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Sun care saw volume and current value growth rates slow in 2019. This was mainly due to the economic uncertainty, societal disruption and sharp fall in visitor numbers from mainland China caused by the anti-government protests that rocked Hong Kong for much of the year.
The increasing use of other types of beauty and personal care products with sun protection functions also served to constrain growth in sun care volume and current value sales in 2019. Recent years have seen several colour cosmetics and skin care manufacturers attempt to differentiate and add value to their brands by incorporating sun protection factor (SPF) into product formulas, particularly in categories like moisturisers and treatments, BB/CC creams, foundation/concealer and other facial make-up.
L'Oréal continued to lead sun care in 2019 thanks to the combined strength of its Kiehl's, Lancôme Sôleil, La Roche-Posay and Garnier Ambre Solaire brands. Shiseido finished a close second with its Anessa and Shiseido brands, while Kao – which offers the Bioré brand – was the third leading company.
Sun care value sales at constant 2019 prices are now expected to decline by 5% in 2020 in light of the impact of COVID-19. This compares to an expected increase of 3% forecast for 2020 during research conducted at the end of 2019, before the spread of COVID-19.
Sun protection, the only sun care category with significant sales in Hong Kong, is expected to post declines in volume and current value terms in 2020. However, rates of decline should be tempered somewhat by the fact that these products serve a vital health function – reducing the risk of skin cancer – and are therefore considered essential by many consumers for occasions where they are exposed to the sun for longer periods.
Sun care looks set to perform well over the forecast period as a whole, with solid growth in volume and current value sales predicted. As consumers adjust to the post-pandemic world and begin spending more time outside the home, demand is expected to rebound strongly in 2021, and then increase steadily from 2022 onwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.