As sun protection is becoming a more holistic practice, along with skin care and colour cosmetics, multifunctional products are increasingly relevant in these categories. The perception of sun care as part of daily self-care rituals, even indoors, is expected to drive the category’s growth over the forecast period, not only in terms of volume consumption, but also in terms of specific value.
Sunscreen has three categories of UV filters: inorganic, organic and plant compounds. Inorganic UV filters, which are also classified as physical filters, have a tendency to be opaque and appear white on the skin, making them cosmetically less acceptable as sunscreens.
The safety of sun protection products is set to undergo further scrutiny over the forecast period, as wellness will remain top-of-mind in a post-pandemic world. In December 2021, concerns were raised when online laboratory Valisure released a report finding that several popular sun protection products, from brands such as Neutrogena and Coppertone, were contaminated with benzene in the manufacturing process.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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