Executive Summary

Jun 2019
PROSPECTS
Sun care registering positive growth as it forms part of the health and wellness trend

Over the forecast period, sun care is set to continue registering positive growth in line with what was seen in the category over the review period. The main reason for this is that Dutch consumers are increasingly aware of the importance of leading a healthy lifestyle and they are increasingly acting on such awareness.

Hotter and drier summers to support sun care growth rates

2018 entered the record books as one of the hottest and driest summers in the history of the Netherlands. As 2018 saw Dutch consumers generally spending more time than they would normally expect outdoors due to extended periods of warm sunshine, this naturally led to positive volume and value growth for sun protection and aftersun products.

Natural ingredients trends continues

As the incidence of skin allergies and skin sensitivities is rising among the Dutch population, innovation surrounding these developments are likely to be subject to higher demand. While higher unit prices are set to be the likely outcome, consumers are expected to become increasingly willing to pay for products that promise to be milder on the skin due to the widespread trend towards healthier lifestyles and rising consumer confidence.

COMPETITIVE LANDSCAPE
Sun care marketing strategies directly tied to healthy lifestyle trends in 2018

Most of the successful products in the majority of beauty and personal care categories are either directly or indirectly tied to the current healthy lifestyle trend. Manufacturers are employing marketing strategies that build on this trend, focusing on themes such as prevention and hygiene.

Private label enjoys a prime position within sun care

Private label is already quite popular in sun care and it is becoming more so, with the retailers that offer private label sun care taking full advantage of their privileged positions to maximise sales. One useful approach is to offer effective products at moderate prices and this appeals to less affluent consumer segments, for whom low unit prices are very important.

Promotional discount strategies remain important within sun care

As in most beauty and personal care categories, promotional discounts and other forms of price discounting are important for sales of sun care. Indeed, in some cases, such strategies remain essential.

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Sun Care in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Netherlands?
  • What are the major brands in Netherlands?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Sun care registering positive growth as it forms part of the health and wellness trend
Hotter and drier summers to support sun care growth rates
Natural ingredients trends continues

COMPETITIVE LANDSCAPE

Sun care marketing strategies directly tied to healthy lifestyle trends in 2018
Private label enjoys a prime position within sun care
Promotional discount strategies remain important within sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising importance of wellbeing and appearance boost growth
Innovation towards convenience and more natural products supports sales growth
E-commerce increasingly important in the Dutch market
Sales further polarised in 2018
Sustainability is set to remain the major trend in beauty and personal care

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources