Most consumers do not apply sun protection daily and use it more for beach outings or when they are outside for longer periods of time. However, this is changing slowly, particularly among middle- and higher-income consumers, who are increasingly recognising the importance of sun protection for both health and anti-ageing reasons.
Domestic distributor Cefa Corporación lost two leading brands from Edgewell Personal Care Brands recently. Feduro Costa is now distributing leading brand Hawaiian Tropic and Mercorica is handling distribution for the second most popular brand, Banana Boat.
Higher income consumers that are wary of sun damage are opting for newer brands as pharmacies promote brands such as La Roche Posay, Bioderma, Vichy, and Eucerin. Cover-up products in colour cosmetics that also offer sun protection are also growing in popularity and contribute to a reduced need for facial-specific sun care.
A return to normal social activity and the return of foreign tourists will have a positive impact on sun care sales. In addition, Costa Ricans are slowly becoming more conscious of the harmful effects of the sun and are starting to regard sun care as an essential product on the lines of deodorant or toothpaste.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
There is little variety within existing brands and most sun protection products come in cream formats. However, sun care formats will expand over the forecast period, including offering sticks and sprays.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!