Sun care was one of the hardest hit categories in beauty and personal care in the previous year, due to COVID-19-related restrictions. In addition to consumers spending less time outdoors due to lockdowns and social distancing measures, alongside ongoing cautious behaviour, the travel and tourism industry was also significantly restricted.
During 2021, growing awareness about the risks of sun exposure led to an increase in demand for high SPF sun protection. Indeed, sun protection creams and sprays with an SPF of 50 or higher were most popular.
Beiersdorf NV SA maintained its strong lead in sun care in 2021, with L'Oréal Belgilux SA holding second place. Beyond these two leading players, the remainder of the category is highly fragmented.
It is expected that sun care will recover in line with a return to pre-pandemic lifestyles, including the recovery of the travel and tourism industry, alongside the lifting of social distancing and people spending more time out and about from 2022. An uptick in domestic travel is expected too, which will also help the category to recover to a degree (albeit less so than with international travel).
Over the forecast period, the inclination towards natural beauty and personal care products and high sun protection will mostly benefit sun protection and aftersun products. Demand for self-tanning products, on the contrary, is likely to keep declining, as more and more consumers see self-tanning as both unhealthy and untrendy.
Over the longer-term forecast period, it is expected that sun care will face competition from multi-benefit products in skin care. As noted in other beauty and personal care categories, there is a consumer trend towards products which offer value for money and convenience through offering multiple functionalities.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!