The delayed return of leisure travellers and increased time spent at home due to flexible working arrangements resulted in a sluggish performance for sun care in 2021. Travel is a key driver of sales of sun care products, especially as consumers in Hong Kong are keen to travel to Southeast Asian countries, where it is critical to have sun protection products to avoid getting sunburnt during the trip.
Hong Kong consumers have a higher aversion to using sun care products compared with neighbouring markets, such as mainland China and South Korea. Consumers increasingly prefer products that incorporate SPF in skin care or colour cosmetics in order to easily integrate sun care into their daily routine.
After the emergence of the pandemic, more people were aware of their own health and engaged in activities and exercise to keep themselves healthy. The number of people engaging in sports saw a general increase, whether indoor sports such as yoga, or outdoor activities like hiking.
More players across categories are keen to include UV protection in their skin care products and colour cosmetics as a selling point and help the simplification of beauty routines. Going forward, the growth of sun care will be limited in terms of the domestic market, and will be reliant on tourist flows, with current value and volume sales expected to continue to slide in 2022.
Hong Kong consumers are generally more receptive to Japanese brands and products, with a perception that Japanese beauty and personal care product formulations are more suitable for Asian skin types, and also suit the weather in Hong Kong. As major Japanese drugstore player Matsumoto Kiyoshi is entering the market, with rollout plans for at least four stores in 2022, its penetration in the market will lead to an influx of mass Japanese beauty and personal care brands, which of course will lead to the increased availability of mass Japanese sun care products, for example Matsumoto Kiyoshi’s own brand THE RETINOTIME.
Stick sunscreen has a lightweight texture that takes away the negative perception that sunscreen clogs the pores and results in acne. It is also hassle-free, as it can be applied directly onto the face from the stick and is convenient to carry for reapplication during the day compared with liquid sunscreen and spray sunscreen.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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