Sun Care in Belgium

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sun Care in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sun Care in Belgium?
  • Which are the leading brands in Belgium?
  • How are products distributed in Belgium?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Sun Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sun care hit hard due to consumers spending less time outdoors and restrictions on holidays
Baby and child-specific sun care only sub-category to see negligible growth
Beiersdorf and L'Oréal continue to dominate fragmented category

RECOVERY AND OPPORTUNITIES

Recovery in line with a return to pre-pandemic lifestyles and recovery of travel and tourism
Heavy discounts lead to consumers’ ongoing demands for value-for-money offers
Competition expected from multi-functional skin care with SPF labels

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2015-2020 Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Sun Care: % Value 2016-2020 Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sun Care research and analysis database.

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