Competitive Landscape
L'oréal and Beiersdorf Reinforce Their Lead through Broad Distribution and Innovation
The sun care market in Canada remained moderately concentrated in 2025. L'Oréal Canada Inc leads with a 24% share, with its portfolio spaning mass and premium positioning.
Stable Leadership Presents Growth Avenues Amid Evolving Consumer Preferences
L'Oréal and Beiersdorf sustain their leading positions by aligning with consumer demand for multifunctional and science-based sun care. La Roche-Posay capitalises on the clean beauty and longevity trends through dermatologically tested formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Canada - Category analysis
Key Data Insights
Sun Care Summary
Canadian Consumers Embrace Multifunctional Sun Care with Premium Growth
Adult Sun Care Leads Volume While Self-Tanning Gains Momentum
Lifestyle-Driven Beauty, Inclusivity and Longevity Influence the Market
Canadian Consumers Drive Steady Value Growth in Sun Care
Adult Sun Protection Maintains Leadership While Child Suncare Grows Slowly
Brands Capitalise on Multifunctionality and the Clean Beauty Movement
L'oréal and Beiersdorf Reinforce Their Lead through Broad Distribution and Innovation
Stable Leadership Presents Growth Avenues Amid Evolving Consumer Preferences
Pharmacies and E-Commerce Lead Adult Sun Care Retail Distribution
Omnichannel Strategies Direct Channel Growth
E-Commerce Expands as Consumers Seek Convenience and Personalised Options
Beauty and Personal Care in Canada - Industry Overview
2025 Developments
Key Data Insights
Clean and Lifestyle Driven Choices Shape Beauty Demand
Premium and Mass Balance as Consumers Prioritise Value and Quality
Dove's Intensive Repair Collection Exemplifies Longevity Trend Impact
Mass Scale and Fragrance Momentum Lead Beauty and Personal Care Growth
Amazon and Sephora Lead Omnichannel Shift in Beauty and Personal Care
Clean Beauty and Mindful Spending Redefine Consumer Preferences and Product Innovation
L’Oréal and Procter & Gamble Hold Leadership through Broad Portfolios and Strategic Positioning
Kenvue Deal Unlikely to Disrupt Beauty and Personal Care Dynamics
Mass Brands Differentiate through Affordability and Science-Led Claims
Pharmacies and E-Commerce Lead Retail Sales as Consumer Preferences Evolve
Continued Growth of Retail E-Commerce Directs Distribution and Consumer Engagement
Subscription Models and Direct-To-Consumer Brands Gain Momentum in Online Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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