While premium sun protection outperformed mass sun protection during the review period, the performance gap between the two is set to narrow during the forecast period. In particular if inflation continues to be high, consumers will be forced to trade down.
The forecast period is likely to see continued blurring of the distinctions between skin care and sun care product areas, as sun care moves towards a beauty-orientated positioning. Convenience and value for money will be major drivers for hybrid sun care products.
Most sun protection products come in cream formats. However, sun care formats will expand over the forecast period, including offering sticks and sprays.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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