The summer of 2018 was recognised as one of the best during the last decade in Lithuania. Warm weather, which started at the end of the spring and continued until the early autumn, added at least a couple of months of sales of sun care products, making 2018 a very good year for the category.
The growing purchasing power of Lithuanians has added momentum to tourism in Lithuania. The climate in Lithuania is quite severe, with the cold period lasting for half the year, and often even longer.
Although sun care is far from the most important beauty and personal care category, the general trend towards the chemists/pharmacies channel is also evident here. As the purchase of sun care products is very irregular amongst the majority of consumers, they tend to invest in the best available option, especially when it comes to baby sun care.
L'Oréal Baltic and Nivea Polska were the major players in sun care in 2018. Products under the Garnier Ambre Solaire and Nivea Sun brands continue to be demanded by consumers, due to their good value for money ratio and strong brand reputation.
Although far from being one of the most important categories for beauty and personal care retailers in Lithuania in 2018, private label products are present in sun care, notably the private label line Sun Ozon from the leading beauty specialist retailer Drogas. With sun care remaining more a side business for Lithuanian retailers, further new private label product development within sun care is unlikely due to the low level of potential sales.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Lithuania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.