Competitive Landscape
Beiersdorf and L'oréal Consolidate Leadership Amid Moderate Market Concentration
The sun care landscape in the Netherlands in 2025 is moderately concentrated. Beiersdorf NV holds 26% share, while L'Oréal Nederland BV maintained a strong position with a 23% share, showing some resilience and growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in the Netherlands - Category analysis
Key Data Insights
Premium Sun Care Drives Growth Amid Warm Weather and Rising Prices
Premium Sun Care Drives Growth Amid Warm Weather and Rising Prices
Adult Sun Care Leads with Science-Driven Innovation and Protection
Brands Enhance Sustainability and Long-Term Skin Protection
Consumers’ Growing Awareness and Economic Growth to Support Steady Sun Care Expansion
Premium Sun Care to Drive Value Growth While Adult Sun Care Leads in Size
Innovation and Hybridisation Will Continue to Shape Product Development with Mixed Business Implications
Beiersdorf and L'oréal Consolidate Leadership Amid Moderate Market Concentration
Health and Beauty Specialists Lead Sales While Retail E-Commerce Records Growth
Beauty and Personal Care in the Netherlands - Industry Overview
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Key Data Insights
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Informed Consumers Show a Willingness to Pay a Premium for Dermocosmetics
Brands Leverage Sustainability to Drive Consumer Engagement
Consumers and Economic Factors Fuel Steady Growth in Personal Care Spending
Hair Care to Lead Value While Fragrances Leads Growth Momentum
Sustainability to Remain Influencial in Purchasing Behaviour
Leading Companies Strengthen Lead Amid Evolving Competitive Dynamics
Health and Beauty Specialists Lead Distribution as E-Commerce Gains Steady Ground
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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