Sun Care in Brazil

PRE-COVID-19 PERFORMANCE

Hot summer season contributes to strong sun care sales

Sales of sun care products are generally correlated quite closely with the local weather conditions. Hotter weather usually means that sun care sales will perform well – and this was the case in 2019.

Higher-priced products driving value sales in sun care

Sun care sales were positively affected by an interest in products with greater added value in sun protection. Consumers are not only looking for products with standard features.

Johnson & Johnson loses share due to intense competition, with BDF Nivea and L’Oréal gaining share

Johnson & Johnson continued to record a disappointing performance in sun care in 2019, seeing a further erosion of its value share within the category. Intense competition from other players has been affecting the sales of most of its brands, but Sundown in particular.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 3% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All areas of sun care will see value sales decline in 2020 at constant 2019 prices, directly impacted by stay-at-home mandates and travel restrictions. Aftersun, which was already recording negative growth in 2019, will see an even steeper decline in 2020, while sun protection and self-tanning will also see marked downturns in their year-on-year performances between 2019 and 2020.

Recovery and opportunities

After the marked fall in demand in 2020, as travel stopped and people were confined to their homes, sun care will return to positive growth from 2021 at constant 2019 prices, driven by a strong performance by sun protection in particular. From 2021, sun care growth rates will move back into line with the predictions made for the forecast period during research conducted at the end of 2019, before the spread of COVID-19.

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