Sun care saw a strong recovery in 2021 after taking heavy losses in 2020 following the outbreak of COVID-19. Companies continued to market sunscreen as another essential step in daily skin care routines, with claims such as preventing age spots and fine lines becoming more prevalent.
Sun care manufacturers continued to invest in innovation in 2021 as they looked to offer increasingly lightweight, invisible, and high-performance formulas to protect the skin from solar radiation. For example, Megalabs Colombia SAS launched its innovative "DNA Defence” technology under its Umbrella brand.
New product development continues to blur lines between the different beauty and personal care categories. For example, the distinctions between skin care and sun care are becoming fewer, with sun care moving towards a beauty-orientated positioning while skin care increasingly emphasises skin health.
Sales of sun care will likely see a full recovery by early 2022 as consumers pursue increasingly active lives outside the home. Sales are also expected to be driven by growing demand for multifunctional products over the forecast period, such as anti-wrinkle and anti-pollution properties.
Continuing the trend seen during the review period, sun care is likely to face mounting competition from other beauty and personal care products. Brands will likely continue to develop colour cosmetics and skin care products with added SPF properties which could put a dampener on the growth of adult sun care.
Self-tanning products are expected to see healthy growth over the forecast period, albeit with growth coming from a low base, with sales benefiting from consumers leading more active lives outside the home. Nonetheless, there is little call for self-tanning products in Colombia and there is not expected to be any significant change in this situation with the category remaining somewhat of a niche.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!