Executive Summary

Jun 2019
PROSPECTS
Demand for sunscreens with additional benefits increases

Sun protection dominates sun care sales in Australia due to consumers’ active lifestyles, with many people enjoying outdoor activities. Most consumers are aware of the harmful impact of sun exposure and therefore take proactive measures such as wearing sunscreen and protective clothing.

Health bodies push to increase the use of sunscreen on a regular basis

Recommendations to increase the use of sunscreen will support the growth of sun care in Australia over the forecast period. The bodies responsible for sun safety advice recommend that people apply sun protection daily as part of a regular morning routine when the maximum UV level is forecast to be three or higher, so that skin is protected even during incidental sun exposure from everyday activities such as walking to the bus stop.

Environmental concerns about use of sunscreen may impact sun care

Growing concerns about the environmental impact of sunscreen may affect the growth of sun care in the forecast period. There are mixed opinions over whether the ingredients of sun protection products cause the bleaching of coral reefs and harm to aquatic life, mainly because there have been few studies carried out under real world conditions and therefore there is insufficient evidence.

COMPETITIVE LANDSCAPE
Edgewell Personal Care Australia continues to lead sun care sales despite reputational issues

Edgewell Personal Care Australia Pty Ltd remained the leading player in sun care in 2018. This can be attributed to its strong positions in aftersun, sun protection and baby and child-specific sun care.

Local partnership supports brand awareness for La Roche-Posay

La Roche-Posay was appointed by Tennis Australia as the official sunscreen partner of the Australian Open 2019. As January in Melbourne presents a very high risk of harm from unprotected sun exposure, spectators at the Open were advised to apply a broad-spectrum SPF50+ sunscreen every two hours, as well as wearing hats and UV-blocking sunglasses, even if it was cloudy.

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Sun Care in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Australia?
  • What are the major brands in Australia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Australia - Category analysis

HEADLINES

PROSPECTS

Demand for sunscreens with additional benefits increases
Health bodies push to increase the use of sunscreen on a regular basis
Environmental concerns about use of sunscreen may impact sun care

COMPETITIVE LANDSCAPE

Edgewell Personal Care Australia continues to lead sun care sales despite reputational issues
Local partnership supports brand awareness for La Roche-Posay

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2018
Experiential beauty and personal care retail is a key trend
Australian beauty and personal care is attractive to international industry players
A-beauty and health-aligned products support growth
Beauty and personal care is expected to see moderate growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources