Sun Care in Brazil

PROSPECTS

Face protection remains one of the key growth drivers in Brazil

Concerns over sun exposure in the country stem from the fact that Brazilians like to obtain a suntan and also by the fact that the beach is a common holiday destination for many local habitants. Moreover, effects related to overexposure to the sun are immediate, such as redness, irritation and dryness.

Premium brands increase participation in sun protection

Mass brands continued to represent the largest proportion of sun protection sales in 2017. Despite the economic slowdown, premium brands were able to consistently register positive growth rates towards the end of the review period, while mass brands slowly lost share.

COMPETITIVE LANDSCAPE

Premium pharma brands introduce larger formats, competing directly with mass brands

La Roche-Posay and Vichy are among the premium pharma brands owned by L’Oréal Groupe that have been consistently gaining share, especially with products focused on face protection. However, the company has increased its attention to general body sun protection, with the launch of larger packaging types to compete directly with mainstream players such as Johnson & Johnson.

Johnson & Johnson increases investments in Neutrogena

Johnson & Johnson continued to lead sun care with one of the most iconic brands, Sundown. As an already well-established brand, there are few opportunities to increase its participation through Sundown.

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