Local women are expected to remain the major consumers of sun care in Georgia across the forecast period, and the recovery of tourism is expected to benefit the landscape further, positively impacting sales. While Georgia is a popular tourist destination year-round, the summer and winter months are the most popular seasons.
Growing prices are forecasted to boost retail value sales of sun care in 2023. However, this will lead to increased price sensitivity.
Pharmacies are expected to drive sun care sales across the coming years. Thanks to growing competition among pharmacies, the number of outlets across the country will continue to expand.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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