Sun care saw an increase in sales during 2021. The easing of restrictions on people circulating have motivated consumers to return to outdoor activities.
Premium products in sun protection in Bolivia also increased their sales during 2021, despite the financial impact of the COVID-19 pandemic on consumers. The main reason for this was the expansion in sales from new players in this segment.
Self-tanning is still a small category within sun care in Bolivia. In 2021, sales of self-tanning products grew at one of the strongest rates among all sun care categories, although unable to recover fully to 2019 levels, mainly because there was still concern about COVID-19 infection for a number of people, who preferred to stay at home.
Sun protection is expected to see continuously increasing sales in the forecast period in Bolivia. The number of people with access to the COVID-19 vaccine will continue to increase and, with this, people will have less fear about returning to out-of-home activities.
Sales of premium sun protection products are expected to keep increasing over the forecast period. Focusing on middle and high socioeconomic consumer segments, sun protection products are expanding in terms of brands and channels of distribution.
Concern among the population about skin damage from the sun and the high risk of skin cancer is expected to keep increasing in the country, and the desire to prevent this will see growing use of sun care products. Government campaigns on the prevention of sun exposure and the use of sun protection have been constant, mostly in western zones of the country where the altitude is higher and the sun’s rays are stronger.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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