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Country Report

Sun Care in

Sun Care in Bolivia

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government increases consumer awareness of need for sun protection

The incidence of skin cancer is increasing in Bolivia, and for this reason since 2015 the government has decreed 22 July, the "National day of the fight against skin cancer." In addition, medical associations across the country are joining in and carrying out medical care days and prevention campaigns.

Sun protection is the dominant product in sun care

The use of sunscreen in the population has risen in Bolivia, especially in the western part of the country where there is a greater intensity of solar radiation. In the eastern part of the country, temperatures are higher and it is more common for the population to have a tan all over their body, following fashion trends.

Innovative formats of sun protection increasing across brands

New product development over the review period focused on offering different SPF levels, less sticky and lighter textures, as well as products that can be used on both face and body. The most popular formats in sun care are lotions and gels due to the limited availability of other types.

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2017

Beiersdorf Bolivia maintained its leading position in sun care in 2017. The company markets the Nivea Sun brand, which enjoyed widespread distribution and consistent availability throughout the review period.

Alta Estética includes several sun protection options in its portfolio

Alta Estética, in the direct selling channel, offers a wide portfolio of products, which includes an aftersun moisturising lotion and both gels and sprays for sun protection for adults, children and baby-specific products. In 2017, the company continued to promote sun care products through continuous discounts in order to be more competitive.

Yanbal Bolivia has the highest SPF product on the market

Yanbal Bolivia continued to promote its brand Total Block SPF50 anti-age by offering constantly reduced prices, similar to Total Block Adult Sun Care SPF100, with these being the products with the highest SPFs in the marketplace. They are expected to perform well in the short term due to their unique selling point and competitive prices.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Bolivia?
What are the major brands in Bolivia?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Government increases consumer awareness of need for sun protection

Sun protection is the dominant product in sun care

Innovative formats of sun protection increasing across brands

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2017

Alta Estética includes several sun protection options in its portfolio

Yanbal Bolivia has the highest SPF product on the market

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows but at less dynamic rate than previous years

Beauty and personal care growth based on middle class expansion

Multinational companies lead beauty and personal care

Companies are creating awareness by continuous innovation in beauty and personal care

Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Bolivia

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Executive Summary

New Report Guarantee

PROSPECTS

Government increases consumer awareness of need for sun protection

Sun protection is the dominant product in sun care

Innovative formats of sun protection increasing across brands

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2017

Alta Estética includes several sun protection options in its portfolio

Yanbal Bolivia has the highest SPF product on the market

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Government increases consumer awareness of need for sun protection

Sun protection is the dominant product in sun care

Innovative formats of sun protection increasing across brands

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2017

Alta Estética includes several sun protection options in its portfolio

Yanbal Bolivia has the highest SPF product on the market

CATEGORY DATA

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows but at less dynamic rate than previous years

Beauty and personal care growth based on middle class expansion

Multinational companies lead beauty and personal care

Companies are creating awareness by continuous innovation in beauty and personal care

Beauty and personal care has promising future in Bolivia

MARKET DATA

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