Dermocosmetic products are usually priced at a higher tier than mass items. However, many brands started positioning their products to compete directly against some mass brands.
One particular segment that helped push sales of sun care in Brazil in 2018 was facial care items. Overexposure to the sun continues to be a significant concern among Brazilians and many are adopting the use of facial sun care products on a daily basis to prevent initial signs of ageing.
Despite posting weak performance during 2018, Johnson & Johnson continues to lead sun care in Brazil. The company is present with strong brands in its portfolio such as Neutrogena and Sundown, although the latter was largely responsible for the lower performance of Johnson & Johnson.
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This industry report originates from Passport, our Beauty and Personal Care market research database.