In 2021, sun care sales returned to solid growth once again. The travel restrictions during the pandemic limited demand for sun care products in the previous year.
Sun protection remains the dominant category in sun care, while after sun and self-tanning products enjoy little popularity. Most consumers still only use basic sun care products to protect themselves from the harmful effects of sun radiation during summer, although increasing awareness of the purpose of after sun products led to positive value growth in 2021.
While sun care is dominated by international players in Lithuania, with L’Oréal Baltic leading sales in 2021, local players are increasingly active in the product area. For example, local player Margarita launched its own sun protection lotion towards the end of the review period.
Over the forecast period, sun care sales are expected to portray solid, steady growth. With Lithuania’s climate becoming warmer in general and with summers becoming longer and hotter, demand for sun protection is set to continue climbing as the many Lithuanians with fair complexions will pay more attention to protecting their pale skin from sun damage.
The premiumisation trend is most visible in skin care and sun care is considered a skin care product. Therefore, as demand for natural and organic skin care products grows, products that are free from ingredients that are harmful to human health, so does demand for sun care product that have a clean formula.
In 2021, the self-tanning category also bounced back. As consumers began spending more time out and about and socialising, they were interested in maintaining a certain aesthetic, including showing healthy, glowing skin.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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