With increasing awareness of the impact of overexposure to sun on skin health and ageing, growing numbers of Chinese consumers are expanding their usage of sun care products beyond the height of summer or when they go to the seaside on holiday. Sun care is increasingly becoming a year-round essential item for daily use in many consumers’ skin care regimens.
Sun protection continued to dominate sales of sun care products in China in 2018. In China, it is commonly accepted that aftersun is for use only when sun protection products have failed to provide sufficient protection and the skin requires further care after overexposure to sunshine.
Product innovation backed by technological and scientific developments are proving key in driving sun care demand upmarket. In 2018, Shiseido China Co Ltd introduced Anessa Perfect UV sunscreen skin care milk, which upgraded its “water-wet film” technology, adding new plate powder and anti-friction technology.
The Chinese sun care category is dominated by international brands, with the seven multinationals amongst the top 10 players jointly accounting for more than half of total value sales in 2018. However, domestic brands continue to strengthen their capabilities, as local players strive to target rising demand for sun care products in China.
Thanks in part to early market entry, major multinational brands such as L'Oréal Paris, Nivea Sun, Sunplay, Shiseido, Anessa, Bioré and Aupres have accumulated considerable recognition and trust amongst Chinese consumers. L'Oréal retained the lead in sun care in 2018, with its strong position supported by extensive distribution across its strong brand portfolio, which includes Kiehl's, L’Oréal Paris, La Roche-Posay and Yue-sai.
In 2018, Guangzhou Uniasia Cosmetics Science Technology Co Ltd released its new upgraded sunscreen series under its well-known Meifubao brand. The new line has been subdivided into outdoor sun shield, urban UV umbrella, office God and other products to meet the particular needs of consumers in different scenarios.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.