After a steep decline in the previous year due to pandemic-related restrictions on travel, retail value sales of sun care recovered in 2021 when consumers were able to travel again in the second half of the year. Canadians began to travel internationally by air as rules around air travel were introduced by countries, while airline and provincial governments supported “travel local” initiatives such as the TRIP (Tourism Incentive Rebate Programme) summer travel rebate program in the Province of Manitoba which provided rebates on qualifying accommodations for Manitoba residents who travelled locally in the summer.
Several brands were impacted by recalls over benzene levels in products. Benzene is classified as a carcinogen.
L'Oréal Canada Inc remained the leader in value terms in 2021 although it continued to lose value share to Beiersdorf Canada Inc, private label, and others. The company’s portfolio consists of sun care brands, Ombrelle, Lancôme Sôleil, La Roche-Posay and Biotherm, The Ombrelle brand is supported by its broad distribution channels and offers a full range of sun protection products.
Sun care is expected to demonstrate a robust performance over the forecast period as pandemic-related restrictions are lifted in 2022 and domestic and international travel recovers more fully. In addition, Canadians partaking in outdoor activities again, such as organised outdoor sports, will also help sustain sales in the product area.
Sunscreen remains under pressure from skin care and cosmetics products incorporating SPF protection, reducing the need for sunscreen. This trend will hamper growth in sun care over the forecast.
Sunscreens from dermocosmetics brands are expecting to gain in popularity over the forecast period. Canadian consumers are increasingly looking for clean and safe formulations for skin health and showing preferences for efficacy and clinically proven results.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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