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Sun care continued to experience steady current value growth in Spain in 2019. Sun care continued to suffer from the high seasonality of its products with sales concentrated over the summer months.
In 2019, two key consumer targets continued to drive sales of sun care in Spain: families and tourists. Spanish households with children are the biggest consumer group for sun care products, according to industry sources, and are increasingly concerned about skin damage from sun exposure, especially in their children.
In 2019, local player ISDIN SA took the leading position from the long-time leading player, L'Oréal España SA, although their value shares remained neck and neck. This was the result of the stronger performance by ISDIN, due to its strong innovation strategy, promotion and incentives granted to pharmacies.
Sales of sun care are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of sun care are expected to witness decline in value sales at constant 2019 prices in 2020 due to the pandemic. Baby and child-specific sun care is expected to prove the most resilient, due to parents continuing to prioritise sun protection for their children’s skin considering it essential when they are outdoors.
All main categories of sun care, except baby and child-specific sun care, are expected to witness decline in value sales at constant 2019 prices in the forecast period as a whole, as normalisation is likely to take some time following the fall in demand as a result of the COVID-19 pandemic. Sun care overall is not expected to return to positive growth until 2023.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Spain market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.