Executive Summary

Jun 2019
PROSPECTS
Increasing frequency of usage drives up sun care demand

With increasing awareness of the impact of overexposure to sun on skin health and ageing, growing numbers of Chinese consumers are expanding their usage of sun care products beyond the height of summer or when they go to the seaside on holiday. Sun care is increasingly becoming a year-round essential item for daily use in many consumers’ skin care regimens.

Sun protection dominates sun care

Sun protection continued to dominate sales of sun care products in China in 2018. In China, it is commonly accepted that aftersun is for use only when sun protection products have failed to provide sufficient protection and the skin requires further care after overexposure to sunshine.

Hi-tech innovation on the rise

Product innovation backed by technological and scientific developments are proving key in driving sun care demand upmarket. In 2018, Shiseido China Co Ltd introduced Anessa Perfect UV sunscreen skin care milk, which upgraded its “water-wet film” technology, adding new plate powder and anti-friction technology.

COMPETITIVE LANDSCAPE
International brands dominant, but domestic players strive to be more competitive

The Chinese sun care category is dominated by international brands, with the seven multinationals amongst the top 10 players jointly accounting for more than half of total value sales in 2018. However, domestic brands continue to strengthen their capabilities, as local players strive to target rising demand for sun care products in China.

L’Oréal retains the lead

Thanks in part to early market entry, major multinational brands such as L'Oréal Paris, Nivea Sun, Sunplay, Shiseido, Anessa, Bioré and Aupres have accumulated considerable recognition and trust amongst Chinese consumers. L'Oréal retained the lead in sun care in 2018, with its strong position supported by extensive distribution across its strong brand portfolio, which includes Kiehl's, L’Oréal Paris, La Roche-Posay and Yue-sai.

Meifubao targets young females

In 2018, Guangzhou Uniasia Cosmetics Science Technology Co Ltd released its new upgraded sunscreen series under its well-known Meifubao brand. The new line has been subdivided into outdoor sun shield, urban UV umbrella, office God and other products to meet the particular needs of consumers in different scenarios.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in China?
  • What are the major brands in China?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in China - Category analysis

HEADLINES

PROSPECTS

Increasing frequency of usage drives up sun care demand
Sun protection dominates sun care
Hi-tech innovation on the rise

COMPETITIVE LANDSCAPE

International brands dominant, but domestic players strive to be more competitive
L’Oréal retains the lead
Meifubao targets young females

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Positive performance supported by a range of factors
New hi-tech retailing enhances emphasis on experience
Competition intensifying in beauty and personal care
Technology breakthroughs contribute to improved efficacy of upgraded products
Significant growth is anticipated over the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources