Competitive Landscape
Leading Manufacturers Shift Shares as Premium Dermocosmetics Grow
Sun care in Belgium shows a moderate concentration dominated by a few key manufacturers, with Beiersdorf NV SA leading with a 33% value share in 2025, though its dominance is waning from 44% in 2020. This decline reflects a market shift where consumer preference moves from mass-market to premium dermocosmetics, resulting in a less concentrated but still top-heavy environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Belgium - Category analysis
Key Data Insights
Premium Positioning and Growing Sales Reflect Healthy Category Momentum
Premium Positioning and Growing Sales Reflect Healthy Category Momentum
Avène’S Dermocosmetic Focus Drives Adult Sun Care Leadership and Innovation
Jane Iredale’S Sustainable Innovation Exemplifies Skinification and Eco Trends
Premium Dermocosmetics and Eco-Conscious Formats Expected to Drive Value Growth
Sustainability and Health and Wellness Anticipated to Reshape Product Innovation and Consumer Expectations
Rising Health Awareness and Eco Trends Set to Create Growth and Competitive Opportunities
Leading Manufacturers Shift Shares as Premium Dermocosmetics Grow
Supermarkets Lead While Health and Beauty Specialists Drive Growth
Retail E-Commerce Expands through Trusted Brands and Price Stability
Beauty and Personal Care in Belgium - Industry Overview
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Key Data Insights
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Skin Care Leads Value Sales, Driven by Innovation in Dermocosmetics
L’Oréal’S Ai-Powered Assistant Accelerates Personalised Beauty Adoption in Belgium
Consumers’ Increased Confidence in Spending Expected to Drive Steady Value Growth
Skin Care Set to Solidify Leadership, While Colour Cosmetics Lead Growth Momentum
Personalisation and Sustainability Anticipated to Reshape Consumer Choices
Leading Manufacturers Maintain Stronghold, While Emerging Companies Gain Ground
Innovative Launches and Evolving Consumer Trends Create Growth Opportunities
Supermarkets and Health and Beauty Specialists Lead Growth through Promotion and Assortment
Sephora’S Market Entry Set to Accelerate Personalisation in Beauty Retail
Retail E-Commerce Gains Share with Digital Platforms and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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