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Sun care witnessed good growth in 2019 due to limited price increases due to economic stability. Premium sun protection products were most popular due to their trusted quality, and the fact that the target consumers (class A) were not affected by the currency devaluation.
Beiersdorf Middle East, with the Nivea brand, maintained its strong lead in the sun care category in 2019. This was due to limited price increases, underpinned by a reduction of sunscreen spray prices to encourage consumption.
Luna Cosmetics was second in the category in 2019, but while it benefited from attractive prices it suffered a share loss that year. Its overall position was underpinned by a wide variety of products in all trade channels throughout the country, and price points to suit all consumers.
Sales of sun care are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The category has seen shifts in retail channels as a result of COVID-19. This is mainly evident in the growth of e-commerce due to fears of infection.
Sun care is set to see growth over the forecast period, as an increasing number of consumers become aware of the benefits of sun care products via social media and dermatologists. They are likely to wear such products on an everyday basis to protect their skin and reduce the risk of cancer.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.