Despite the fact that all retailers remained open in 2021 and consumers felt more confident returning to in-store shopping, sales growth of sun care via e-commerce was sustained. Many consumers remained hesitant to physically test products, and AI technology has made significant inroads, allowing consumers to engage in digital solutions and enabling brands to reach a wider audience.
Perceptions of premium beauty are closely aligned with consumer considerations: proven efficacy/benefits, transparent ingredients, personalised products and medicated formulations as premium traits. These, therefore, offer opportunities to drive value growth of sun care through further investment in the dominant premium segment.
Sun care differs from skin care in that efficacy concerns seem to outweigh any ecological or ethical issues, especially in the United Arab Emirates. However, there is evidence that demand for products with claims such as vegan, and cruelty-free, are gaining in popularity in sun care.
Compared to other brands, dermocosmetics sun care brands were close to reaching pre-pandemic value sales levels in 2021. Local consumers have expressed an increased appetite for efficacy and safety as well as greater demand for medical guidance and proven “clinical” effectiveness.
With many local residents spending greater time on digital screens, concerns over the impact of blue light (or high energy visible light) on the skin are growing. Some studies suggest that prolonged exposure to computer screens or smartphones can cause oxidative stress in skin cells that leads to premature ageing.
In 2021, the United Arab Emirates welcomed a slew of tourists due to hosting Expo 2020 in Dubai. As consumers resumed close to normal levels of travel, there was an uptake in mini pack sizes of sun care, resulting in many stores dedicating greater shelf space to travel-sized products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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