Consumers prefer purchasing products that are seen as offering good value for money and to take advantage of offers because of the unstable economic situation prevailing at the beginning of the forecast period. Consumer behaviour has changed over 2022/2023, and will continue to move in the same direction due to the high rate of inflation and the low levels of consumer purchasing power in the market.
The health and wellness trend is providing a boost to demand for sun care, as consumers become more aware of the potential harms of over-exposure to the sun. A growing consumer focus on skin care and anti-ageing is also strengthening demand in the category.
E-commerce created a strong platform for further development when online shopping became more essential due to the COVID-19 pandemic. Keen to maintain demand as the threat from COVID-19 waned, online retailers created price promotions, often with free delivery services to encourage consumers to continue to shop online.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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