While 2021 saw the performance of sun care improve on the previous year, growth remained lower than that seen before the pandemic in both volume and value terms. The COVID-19 crisis continued to have a marked negative impact across a wide range of product areas, including sun care.
It will take a couple of years for sun care to return to the rates of growth seen prior to the outbreak of COVID-19. Even though vaccination programmes have started, Indonesia is one of the most populous countries in the world, and there are still many who are still not yet vaccinated or are afraid to be vaccinated.
Relying on its long-standing presence in the market and strong brand image, Nivea Sun from Beiersdorf continued to lead sun care in 2021. This brand remains popular as its products are affordable and have a wide distribution reach including modern grocery retailers, drugstores/parapharmacies and e-commerce.
Sun care products growth is driven by sun protection products. Baby sun care is responsible for a very marginal proportion of the total industry because parents are usually reluctant to place extra or unnecessary chemicals on their children’s skin.
There are a few factors that are likely to support sun care growth during the forecast period. Firstly, Indonesian consumers, and especially the female population, are quite obsessed with having fair skin and are, therefore, afraid of getting dark.
General purpose body care and facial moisturisers containing SPF will continue to pose competition to overall sun care over the forecast period, with these products not only carrying more affordable prices but also viewed by many as more comfortable than sun protection, which can be sticky or greasy, particularly in Indonesia’s hot and humid climate. Within sun protection, spray, serum and essence formats have thus become increasingly popular due to offering a more comfortable texture with no stickiness.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sun Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page