Sun protection dominates sun care sales in Australia due to consumers’ active lifestyles, with many people enjoying outdoor activities. Most consumers are aware of the harmful impact of sun exposure and therefore take proactive measures such as wearing sunscreen and protective clothing.
Recommendations to increase the use of sunscreen will support the growth of sun care in Australia over the forecast period. The bodies responsible for sun safety advice recommend that people apply sun protection daily as part of a regular morning routine when the maximum UV level is forecast to be three or higher, so that skin is protected even during incidental sun exposure from everyday activities such as walking to the bus stop.
Growing concerns about the environmental impact of sunscreen may affect the growth of sun care in the forecast period. There are mixed opinions over whether the ingredients of sun protection products cause the bleaching of coral reefs and harm to aquatic life, mainly because there have been few studies carried out under real world conditions and therefore there is insufficient evidence.
Edgewell Personal Care Australia Pty Ltd remained the leading player in sun care in 2018. This can be attributed to its strong positions in aftersun, sun protection and baby and child-specific sun care.
La Roche-Posay was appointed by Tennis Australia as the official sunscreen partner of the Australian Open 2019. As January in Melbourne presents a very high risk of harm from unprotected sun exposure, spectators at the Open were advised to apply a broad-spectrum SPF50+ sunscreen every two hours, as well as wearing hats and UV-blocking sunglasses, even if it was cloudy.
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This industry report originates from Passport, our Beauty and Personal Care market research database.