Sun Care in Costa Rica

PRE-COVID-19 PERFORMANCE

High sun protection and affordability remain important

Sun care maintained strong current value growth in 2019, with slower retail volume growth also maintained in all categories. Sun protection and baby and child-specific sun care saw the strongest growth, as protecting the skin from the sun is increasingly considered to be important.

Low innovation in sun care, although dermocosmetic brands beginning to emerge

Low levels of innovation have led to the promotion of higher sun protection factors and skin care claims, which characterised the sun care offer in Costa Rica during 2019, with traditional sun protection lotions targeting a broad base of middle- and higher-income buyers across the country. Top-of-mind brand awareness, availability and pricing continued to set the pace for demand.

Global manufacturers dominate sun care, but greater fragmentation expected

Large domestic distributor Cefa Corporación continued to dominate sun care in 2019, with its Hawaiian Tropic and Banana Boat brands from Edgewell Personal Care Brands. Multinational player BDF Costa Rica remained a distant second with Nivea.

2020 AND BEYOND

COVID-19 impact

Sun care is now expected to see a 6% decline in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is lower than the 2% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Current value and retail volume declines are expected across sun care in 2020, apart from in baby and child-specific sun care. Although some consumers are concerned about their finances as a result of COVID-19 and are cutting their spending on sun care products for themselves, they are still keen to ensure the wellbeing of their children.

Recovery and opportunities

In 2021, sun care is expected to see a rebound from the decline forecast for 2020, with current value growth across all categories, and retail volume growth in all categories except self-tanning, which has historically seen the worst performance. However, the 2021 growth rates are expected to be slightly lower than those seen at the end of the review period, as COVID-19 is expected to have a continued although lesser impact on travel in this year.

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