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Sales of sun care products are generally correlated quite closely with the local weather conditions. Hotter weather usually means that sun care sales will perform well – and this was the case in 2019.
Sun care sales were positively affected by an interest in products with greater added value in sun protection. Consumers are not only looking for products with standard features.
Johnson & Johnson continued to record a disappointing performance in sun care in 2019, seeing a further erosion of its value share within the category. Intense competition from other players has been affecting the sales of most of its brands, but Sundown in particular.
Sales of sun care are now expected to decline by 3% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of sun care will see value sales decline in 2020 at constant 2019 prices, directly impacted by stay-at-home mandates and travel restrictions. Aftersun, which was already recording negative growth in 2019, will see an even steeper decline in 2020, while sun protection and self-tanning will also see marked downturns in their year-on-year performances between 2019 and 2020.
After the marked fall in demand in 2020, as travel stopped and people were confined to their homes, sun care will return to positive growth from 2021 at constant 2019 prices, driven by a strong performance by sun protection in particular. From 2021, sun care growth rates will move back into line with the predictions made for the forecast period during research conducted at the end of 2019, before the spread of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.