Sun Care in Canada

PROSPECTS

Sales are driven by rising consumer awareness of the dangers of sun exposure

Sun care is expected to see a current value increase over the forecast period. Sun protection is the dominant category, with sales driven by consumers’ active summer lifestyles.

Skin care and colour cosmetics with sun care properties pose a challenge

Despite rising awareness of the risks of sun exposure and product innovations such convenient spray formats, value growth in sun care was sluggish over the review period. One contributory factor was the introduction of skin care products and colour cosmetics with sun protection properties.

Self-tanning is poised for healthy growth

More consumers becoming aware that excessive sun exposure also causes skin to age prematurely. In an effort to reduce sun exposure, yet achieve a healthy-looking tanned complexion, consumers are turning to self-tanning products.

COMPETITIVE LANDSCAPE

L'Oréal Canada takes the lead in sun care

L'Oréal Canada’s portfolio of sun care brands, including Ombrelle, Lancôme Sôleil, La Roche-Posay and Biotherm, combined to seize first place in value terms in 2018. The Ombrelle brand provided momentum in 2018; this brand is supported by its broad distribution channels and offers a full range of sun protection products.

Schering-Plough Healthcare Products Canada falls to second

Schering-Plough Healthcare Products fell to second place in sun care in value terms in 2018, but maintained a high share thanks its leading Coppertone brand, which also offers a full range of sun protection products for both adults and children. Coppertone enjoys wide product distribution and is well-known amongst consumers.

New product launches

New product launches are increasingly addressing consumers’ pain points in sun protection products, such as convenience, efficacy and sensitivity to scents. Many new product launches feature minimal fragrances and easy application formats.

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