Sun care looks set to continue thriving over the forecast period albeit sales will remain largely confined to sun protection, with little interest in aftersun or self-tanning products, except from some inbound tourists. Mass sun protection will continue to account for the lion’s share of sales with most consumers content with purchasing more affordable products, providing they offer similar levels of protection.
Hybrid functions are expected to become an increasingly common feature of sun care, with Malaysians appreciating the cost-saving and convenience of multi-purpose products. Brands like Holika Holika are already active in offering hybrid sun care ranges, such as Holika Holika Makeup Sun Cream SPF50+ PA+++ which can be used as a make-up base as well as for sun protection.
Tanning oil and other self-tanning products are unlikely to see significant demand over the forecast period with most demand coming from tourists and not from local consumers. There is a general lack of investment in this area and these products occupy limited shelf space in retailers, with only a few brands like Banana Boat being present.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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