Executive Summary

Jun 2019
PROSPECTS
Government increases consumer awareness of need for sun protection

The incidence of skin cancer is increasing in Bolivia, and for this reason, since 2015, the government has decreed 22 July the "National day of the fight against skin cancer." In addition, medical associations across the country are joining in and carrying out medical care days and prevention campaigns.

Sun protection is the dominant product in sun care

The use of sunscreen in the population has risen in Bolivia, especially in the western part of the country where there is a greater intensity of solar radiation. In the eastern part of the country, temperatures are higher and it is more common for the population to have a tan all over the body, following fashion trends.

Innovative formats of sun protection increasing across brands

New product development over the review period focussed on offering different SPF levels, less sticky, non-greasy and lighter textures, as well as products that can be used on both face and body. The most popular formats in sun care are lotions and gels due to the limited availability of other types.

COMPETITIVE LANDSCAPE
Beiersdorf Bolivia leads sun care in 2018

Beiersdorf Bolivia maintained its leading position in sun care in 2018. The company markets the Nivea Sun brand, which enjoyed widespread distribution and consistent availability throughout the review period.

Alta Estética offers several sun protection options

Alta Estética, in the direct selling channel, offers a wide portfolio of products, which includes an aftersun moisturising lotion and both gels and sprays for sun protection for adults, children and baby-specific products and self-tanning. In 2018, the company continued to promote sun care products through continuous discounts in order to be more competitive.

Yanbal Bolivia has the highest SPF product on the market

Yanbal Bolivia continued to promote its brand Total Block SPF50 anti-age by offering constantly reduced prices, similar to Total Block Adult Sun Care SPF100, with these being the products with the highest SPFs in the marketplace. They are expected to perform well in the short term due to their unique selling point and competitive prices.

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Sun Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Bolivia?
  • What are the major brands in Bolivia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Government increases consumer awareness of need for sun protection
Sun protection is the dominant product in sun care
Innovative formats of sun protection increasing across brands

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2018
Alta Estética offers several sun protection options
Yanbal Bolivia has the highest SPF product on the market

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources