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Country Report

Sun Care in

Sun Care in Latvia

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Opportunities and threats to sun protection in the coming years

Sun protection accounted for three-quarters of overall sun care sales in 2017, with this share set to rise further over the forecast period. Although globally consumers are concerned about the possible effects of exposure to the sun at all times of the year, in Latvia sun protection tends to be used only during the summer and warm weather.

Volume growth slows in self-tanning

The use of sunbeds used to be popular among many young Latvians but these are now slowly falling out of fashion. This can be mainly attributed to concerns about skin cancer and premature skin ageing.

New product launches remain limited

New product launches in sun care tend to be fairly rare in Latvia due to the seasonal nature of the category and generally low per capita spending. Recent launches have generally focused on new application formats and pack sizes.

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The competitive landscape in sun care remained largely unchanged over the review period. L'Oréal continued to lead the category in 2017, followed by Beiersdorf, with the two multinationals together accounting for well over a half of overall value sales.

Supermarkets and chemists/pharmacies command the greatest share of sales but internet retailing gaining ground

Sun care in Latvia often tends to be purchased in supermarkets when consumers do their grocery shopping as they are generally satisfied with the range of products available, which tend to have a mass positioning. For more sophisticated and premium products, Latvians tend to use chemists/pharmacies, which have a more limited selection.

Advertising remains seasonal

A lack of brand awareness in the category can be attributed to limited marketing and advertising activities. Retailers do not invest regularly in promoting sun care products, with marketing campaigns being limited to the summer.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Latvia?
What are the major brands in Latvia?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Latvia - Category analysis

HEADLINES

PROSPECTS

Opportunities and threats to sun protection in the coming years

Volume growth slows in self-tanning

New product launches remain limited

COMPETITIVE LANDSCAPE

Leading players maintain their positions

Supermarkets and chemists/pharmacies command the greatest share of sales but internet retailing gaining ground

Advertising remains seasonal

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian beauty and personal care witnessing a shift towards the premium segment

Smaller players focus on niches, leaving the mass segment to global brands

Latvian manufacturers showing some ambition with their new product developments

Counterfeit products pose a threat to the premium segment

Future growth to depend on new product development and the use of digital tools

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Latvia

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Executive Summary

New Report Guarantee

PROSPECTS

Opportunities and threats to sun protection in the coming years

Volume growth slows in self-tanning

New product launches remain limited

COMPETITIVE LANDSCAPE

Leading players maintain their positions

Supermarkets and chemists/pharmacies command the greatest share of sales but internet retailing gaining ground

Advertising remains seasonal

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Latvia - Category analysis

HEADLINES

PROSPECTS

Opportunities and threats to sun protection in the coming years

Volume growth slows in self-tanning

New product launches remain limited

COMPETITIVE LANDSCAPE

Leading players maintain their positions

Supermarkets and chemists/pharmacies command the greatest share of sales but internet retailing gaining ground

Advertising remains seasonal

CATEGORY DATA

Beauty and Personal Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian beauty and personal care witnessing a shift towards the premium segment

Smaller players focus on niches, leaving the mass segment to global brands

Latvian manufacturers showing some ambition with their new product developments

Counterfeit products pose a threat to the premium segment

Future growth to depend on new product development and the use of digital tools

MARKET DATA

SOURCES

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