Sun care is increasingly considered a crucial component of any skin care routine, as it helps protect the skin from harmful UV rays that can cause premature ageing and skin damage. In the United Arab Emirates, there is growing awareness of the importance of sun protection, particularly among younger consumers.
The United Arab Emirates is known for its warm and sunny climate, which attracts a large number of tourists every year. Offering many outdoor activities such as swimming, water sports, and desert safaris, it is essential to use sun care to protect the skin from the harmful effects of the sun's UV rays.
2022 witnessed a trend where beauty bloggers in the United Arab Emirates on social media platform TikTok shared videos demonstrating how their ears had been burnt due to not applying sunscreen in that area. These types of social media posts have become increasingly common and have helped raise awareness among younger people of the importance of using sun screen, not only on the face, but all over the body.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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