There was a gradual restart to local and international travel in in 2021, which, in combination with the sunny and hot weather in the Latvian summer – which was reported to be one of the hottest for decades – stimulated a partial recovery in demand for sun care products. However, while growth was strong in what was quite an impressive rebound, particularly given that some restrictions still remained in place at times over the course of the year, a full recovery to pre-pandemic sales levels was not seen, although this is expected to happen in 2022 in current value terms.
Baby and child-specific sun care registered only slight declines in retail volume and current value sales in 2020. As babies and children are more susceptible to the potentially damaging effects of exposure to the sun, parents maintained a demand for such products for their offspring.
In Latvia, Beiersdorf’s Nivea Sun and L'Oréal Baltic’s Garnier Ambre Solaire remain the clear leading brands in retail value share terms in sun care. While they were unable to escape the slump in sales due to the effects of COVID-19 in terms of home seclusion and travel restrictions during 2020, their shares and positions did not come any significant threat.
The demand for sun care in Latvia remains highly dependent on the weather and outbound tourism flows. There is a demand for sun care products to use at home as Latvian summers can be warm.
A resurfacing of the review period trend for SPF-enriched products in other beauty and personal care categories such as skin care and colour cosmetics has the potential to take some demand from specialised sun care products. Awareness of these SPF-enriched products is likely to grow.
Lidl entered the Latvian market with the opening of 15 stores in October 2021, six of which are located in Riga, the country’s capital. Among the products on offer at the new Lidl stores will be a sun care range under its Cien private label line.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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