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Sun Care in
Costa Rica

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Additional sun protection and segmentation efforts continue to shape demand in 2018

As major global manufacturers and local distributors looked to expand the sales potential of their main value proposals, their investment in development of new sun protection products remained relatively low in 2018. Instead, there was further proliferation of more specialised dermocosmetics brands, such as Umbrella, which focused on supporting higher-end niche consumers by addressing their complementary concerns in relation to facial skin and sun care expectations.

Mass players maintain focus on sun protection

Given the traditional preference for high protection factors, which are what drive sales in this category along with affordability and availability, major mass-orientated players remain focused on promoting products with SPFs of 50 and above. This focus is often is often combined with additional performance claims, such as extended protection, water resistance and sports-positioning claims.

Additional segmentation and use of natural ingredients to become increasingly relevant

Given the strong inertia seen in the offer of more specialised value proposals and the good development opportunities for natural-based formulations across most associated skin care categories in Costa Rica, this trend is expected to gain momentum and become reinforced by sun care value proposals over the forecast period. In this context, a growing base of young millennials is expected to increase the relevance of such types of functional developments targeted to middle- and high-income consumers.

COMPETITIVE LANDSCAPE
Traditional international brands continue to lead sun care sales

Traditional domestic distributors and international players including Cefa Corporación (Hawaiian Tropic and Banana Boat) and BDF Costa Rica (Nivea and Eucerin) remained ahead in sun care sales in Costa Rica during 2017-2018. Their top-of-mind value proposals kept benefiting from having renowned quality recognition, which leverage on having an historic use tradition amongst most middle- and high-end consumers in the country, being capable of reaching vast levels of availability, segmentation and relatively affordable unit prices.

More specialised products expected to consolidate by 2023

As major local and international players continue to look for additional development opportunities over the 2018-2023 forecast period, demand for more specialised sun care products is anticipated to gain further momentum amongst middle- and upper-income local buyers. In this context, the relation with dermocosmetics and natural- based dermatological proposals, such as botanical extracts breakthroughs, should gain additional relevance, based on multiple types of performance and skin care claims.

Penetration set to increase as larger global retailers and smaller local laboratories expand their distribution to reach lower-income population segments

Finally, we can also expect lower-priced options and generic brands to gain momentum, as larger global retailers such as Walmart and smaller local laboratories take advantage of their distribution know-how. This scenario will help to expand the sales’ opportunities across a broader base of traditional grocery retailers and drugstores/pharmacies, as well as through modern grocery retailers, in the case of Walmart.

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Sun Care in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Costa Rica?
  • What are the major brands in Costa Rica?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Additional sun protection and segmentation efforts continue to shape demand in 2018
Mass players maintain focus on sun protection
Additional segmentation and use of natural ingredients to become increasingly relevant

COMPETITIVE LANDSCAPE

Traditional international brands continue to lead sun care sales
More specialised products expected to consolidate by 2023
Penetration set to increase as larger global retailers and smaller local laboratories expand their distribution to reach lower-income population segments

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty pushes discounts and promotional activity even further in 2018
More affordable added-value alternatives continue to gain traction
Traditional international players defend their competitive advantages in 2018
New product development focusses on natural and functional ingredients
New health and wellness lifestyles anticipated to continue influencing beauty and personal care performance over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources