Executive Summary

Jun 2019
PROSPECTS
Dermocosmetics start competing against mass brands

Dermocosmetic products are usually priced at a higher tier than mass items. However, many brands started positioning their products to compete directly against some mass brands.

Innovation drives facial sun care

One particular segment that helped push sales of sun care in Brazil in 2018 was facial care items. Overexposure to the sun continues to be a significant concern among Brazilians and many are adopting the use of facial sun care products on a daily basis to prevent initial signs of ageing.

COMPETITIVE LANDSCAPE
Johnson & Johnson continues to lead sun care

Despite posting weak performance during 2018, Johnson & Johnson continues to lead sun care in Brazil. The company is present with strong brands in its portfolio such as Neutrogena and Sundown, although the latter was largely responsible for the lower performance of Johnson & Johnson.

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Sun Care in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Brazil?
  • What are the major brands in Brazil?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Dermocosmetics start competing against mass brands
Innovation drives facial sun care

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil
Truck drivers’ strike severely hits sales during first half of 2018
Top three players competing head to head to take first spot
Innovation remains important to drive sales
Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources