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Country Report

Sun Care in

Sun Care in Egypt

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sun care gains greater attention in Egypt in 2017

Sun care is globally considered to be one of the most vital products for protecting the skin from harmful sun rays. In Egypt, especially in the summer season and especially for holidays, sun care is becoming a necessity for most consumers for protecting their skin from the sun.

Unit price increment versus occasional promotions

The influence on both value and volume sales of increasing unit prices was huge in 2017. The difference between the first quarter of 2016 and the last quarter of 2017 in unit prices was almost double and, in some brands, it exceeded that limit, which forced some consumers to prioritise their purchases, forcing them to switch to national brands or stop purchasing altogether, which resulted in declining volume sales.

Tinted sun block versus high SPF sun block

Egyptian women often search for new trends and effective products, and in 2017 new innovation emerged in sun care, which was tinted sun block that provides normal protection but with a tinted colour to give the effect of light foundation at the same time. This trend is becoming favourable for many women because they can achieve a polished look with needed protection from harmful sun rays.

COMPETITIVE LANDSCAPE

Beiersdorf strengthens leading position

Beiersdorf retained its leadership in 2017 of sun care in Egypt. The company offers Nivea that contains a wide product portfolio, offering different product formats such as creams, sprays, lotions, aerosol spray, and oil.

Notable campaigns could influence consumers’ purchasing decisions

Consumer choice varies, although Luna Cosmetics attempted to influence consumers’ choices by having expansive availability during the summer season in 2017, with very affordable prices which encouraged consumers to give it a chance and test it.

Direct sellers

Oriflame Egypt attempted to highlight its sun care by offering consumers intensive promotions on its products during the summer season. Moreover, it offers wide availability of its products across Egypt through its official distribution channel.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Egypt?
What are the major brands in Egypt?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Sun care gains greater attention in Egypt in 2017

Unit price increment versus occasional promotions

Tinted sun block versus high SPF sun block

COMPETITIVE LANDSCAPE

Beiersdorf strengthens leading position

Notable campaigns could influence consumers’ purchasing decisions

Direct sellers

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sun care gains greater attention in Egypt in 2017

Unit price increment versus occasional promotions

Tinted sun block versus high SPF sun block

COMPETITIVE LANDSCAPE

Beiersdorf strengthens leading position

Notable campaigns could influence consumers’ purchasing decisions

Direct sellers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Sun care gains greater attention in Egypt in 2017

Unit price increment versus occasional promotions

Tinted sun block versus high SPF sun block

COMPETITIVE LANDSCAPE

Beiersdorf strengthens leading position

Notable campaigns could influence consumers’ purchasing decisions

Direct sellers

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

SOURCES

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