Competitive Landscape
Leading Manufacturers Strengthen Leadership as Market Concentration Increases
In 2025, the sun care market in Latvia became increasingly concentrated, with Beiersdorf SIA and L’Oréal Baltic SIA together accounting for 68% of retail value sales, each holding a 34% share. This marks a notable increase from 61% in 2020, indicating further consolidation around these global leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Latvia - Category analysis
Key Data Insights
Sun Care Summary
Value Decline Reflects Cautious Seasonal Spending as Year-Round Usage and Regulatory Trust Shape Demand
Regulatory Clarity and Clinical Credibility Reinforce Trust in Established Brands
Daily-Use Positioning Expands Relevance as Sun Care Integrates into Routines
Sun Care Recovery Set to Be Driven by Year-Round Usage as Health-Led Demand and Value Considerations Shape Growth
Regulatory Clarity and Credibility Expected to Reinforce Trust in Established Brands
Daily-Use Positioning Set to Expand Relevance as Sun Care Integrates into Routines
Leading Manufacturers Strengthen Leadership as Market Concentration Increases
Non-Grocery Retailers Lead as Pharmacies Anchor Distribution and Supermarkets Support Growth
Beauty and Personal Care in Latvia - Industry Overview
2025 Developments
Key Data Insights
Steady Growth Supported by Value-Led Purchasing as Skin Care Anchors Demand and Fragrances Drive Performance
Clean Formulations Reshape Expectations as Efficacy and Accessibility Converge
Digital Engagement Strengthens Purchasing as Discovery and Comparison Shape Demand
Steady Growth Forecast to Be Supported by Value-Led Purchasing as Skin Care and Fragrances Drive Expansion
Demand for Gentle and Transparent Formulations Expected to Scale through Practical and Accessible Formats
Digital Engagement Set to Influence Brand Choice as Omnichannel Consistency Strengthens Conversion
Leading Players Retain Share as Value Positioning and Private Label Competition Intensify
Non-Grocery Retailers Lead as Specialist Channels Anchor Distribution and E-Commerce Gains Share
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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