The United Arab Emirates has suffered greatly due to steep reductions in international arrivals, as many travellers postponed vacation plans until restrictions are lifted or following vaccination. With a large portion of sun protection sales tied to vacation use, widespread decreases in travel have greatly diminished growth opportunities for the category.
With many United Arab Emirates residents working from home and engaging in online learning, it has meant that increases in screen time have resulted in concerns over the impact of blue light (or high energy visible light) on the skin. Some studies say that long exposure to computer screens or smartphones can cause oxidative stress in skin cells that leads to premature ageing.
Residents in the United Arab Emirates are becoming increasingly aware of the importance of sun protection. However, there is still a gap in consumers’ knowledge, with many believing that facial makeup with SPF is enough to provide adequate protection.
Like many other categories in beauty and personal care, there has been rapid growth for e-commerce with respect to sun care products in 2020. Many retailers in the United Arab Emirates have taken this year to improve their e-commerce platforms and often offer attractive deals for those who buy online.
Following a year of steep decline given the disruption to travel and daily life caused by COVID-19, the category is not expected to return to growth until 2022. As countries roll back restrictions, as infection rates decline and mass vaccination efforts move forward, consumers are more likely to travel and resume outdoor activities.
As consumers in the United Arab Emirates gain a more sophisticated knowledge of sun care hygiene, the path to purchase has increasingly involved conducting research online. Social media has played a big role, as this encourages followers to wear sunscreen on the backs of their hands and even ears, especially since there is sun year round in the United Arab Emirates.
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This report originates from Passport, our Sun Care research and analysis database.
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