Competitive Landscape
Leading Manufacturers Defend Market Share Amid Gradual Fragmentation
The sun care category in Finland exhibits moderate concentration, with the top two manufacturers, L'Oréal Finland Oy and Beiersdorf Oy, holding substantial shares of 24% and 20% respectively in 2025. However, from 2020 to 2025 there was a slight decline in their shares, indicating a gradual fragmentation in the market.
Emerging Multifunctional Products and Niche Brands Reshape Competitive Dynamics
The evolving sun care landscape in Finland is marked by the rise of emerging companies leveraging strong marketing, niche offerings and product innovation to capture consumer interest. New brands such as Beauty of Joseon, Rituals, and Smuuti Skin are gaining share by introducing products that blend sun protection with skin care and aesthetic benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Finland - Category analysis
Key Data Insights
Younger Consumers Drive Steady Growth Amid Stable Economic Conditions
Younger Consumers Drive Steady Growth Amid Stable Economic Conditions
Adult Sun Care Dominates Sales with Quality and Targeted Innovation
Brands Expand Sun Care with Skin Benefits to Capture Younger Consumers’ Interest
Consumers Prioritise Safe and Effective Products, Driving Growth
Adult Sun Care Maintains Leadership While Baby Segment Grows Steadily
Brands Innovate with Multifunctional Products to Capture Younger Consumers
Leading Manufacturers Defend Market Share Amid Gradual Fragmentation
Emerging Multifunctional Products and Niche Brands Reshape Competitive Dynamics
Grocery Retailers Lead Distribution as E-Commerce Rapidly Gains Ground
Brands Leverage Variety and Competitive Pricing to Sustain Growth in Offline Channels
Beauty and Personal Care in Finland - Industry Overview
Steady Value Growth Driven by Evolving Consumer Preferences and Economic Context
Key Data Insights
Steady Value Growth Driven by Evolving Consumer Preferences and Economic Context
Skin Care Leads Value with Sun Care and Fragrances Showing Dynamic Growth
Brands Embracing Longevity and Lifestyle Drive Engagement with Younger Consumers
Finnish Consumers’ Shift to Natural, Lifestyle-Oriented Products Drives Growth
Skin Care Remains Largest with Fragrances Fastest Growing
Local and Nordic Brands Capitalise on Premium Growth Amid Intensifying Competition
Leading Companies Defend Shares Amid Growing Small Brand Presence
Private Label Growth and Niche Brands Drive Innovation and Competition
Grocery Retailers Leads Sales as Online Channels Accelerate Growth
Retail E-Commerce Growth Driven by Convenience and Specialist Online Chains
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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