In 2020 and 2021, sun care continued to benefit from Australia’s strong sun protection message, with consumers cautious about the effects of staying out in the sun, and taking a proactive approach to looking after their skin. The bodies responsible for sun safety advice now recommend the use of sun protection products as part of the regular morning routine when the maximum UV level is forecast to be three or higher, to limit incidental sun exposure.
Self-tanning also supported the growth of sun care in Australia in the past five years. The ban on solariums after 2016 was a key driver of growth for self-tanning products, with consumers seeking healthier ways to achieve a tanned look.
There are growing concerns over chemical-based ingredients in sun care products, and therefore a search for products that use more natural and clean ingredients. In 2021, a number of sun protection sprays in Australia were found to contain elevated levels of the carcinogen benzene, and as a result manufacturers voluntarily recalled these products.
The blurring of beauty and personal care categories is anticipated to continue in the next five years, with sun care products increasingly overlapping with facial care products within skin care, and facial make-up within colour cosmetics. As sun care continues to move towards a beauty-orientated positioning and skin care increasingly emphasises skin health, it is anticipated that more innovations will be seen around formulae that support health and appearance.
Baby and child-specific sun care continues to be challenged by limited loyalty, as parents tend to move away from this segment towards adult products at an early stage. Thus, key opportunities remain in creating strategies that establish loyalty amongst parents.
Despite broad communication and education campaigns, many Australians are still not applying sun protection products correctly. Continued education and innovation will be crucial to address this issue in the forecast period, with products and formulae that encourage and facilitate optimal application to prevent sun damage.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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