Sun Care in Colombia

PRE-COVID-19 PERFORMANCE

Sun protection sees dynamic growth due to rising consumer awareness

Sun care saw another year of strong current value growth in Colombia in 2019. Recommendations to use sun screen supported the double-digit growth of sun protection, which remained by far the largest category.

Sales of baby and child-specific and dermocosmetic sun care products grow

Although baby and child-specific sun care is a small category compared with adult sun care, sales continue to grow as parents are increasingly worried about the dangers of sun exposure. However, the premium segment suffered a slowdown in growth during the review period.

The leaders maintains their positions but lose share

Laboratorios Recamier maintained its lead in sun care in value terms over the review period, including in 2019. The company is the owner of the sun care brand Tanga Solar, which posted value growth in 2019.

2020 AND BEYOND

COVID-19 impact

Sun care is now expected to see 5% growth in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is lower than the 7% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Aftersun and self-tanning remain small categories and are expected to see little movement in their value sales in 2020. However, volume sales are expected to decline in both categories, with less sun exposure due to COVID-19 meaning less need for aftersun.

Recovery and opportunities

Sun care is expected to see slower current value and retail volume growth in the forecast period than was seen in the review period, but this is expected to be due to greater maturity rather than the effects of COVID-19. Nevertheless, growth is expected to remain strong, as consumers become increasingly aware of the need for sun screen due to public health campaigns.

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