Having declined at a double-digit rate during 2020, retail constant value sales (2021 prices) of sun care rebounded modestly in 2021. During 2020, the spring lockdown and a reduction in international tourism (both inbound and outbound) had a significant negative effect on demand for sun care.
As they have done throughout the review period, retail constant value sales of self-tanning continued to decline in 2021. This is because more consumers are demonstrating a preference for naturalness in their look, with deeply tanned skin going out of style.
Consumers' mistrust regarding the composition of sun care products is putting pressure on players to review their formulas, remove unnecessary or potentially harmful chemicals and shorten ingredient lists. The naturalness trend is influencing a transformation in the category, with major players and newcomers increasingly paying attention to the sustainability of their products.
Increasingly hot summers are likely in the forecast period due to global warming. This will lead to increased retail constant value sales of sun care, as consumers spend more time outside during hot weather and take care to protect their skin.
As in other beauty and personal care categories, one of the main challenges for players in sun care during the forecast period will be minimising the impact of sun care products on the environment, both in terms of formulas and packaging. Consumers are increasingly keen to use products that are more natural, responsibly sourced, and kind to the environment.
More transparent, more respectful of the skin and the ocean, a new generation UV filters, such as mineral filters and organic filters, have begun to convince consumers of their dual advantage of efficiency and safety. This trend is likely to accelerate during the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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