Sun Care in Malaysia

PROSPECTS

Sun care products with anti-pollution feature

Malaysia has seen a rising number of sun care products enhanced with anti-pollution feature. Sun protection is the category with the largest number of products incorporating this feature.

Competition from products in other categories

An increasing number of colour cosmetics and skin care products incorporate SPF, generating a significant threat to sun care. Consumers are increasingly seeking colour cosmetics and skin care products with sun protection to save money.

Lotion remains the most popular format

Despite sun protection spray seeing rising demand amongst Malaysians, sun protection lotion has remained the most popular format in sun care. Certain sun care brands, such as Sunplay and Bioré UV, continued to focus on the launch of sunscreen in lotion format; for example, with the launch of Sunplay Water Kids SPF 60PA+++ and Bioré UV Perfect Block Milk.

COMPETITIVE LANDSCAPE

International brands lead

In 2018, sun care continued to be led by international players such as Edgewell Personal Care (DKSH Holdings Malaysia), Beiersdorf, Kao, Bayer (Schering-Plough) and Rohto Pharmaceutical (Rohto-Mentholatum). These players distribute well-known sun care brands such as Coppertone, Banana Boat, Nivea Sun, Bioré and Sunplay.

Health and beauty specialist retailers leads distribution

Health and beauty specialist retailers continued to lead distribution in sun care in 2018. Leading health and beauty specialist retailers such as Watsons and Guardian offer wide ranges of sun care products from brands such as Banana Boat, Nivea Sun and Sunplay.

Stronger competition from private label

Private label lines are also increasingly tapping into sun protection and introducing more products; for example, Watsons White Face & Body Lotion SPF50+, Watsons Kids Spray SPF50+ and Watsons Aqua UV Whitening Sun Protection Facial Gel. Other private label lines, such as Guardian, also actively launched sun care products, including Guardian Daily Sun Body Lotion and Guardian Daily Sun Face Cream.

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