Brazil witnessed one of the most critical pandemic scenarios in the world, with a peak at the beginning of 2021. The slow rollout of the country’s vaccination programmes in the first half of 2021 meant prolonged home seclusion for many consumers.
In 2020, the weak sales recorded by sun care were driven by mass products, since the more financially-vulnerable segment of the population prioritised their expenditure. However, in 2021, the negative impact of limited tourist activities also encouraged more affluent consumers to reduce their purchases of sun care.
The competitive landscape tends to intensify when new brands are launched in Brazil. Skin care brands such as ISDIN and CeraVe also include sun care in their portfolios, while Nivea has been revamping its portfolio with the relaunch of Nivea Sun Beauty Expert.
As sun protection is becoming a more holistic practice, along with skin care and colour cosmetics, multifunctional products are increasingly relevant in these categories. La Roche-Posay was inspired by Brazilian diversity to develop Anthelios Color Dose, a pigment that adapts the sun protection colour to different skin tones.
Immediate or visible within a few applications, results are valued by Brazilians. Thus, additional skin care features (such as anti-ageing) can add value and boost penetration of sun care.
Similarly to other beauty and personal care categories, the uncertain scenario posed by the pandemic, economic crisis, and supply disruptions caused by the war in Ukraine, along with rising inflation rates and rising raw material and production costs are expected to continue impacting final prices to consumers of sun care. As manufacturers depend on many imported ingredients, the persistent devaluation of the Brazilian real forces retail prices up.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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