Having plunged by almost a fifth during 2020, retail constant value sales (2021 prices) of sun care recovered only partially in 2021. While Spaniards were locked down for six weeks between mid-March and early May during 2020, most of them holidayed as normal during the summer months.
Spanish households with children are the biggest consumer group for sun care products, according to industry sources, and they are increasingly concerned about skin damage from sun exposure, especially with regard to their children. As a result, companies focus on launching products and formats that are targeted at families, including easy-to-apply spray formats, trigger closures and sand-repellent formulations.
Local player ISDIN SA continued to lead in sun care during 2021, just ahead of L'Oréal España SA. ISDIN focuses much of its marketing efforts on chemists/pharmacies, which is its principal distribution channel.
There will be moderate growth in retail constant value sales of sun care during the forecast period, but they will not recover to their pre-pandemic level until 2024. The main driver of this recovery will be a rebound in inbound international tourism, but this will be gradual.
While premium sun protection outperformed mass sun protection during the review period (although the latter still accounted for the bulk of retail value sales), the performance gap between the two is set to narrow during the forecast period. Mounting inflationary pressure will play a role in this by making local consumers more price sensitive.
Consumers, particularly younger ones, will increasingly look for ingredients that are safe for the marine environment in sun care products during the forecast period, while sustainable packaging will also become more of a priority. A number of players, such as Nivea, have already switched to sustainable materials in their packaging and changed the formulation of their products in order to be more ocean-friendly.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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