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Learn moreJun 2019
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Increasing awareness of global warming and the effect of UV rays led sun protection to see a positive performance in 2018. Consumers are becoming more cautious in the sun due to media and research institutes informing them about the strong connection between UV rays and skin problems such as spots, premature ageing and skin cancer.
Strong growth in travelling is supporting sales in sun care, since the two are highly correlated. However, based on observations, most consumers tend to use sun care products only when travelling.
Increasing awareness of global warming means sun protection has a positive outlook. As many media constantly warn of the global warming process and its effects, consumers are becoming very cautious about the effects of UV rays.
Due to the exceptional growth in sun care, particularly sun protection, more brands have launched innovations. However, the majority of innovation in sun protection comes from imported brands; for instance, Piehl’s Plaste launched sun protection in stick format to help the user apply the product easily.
Relying on its long-standing presence and strong brand image, Nivea from Beiersdorf Indonesia continued to lead sun care in 2018. It is very popular within the category, since its products are affordable and available in diverse channels, from supermarkets and drugstores/parapharmacies to online retailers.
Consumers’ desire to use products containing SPF boosted sales of sun protection, but also many brands started to add SPF to their products in other categories. For instance, consumers increasingly tended to use BB or CC cream rather than foundation for daily use, since these products combine foundation with SPF.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.