Sun care witnessed growth in both value and volume terms in 2018. Adult sun care dominates, with sun protection as the biggest unit driver of growth.
Pharmaceutical brands of sun care are becoming more popular in Egypt especially with the introduction of new brands in 2018. There are two reasons for this popularity.
Mass sun protection is one of the largest categories within sun care. As it is an increasingly important product, people tend to buy mass brands which are effective rather than spending a lot of money on premium ones.
In the competitive arena, Beiersdorf AG holds the lion’s share within adult sun care due to its Nivea brand which has a well-established good reputation. Nivea has been very popular for a long time in Egypt, being one of the first sun protection products that entered the country.
Beiersdorf AG continued to dominate baby and child-specific sun care with its Nivea brand in 2018. Nivea has always been more popular than any other brands of children’s sun protection.
The competitive landscape will witness greater competition in sun care in the forecast period. Many of the existing brands, such as La Roche-Posay, will undertake marketing campaigns to revive their reputation and boost their sales.
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This industry report originates from Passport, our Beauty and Personal Care market research database.