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Sun Care in
Egypt

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Sun care witnesses growth

Sun care witnessed growth in both value and volume terms in 2018. Adult sun care dominates, with sun protection as the biggest unit driver of growth.

Pharmaceutical sun care brands gain share

Pharmaceutical brands of sun care are becoming more popular in Egypt especially with the introduction of new brands in 2018. There are two reasons for this popularity.

Mass brands are more popular

Mass sun protection is one of the largest categories within sun care. As it is an increasingly important product, people tend to buy mass brands which are effective rather than spending a lot of money on premium ones.

COMPETITIVE LANDSCAPE
Beiersdorf AG leads while pharmaceutical sun blocks are on the rise

In the competitive arena, Beiersdorf AG holds the lion’s share within adult sun care due to its Nivea brand which has a well-established good reputation. Nivea has been very popular for a long time in Egypt, being one of the first sun protection products that entered the country.

Mothers love Nivea for baby and child-specific sun care

Beiersdorf AG continued to dominate baby and child-specific sun care with its Nivea brand in 2018. Nivea has always been more popular than any other brands of children’s sun protection.

Tough competition is anticipated

The competitive landscape will witness greater competition in sun care in the forecast period. Many of the existing brands, such as La Roche-Posay, will undertake marketing campaigns to revive their reputation and boost their sales.

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Sun Care in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Egypt?
  • What are the major brands in Egypt?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Sun care witnesses growth
Pharmaceutical sun care brands gain share
Mass brands are more popular

COMPETITIVE LANDSCAPE

Beiersdorf AG leads while pharmaceutical sun blocks are on the rise
Mothers love Nivea for baby and child-specific sun care
Tough competition is anticipated

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care
General stabilisation seen in the economy and prices
Competition is in mass brands’ favour
Natural product trends are changing the competitive arena
Beauty and personal care is anticipated to grow

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources