Sun care recorded a considerable decline in retail current value and retail volume sales in 2020 due to the impact of the COVID-19 pandemic in the region. The COVID-19 pandemic meant that travel was restricted for much of 2020 and, due to the high temperatures in Hong Kong, tourism is a key revenue source for sales of sun care products in the region.
Outside of the peak periods for COVID-19 infection in Hong Kong in 2020, local consumers increased their frequency of outdoor activities, sustaining sales of sun care products despite the negative impact caused by travel restrictions in 2020. This trend was supported by the fact that the COVID-19 virus tends to spread more quickly in enclosed, indoor spaces.
Aside from price, provenance and format remained two of the most influential factors shaping purchasing decisions in the dominant category of sun protection in 2020. Japanese brands such as Anessa and Bioré continued to perform well, as many consumers perceive products from Japan to offer higher quality standards and superior efficacy.
Educated by popular skin care brands and public education, consumers in Hong Kong are increasingly aware of the damaging effects of UV rays on their skin, and there is also a growing awareness of the importance of sun care for skin appearance and anti-aging. In 2020, for instance, the consumer council of Hong Kong focused on the quality testing and education about sun care products to raise awareness of the harmful effects of UV rays causing pigmentation and skin aging.
Over the forecast period, the skinification trend is expected to make itself known in sun care, spurred by the growing interest in skin care in Hong Kong. Consumers are expected to be more interested in products boasting skin care benefits such as hydration in the forecast period, as consumers will become more educated about the harmful effects of different ingredients such as chemicals often used in sun care products.
Consumers in Hong Kong are increasingly well-informed when it comes to understanding the effects of ingredients used in beauty and personal care products, and this education will lead to a shift in consumer demand in sun care as well. Although efficacy will remain a top priority for consumers when it comes to their decision making in sun care, the rising impact of health and wellness trends will prompt consumers to also consider the kinds of ingredients used in their sun care products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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