Executive Summary

Jun 2019
PROSPECTS
Sun care products with anti-pollution feature

Malaysia has seen a rising number of sun care products enhanced with anti-pollution feature. Sun protection is the category with the largest number of products incorporating this feature.

Competition from products in other categories

An increasing number of colour cosmetics and skin care products incorporate SPF, generating a significant threat to sun care. Consumers are increasingly seeking colour cosmetics and skin care products with sun protection to save money.

Lotion remains the most popular format

Despite sun protection spray seeing rising demand amongst Malaysians, sun protection lotion has remained the most popular format in sun care. Certain sun care brands, such as Sunplay and Bioré UV, continued to focus on the launch of sunscreen in lotion format; for example, with the launch of Sunplay Water Kids SPF 60PA+++ and Bioré UV Perfect Block Milk.

COMPETITIVE LANDSCAPE
International brands lead

In 2018, sun care continued to be led by international players such as Edgewell Personal Care (DKSH Holdings Malaysia), Beiersdorf, Kao, Bayer (Schering-Plough) and Rohto Pharmaceutical (Rohto-Mentholatum). These players distribute well-known sun care brands such as Coppertone, Banana Boat, Nivea Sun, Bioré and Sunplay.

Health and beauty specialist retailers leads distribution

Health and beauty specialist retailers continued to lead distribution in sun care in 2018. Leading health and beauty specialist retailers such as Watsons and Guardian offer wide ranges of sun care products from brands such as Banana Boat, Nivea Sun and Sunplay.

Stronger competition from private label

Private label lines are also increasingly tapping into sun protection and introducing more products; for example, Watsons White Face & Body Lotion SPF50+, Watsons Kids Spray SPF50+ and Watsons Aqua UV Whitening Sun Protection Facial Gel. Other private label lines, such as Guardian, also actively launched sun care products, including Guardian Daily Sun Body Lotion and Guardian Daily Sun Face Cream.

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Sun Care in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Malaysia?
  • What are the major brands in Malaysia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Sun care products with anti-pollution feature
Competition from products in other categories
Lotion remains the most popular format

COMPETITIVE LANDSCAPE

International brands lead
Health and beauty specialist retailers leads distribution
Stronger competition from private label

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources