Prior to the COVID-19 pandemic, the use of sun protection in the population rose in Bolivia, especially in higher-income socioeconomic groups. Likewise, the growing awareness of skin cancer was also a large factor boosting the demand for sun care products.
Despite the financial implications of the COVID-19 pandemic, some new premium brands of sun care have been launched throughout 2020. For example, dermocosmetic products have been expanding in terms of both portfolios and distribution.
Beiersdorf Bolivia will maintain its leading position in sun care in 2020. The company markets the Nivea Sun brand, which enjoyed widespread distribution and consistent availability throughout the review period.
Sun care will rebound from as soon as 2021, however, a full recovery is not expected until later on in the forecast period as the devastation caused by the COVID-19 pandemic will take some time to recover. However, a definite improvement will be witnessed at the beginning of the forecast period in line with the pandemic coming to an end and more importantly social restrictions easing.
Sun care is expected to continue performing well over the duration of the forecast period, as consumers begin to spend more time away from home and are generally aware of the need for sun care and healthy skin. Consumers will probably start to shift towards products that not only offer efficacy but also skin care benefits.
Over the forecast period, premium skin care products will continue increasing despite the long-term effects the pandemic will have on the economy in Bolivia. This will be a result of the expansion of distribution, particularly through e-commerce, and the introduction of new brands.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sun Care research and analysis database.
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