Competitive Landscape
Beiersdorf and L'oréal Strengthen Positions through Innovation and Market Responsiveness
The sun care market in Egypt exhibited a moderately concentrated landscape in 2025, with Beiersdorf Middle East and L'Oréal Egypt LLC commanding leading shares of 28% and 27% respectively. Over the five-year period leading up to 2025, L'Oréal notably increased its share from 20% in 2022 to 27% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Egypt - Category analysis
Key Data Insights
Sun Care Summary
Local Brands Drive Sun Care Growth Amid Economic and Climatic Challenges
Adult Sun Care Leads in Volume Driven by Multifunctional High-Protection Products
Drakon’S Longevity Focus Redefines Sun Care as a Daily Health Essential
Local Consumers Likely to Prioritise Affordability and Multifunctionality Amid Inflation
Adult Sun Care to Maintain Dominance through 2030
Brands Set to Innovate with Clean Formulations and Omnichannel Strategies
Beiersdorf and L'oréal Strengthen Positions through Innovation and Market Responsiveness
Pharmacies Dominate Distribution While E-Commerce Gains Momentum among Younger Consumers
Retail E-Commerce Expands Rapidly by Offering Convenience and Targeted Promotions
Beauty and Personal Care in Egypt - Industry Overview
2025 Developments
Key Data Insights
Sustained Growth Driven by Consumer Adaptation and Premium Brand Resurgence
Mass Market Embraces Heritage-Inspired Wellness as Cultural Pride Elevates Demand
K-Beauty Routines Reshape Local Retailers
Ai-Powered Personalised Beauty Tools Transform Shopping Experience and Loyalty
Local Brands Expected to Innovate to Address Unique Environmental Challenges and Consumer Expectations
Mass Essentials to Drive Sales While Premiumisation Fuels Rapid Growth
Sustainability and Digital Engagement to Reshape Consumer Behaviour and Business Models
Unilever and Procter & Gamble Sustain Leading Positions through Diverse Portfolios and Affordability
Premium Brands Strengthen Appeal Amid Currency Challenges through Innovation and Engagement
Health and Beauty Specialists Expand to Capture Affluent Consumers Seeking Expert Advice
Retail Environment Shifts to Experiential Shopping and Digital Innovation for Consumer Engagement
Retail E-Commerce Gains Ground with Convenience, Variety and Ai-Driven Personalisation
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!