Executive Summary

Jun 2019
PROSPECTS
Notable premiumisation trends in sun care continue

Sun care remained a very dynamic category in 2018, especially in value sales terms. The notable premiumisation trends among the active urban population supported the expansion of added-value brands, including premium pharma brands, customised products for the face and lips, and ranges for infants.

Healthy growth in travel and tourism in Bulgaria will foster demand for sun care in all four seasons

The sustainable growth of the travel and tourism industry in Bulgaria continued to drive sales of sun care products in 2018. The extended tourism season and growing awareness about prevention and protection throughout the year fostered greater consumer interest in the category.

Baby and child-specific sun care boosted by higher health- and prevention-awareness among parents in Bulgaria

Health and wellness trends among urban consumers in Bulgaria further intensified in 2018. Awareness among parents about the need to use sun protection and aftersun products for their babies and children increased as a result.

COMPETITIVE LANDSCAPE
Premium pharma brands achieve accelerated growth

The vast popularity of internet retailing and large chained health and beauty specialist retailers such as drugstores/parapharmacies has increased the visibility of more premium brands such as La Roche-Posay, Avene, Vichy, Lierac, Bioderma, Uriage and A-derma. These premium pharma brands have further benefited from frequent promotion, including gift packs as part of loyalty programmes, and special retailer discounts.

Avon Bulgaria performs excellently in self-tanning

In 2018, Avon Bulgaria’s Avon Sun experienced dynamic growth in self-tanning, driven by innovative products with multiple benefits. Avon Sun Magic Tan lotion for body and face is positioned as hydrating, nourishing the skin and providing a spotless bronze sun tan in all seasons, both indoor and outdoor.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sun Care in Bulgaria

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Bulgaria?
  • What are the major brands in Bulgaria?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Notable premiumisation trends in sun care continue
Healthy growth in travel and tourism in Bulgaria will foster demand for sun care in all four seasons
Baby and child-specific sun care boosted by higher health- and prevention-awareness among parents in Bulgaria

COMPETITIVE LANDSCAPE

Premium pharma brands achieve accelerated growth
Avon Bulgaria performs excellently in self-tanning

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Growing consumer spending in beauty and personal care fostered by innovation and new launches
Pharma cosmetics grow in popularity
International players achieve great results in 2018
Retailers expanding private label presence in beauty and personal care
Alternative niche brands gaining in significance thanks to internet retailing

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources