biscuits Retain Leadership as Value and Innovation Drive Demand
Rising Logistics Costs and Selective Indulgence Reshape Competitive Strategies
Pepsico and Grupo Herdez Reinforce Leadership through Distribution
Small Grocers Sustain Impulse Sales as Discounters Gain Share
Delivery Platforms and Retail Partnerships Narrow the E-Commerce Gap
Discounters and Lookalike Brands Shift Consumer Loyalty
Panditas Leverages Consumer Insights to Expand Occasions
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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