Sun care saw a rebound in retail volume and current value sales in 2021, following a sharp decline in 2020. The slow recovery of the travel sector in 2021 meant consumers had the opportunity to travel abroad again both domestically and in Europe.
Dutch society began to slowly reopen in 2021 giving consumers opportunities to attend events, parties and get back to work, supporting the recovery of self-tanning products. Consumers now had a reason to use self-tanning products again as they were no longer forced to stay indoors.
The major players in sun care are aiming to make the category less seasonal by introducing everyday sun care products. Leading player Beiersdorf for instance launched a new range called Nivea Sun UV Gezicht Mineral UV Protection, using minerals to protect the face from UV rays and non-chemical UV-filters.
The outlook for sun care is very positive with strong single-digit value growth predicted over the forecast period. Domestic and outbound travel patterns are likely to see a full recovery driving sun care value sales.
Mirroring the trend towards more ‘natural’ beauty and personal care products, Dutch consumers are increasingly concerned about how the use of different sun care products which may harm their skin because of chemical ingredients. Because of these growing concerns the major players, as well as some successful niche players such as NAÏF Care, will continue to focus on the development of new sun care products which are skin friendly, have more natural ingredients and are not harmful to the environment.
Sun protection will see the strongest current value growth over the forecast period. Consumers are becoming more educated about the importance of everyday use of sun protection opening up new usage occasions.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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