Sun Care in the United Arab Emirates

2020 IMPACT

Travel restrictions and stay-at-home orders reverse growth in sun protection

The United Arab Emirates has suffered greatly due to steep reductions in international arrivals, as many travellers postponed vacation plans until restrictions are lifted or following vaccination. With a large portion of sun protection sales tied to vacation use, widespread decreases in travel have greatly diminished growth opportunities for the category.

Spending too long in front of a screen

With many United Arab Emirates residents working from home and engaging in online learning, it has meant that increases in screen time have resulted in concerns over the impact of blue light (or high energy visible light) on the skin. Some studies say that long exposure to computer screens or smartphones can cause oxidative stress in skin cells that leads to premature ageing.

SPF facial make-up poses challenge despite increasing awareness of importance of sun protection

Residents in the United Arab Emirates are becoming increasingly aware of the importance of sun protection. However, there is still a gap in consumers’ knowledge, with many believing that facial makeup with SPF is enough to provide adequate protection.

E-commerce increasingly important

Like many other categories in beauty and personal care, there has been rapid growth for e-commerce with respect to sun care products in 2020. Many retailers in the United Arab Emirates have taken this year to improve their e-commerce platforms and often offer attractive deals for those who buy online.

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