Competitive Landscape
Leading Manufacturers Strengthen Positions Amid Shifting Shares
Sun care in Indonesia displayed moderate concentration in 2025, with Wahana Cosmetiks Indonesia PT and Paragon Technology & Innovation PT each holding a 12% value share, the former stable from 10% in 2020 and the latter recovering from a dip to 10% in 2023. L’Oréal Indonesia PT experienced a notable decline, with its share falling to 9% in 2025 from a peak of 16% in 2021, reflecting meaningful competitive pressure.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Indonesia - Category analysis
Key Data Insights
Multifunctional Sun Care Sets New Standards in Formulation Innovation
Multifunctional Sun Care Sets New Standards in Formulation Innovation
Ai-Driven Personalisation Expands Access to Tailored Sun Care Solutions
Inclusive Marketing Reshapes Gender Perceptions in Sun Care
Men’S Segment to Drive Growth as Inclusivity Reshapes Sun Care Adoption
Hybrid Sun Care across Skin Care and Makeup to Expand as Convergent Formats Gain Traction
Key Opinion Leaders to Remain Critical as Influence-Driven Purchasing Intensifies
Leading Manufacturers Strengthen Positions Amid Shifting Shares
Offline Retail Leads in 2025 as E-Commerce Approaches Parity
Beauty Festivals Drive Product Launches and Consumer Engagement
Beauty and Personal Care in Indonesia - Industry Overview
Lifestyle Marketing and Community Engagement Drive Broad-Based Growth
Key Data Insights
Lifestyle Marketing and Community Engagement Drive Broad-Based Growth
Barrier Protection Emerges as a Cross-Category Value Driver as Hybrid Formulations Redefine Expectations
Inclusive Ambassador Strategies Broaden Target Audiences
Demand for Skin Care Benefits to Drive Formula Innovation and Blur Category Boundaries
Retail to Transform as Social Commerce Reshapes Discovery and Conversion
Emerging Consumer Groups and Educational Marketing to Unlock the Next Wave of Growth
Leading Companies Consolidate Positions Amid Strong Competition and Fragmentation
Emerging Niche Brands Gain Traction through Innovation and Targeted Marketing
Offline Retail Leads as Brand-Retailer Collaborations Elevate In-Store Experience
E-Commerce Serves as Both a Sales Engine and Digital Marketing Amplifier
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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