Sun Care in Spain

PRE-COVID-19 PERFORMANCE

Seasonality and climate change shape sales

Sun care continued to experience steady current value growth in Spain in 2019. Sun care continued to suffer from the high seasonality of its products with sales concentrated over the summer months.

Families and tourism determine the growth of sun care

In 2019, two key consumer targets continued to drive sales of sun care in Spain: families and tourists. Spanish households with children are the biggest consumer group for sun care products, according to industry sources, and are increasingly concerned about skin damage from sun exposure, especially in their children.

Stiff competition continues at the top

In 2019, local player ISDIN SA took the leading position from the long-time leading player, L'Oréal España SA, although their value shares remained neck and neck. This was the result of the stronger performance by ISDIN, due to its strong innovation strategy, promotion and incentives granted to pharmacies.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All areas of sun care are expected to witness decline in value sales at constant 2019 prices in 2020 due to the pandemic. Baby and child-specific sun care is expected to prove the most resilient, due to parents continuing to prioritise sun protection for their children’s skin considering it essential when they are outdoors.

Recovery and opportunities

All main categories of sun care, except baby and child-specific sun care, are expected to witness decline in value sales at constant 2019 prices in the forecast period as a whole, as normalisation is likely to take some time following the fall in demand as a result of the COVID-19 pandemic. Sun care overall is not expected to return to positive growth until 2023.

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