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Learn moreJul 2020
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The incidence of skin cancer is increasing in Bolivia. For this reason, since 2015, the government has decreed 21 July the National Day to Fight Skin Cancer.
The use of sun protection in the population has risen during the review period in Bolivia, especially in higher-income socioeconomic groups. While Bolivians on the western side of the country generally need more protection from the sun due to higher UV radiation, these regions also have a higher concentration of low-income consumers who cannot afford the high prices of sun protection.
Beiersdorf Bolivia maintained its leading position in sun care in 2019. The company markets the Nivea Sun brand, which enjoyed widespread distribution and consistent availability throughout the review period.
Sales of sun care are now expected to grow by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is the same as an expected 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Most sun care products are expected to be resilient in the face of COVID-19, with retail volume and value at 2019 prices both increasing in 2020. Adult sun protection is expected to prove most resilient as this product is generally used for both adults and children.
Sun care is expected to continue growing over the forecast period, as consumers begin to spend more time away from home and are generally aware of the need for sun care and healthy skin. Consumers will probably start to shift towards products that not only offer efficacy but also skin care benefits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.