Executive Summary

Jun 2019
PROSPECTS
The good summer of 2018 has a huge impact on sales

The summer of 2018 was recognised as one of the best during the last decade in Lithuania. Warm weather, which started at the end of the spring and continued until the early autumn, added at least a couple of months of sales of sun care products, making 2018 a very good year for the category.

Less seasonality due to the rise in tourism

The growing purchasing power of Lithuanians has added momentum to tourism in Lithuania. The climate in Lithuania is quite severe, with the cold period lasting for half the year, and often even longer.

Chemists/pharmacies participates in sun care

Although sun care is far from the most important beauty and personal care category, the general trend towards the chemists/pharmacies channel is also evident here. As the purchase of sun care products is very irregular amongst the majority of consumers, they tend to invest in the best available option, especially when it comes to baby sun care.

COMPETITIVE LANDSCAPE
The major leaders remain the same

L'Oréal Baltic and Nivea Polska were the major players in sun care in 2018. Products under the Garnier Ambre Solaire and Nivea Sun brands continue to be demanded by consumers, due to their good value for money ratio and strong brand reputation.

The private label offer remains low

Although far from being one of the most important categories for beauty and personal care retailers in Lithuania in 2018, private label products are present in sun care, notably the private label line Sun Ozon from the leading beauty specialist retailer Drogas. With sun care remaining more a side business for Lithuanian retailers, further new private label product development within sun care is unlikely due to the low level of potential sales.

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Sun Care in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Lithuania?
  • What are the major brands in Lithuania?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

The good summer of 2018 has a huge impact on sales
Less seasonality due to the rise in tourism
Chemists/pharmacies participates in sun care

COMPETITIVE LANDSCAPE

The major leaders remain the same
The private label offer remains low

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Quality and problem-solving are in demand
Unexpected performances for different categories
The usual suspects, private label growth and the slowdown of a local prodigy
Micellar water remains popular; sheet masks grow in popularity
Steady development, with a moderate positive forecast

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources