Efforts to slow the spread of COVID-19 drastically limited opportunities to travel, as many popular vacation destinations outside the US placed restrictions or prerequisites on travellers coming into the country. With non-essential travel also discouraged by the Centers for Disease Control and Prevention (CDC), many consumers postponed vacation plans until restrictions are lifted or following vaccination rollout.
While sun protection experienced decline, self-tanners saw growth in 2020 due to consumers wanting to achieve and maintain a tanned look despite limited travel opportunities. With tanned skin being a socially desirable look within American culture, consumers took it upon themselves to research and experiment with self-tanners in a year where a natural tan was difficult to achieve.
With many Americans working from home and engaging in online learning, subsequent increased screen time has brought up concerns over the impact of blue light (or high energy visible light) on the skin. While the consequences of blue light on eyesight have long been known and remediated through blue light glasses, its impact on the skin has generally been unknown to the greater public.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sun Care research and analysis database.
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