Sun Care in the US

PRE-COVID-19 PERFORMANCE

Rising demand for sun care ingredient innovations

Following the lead of Hawaii, nations and states such as Palua, Bonaire, the US Virgin Islands and others have pushed for legislation that would aim to reduce the use of sunscreen containing allegedly harmful ingredients for coral reefs. The ingredients in question include oxybenzone, octinoxate and others that primarily act as chemical blockers against UVA and UVB rays.

Self-tanning sees growth as mass options become available

Coinciding with increased awareness of the potential harm of over-exposure to the sun, self-tanning experienced strong growth in 2019. As many consumers continue to demand better sun protection products, some are opting to obtain their tan from self-tanners.

Johnson & Johnson’s Neutrogena continues to lead; SC Johnson acquires Sun Bum and Coola

Neutrogena maintained its strong leadership in sun protection in 2019, despite increasing competition. Across its sun care products, Neutrogena offers a multitude of products to fit different consumer needs, including a wide range of SPF levels, different formats, as well as face- and body-specific options.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 3% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Demand for sun protection and aftersun will see the biggest declines in sun care in 2020, with COVID-19 seeing people staying indoors a lot more than usual as well as having major restrictions placed on travel. While sun protection and aftersun will be heavily impacted by consumers spending less time in the sun, self-tanning will see the best performance, as it will offer people spending a lot of time indoors a good way of developing a tan.

Recovery and opportunities

After its decline in 2020, sun care is expected to rebound in 2021, returning to positive growth for the rest of the forecast period. As consumers begin to spend more time away from the home again, with their awareness of the need for sun care for healthy skin, they will be using more sun care products.

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