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Sun Care in
Hong Kong, China

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Rise in outdoor living boosts demand for sun protection

Sun care continued to grow in 2018 as consumers became increasingly aware of the dangers of sun exposure on the skin. This boosted sales of both premium and mass sun protection products, with Mainland Chinese shoppers comprising the main consumer base of the former.

Sun care suffers competition from other beauty and personal care categories

Sun care products designed for the face are not expected to perform well over the forecast period given the vast number of skin care products that incorporate SPF in daily skin care and colour cosmetics such as moisturisers, primers, BB/CC creams and foundations. However, with increasing online information about the correct use of sun protection, such as the importance of reapplication throughout the day and the application of correct amounts to ensure safe sun protection, consumers will increasingly come to appreciate the need for authentic sun care, which could stimulate growth of facial sun protection.

Format, size and coverage remain key trends in 2018

Fluid formulation is increasing, driven by skin care manufacturers thanks to its beauty-orientated advantage: It leaves no sebum due to complete absorption into the skin, unlike cream and lotion types, which cover the skin’s surface and thus leave a white coating. Examples include Dr Jart+ Every Sun Day Sun Milk SPF50, Eucerin Sun Fluid Anti-Age SPF50 and Laneíge Light Sun Fluid SPF50.

COMPETITIVE LANDSCAPE
L'Oréal and Shiseido in close contention for top spot

L'Oréal and Shiseido remained the leading players in 2018. They each benefit from a long-standing presence in the country with their respective Kiehl's and Anessa brands.

Skin care players erode share from traditional sun care players

Alongside the growing awareness of sun protection among consumers, manufacturers in both mass and premium segments have responded with stick-based sun care, positioned for hassle-free application or for application to the face or body to save time in their daily routines. Stick formats in rigid plastic or speciality cosmetic containers are not new but have become an avenue for innovation and a way to provide consumers with greater on-the-go convenience and application.

Innovation to remain key

Manufacturers of sun care products are expected to invest heavily in product innovation to maintain their positions and boost their sales over the forecast period, whilst continuing to bring enhanced benefits for consumers. Most will continue to focus on greater brand differentiation and increased value for shoppers.

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Sun Care in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Rise in outdoor living boosts demand for sun protection
Sun care suffers competition from other beauty and personal care categories
Format, size and coverage remain key trends in 2018

COMPETITIVE LANDSCAPE

L'Oréal and Shiseido in close contention for top spot
Skin care players erode share from traditional sun care players
Innovation to remain key

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Greater accessibility to Mainland Chinese tourists boosts beauty and personal care
Growing demand for natural products and ingredients
Global giants L’Oréal and Estée Lauder maintain lead in 2018
Multitude of new launches characterise 2018
Beauty and personal care set to achieve positive forecast period growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources