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Country Report

Sun Care in

Sun Care in Brazil

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Longer than expected social isolation measures determine decline in sun care

When the COVID-19 pandemic hit the Brazilian market in March 2020, many consumers (and manufacturers) would have bet restrictions would only last for a couple of weeks. However, Brazil has witnessed one of the worst pandemic scenarios since its start, right after Carnival.

Sanitary barriers in coastal cities and national parks hamper growth

Even though the perception of the importance of using sun care products throughout the year, and even indoors, evolved over recent years, for a majority of Brazilians these products are still synonymous with time spent outdoors, at the beach, in parks or at swimming pools. Despite the plans to reopen public spaces by the beginning of the summer in Brazil in 2020, many coastal cities decided to implement sanitary barriers – preventing the arrival of tourists from outside the area.

Self-tanning is the only category to see growth in 2020

Being tanned is a part of a beauty standard perceived by many Brazilians – therefore, in 2020 they felt the need to invest in products which claimed to offer this benefit without the need to be exposed to public places such as beaches, for example. For this reason, self-tanning was the only category which managed to show growth in current value terms in 2020, with a double-digit increase.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Brazil?
What are the major brands in Brazil?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Longer than expected social isolation measures determine decline in sun care

Sanitary barriers in coastal cities and national parks hamper growth

Self-tanning is the only category to see growth in 2020

RECOVERY AND OPPORTUNITIES

Rebound effect should benefit sun care sales in Brazil

Sun care and skin care: strong correlation for product relevance

Counter-trend for self-tanning as consumers return to beaches

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sun Care: % Value 2016-2020
Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Communication and innovation: companies’ strategy to fight COVID-19

Beyond e-commerce: the pandemic-proof channels

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sun Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Longer than expected social isolation measures determine decline in sun care

Sanitary barriers in coastal cities and national parks hamper growth

Self-tanning is the only category to see growth in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Longer than expected social isolation measures determine decline in sun care

Sanitary barriers in coastal cities and national parks hamper growth

Self-tanning is the only category to see growth in 2020

RECOVERY AND OPPORTUNITIES

Rebound effect should benefit sun care sales in Brazil

Sun care and skin care: strong correlation for product relevance

Counter-trend for self-tanning as consumers return to beaches

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Communication and innovation: companies’ strategy to fight COVID-19

Beyond e-commerce: the pandemic-proof channels

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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