Sun care saw an increase in retail volume and current value sales during 2021, as consumers started to go out again and take holidays. After a year in isolation, Egyptians were keen to travel and felt comfortable doing so due to high levels of vaccination.
There was an increase in new sun care formats in 2021, such as tinted- and gel-based sun products with unique smells for different skin types. Sun care is taking cues from skin care by creating value-added products in a bid to encourage consumers to trade up.
Beiersdorf Middle East maintained its strong lead in sun care in 2021, thanks to the success of its leading Nivea brand. Nivea is a global name, with a very high level of consumer trust and offering a variety of products at different, affordable price points.
E-commerce witnessed more stable growth in 2021 after its dramatic success in 2020 when online shopping became more essential due to the COVID-19 pandemic. Keen to maintain demand in 2021, online retailers created price promotions often with free delivery fees to encourage consumers to remain shopping online.
After the rebound in 2021 demand will drop in 2022, but will remain steady in the forecast period. The use of sun care will grow in line with growing awareness of its importance to health.
Price will remain an important factor in sun care sales. Huge discounts were offered in 2020 and this continued in 2021 in order to encourage consumers back and stimulate sales.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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