Sun Care in Spain

PROSPECTS

Climate change is set to affect sales

According to the European Agency for the Environment, along with other southern European countries Spain is set to suffer the most from the consequences of climate change in the coming years. Spain is set to see longer and hotter summers and milder winters.

Tourists expected to push up sales

Along with the higher temperatures, the record number of tourists arriving in the country is supporting sales. The latest data published by the Spanish National Institute of Statistics in 2017 shows that around 80 million tourists are set to visit Spain, taking the place that the US used to have in the global ranking of most visited places in the world.

Competition from other categories

Over the review period, awareness about the importance of using sun care products increased amongst Spanish consumers. However, this awareness did not necessarily translate into a dramatic increase in the consumption of sun care products.

COMPETITIVE LANDSCAPE

One clear leader

Sun care in Spain was led by L’Oréal España in value terms in 2017. The company is mainly active under the brand Garnier Ambre Solaire.

Premium vs mass

Consolidating the trend seen over the review period, mass ranges continue to dominate sun care. Although with economic recovery a growing number of Spaniards switched from mass ranges to premium, especially pharma ranges, in 2017 it was again mass products which recorded the best performance.

Convenience is set to shape sales

As over the review period, sun protection is set to concentrate the bulk of sun care products in Spain over the coming years. Sales, however, will need the push of innovation in order to continue growing, with convenience a key source of innovation.

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