Sun care was one of the best forming product areas in 2019 in terms of current value and volume growth. However, that changed in 2020 where sun care was severely affected by COVID-19, with current value and volume sales declining by over a third.
2020 saw a change in the competitive landscape with Beiersdorf moving up to second position, due to its brand Eucerin which performed better than other brands in 2020, partly due to consumers demand for a highly hydrating and moisturising sun cream to combat the skin dryness caused by the constant skin washing, in order to prevent the spread of COVID-19. As a result, Laboratorios Siegfried, which sells the brand, Sun Care, fell to third position.
2020 could be seen as a blip in terms of the performance of sun care and it is expected that sun care will quickly return to constant value and volume growth. Consumers are increasingly looking for added benefits from sun care products, such as antipollution and antioxidant properties, lighter textures, as well as different formats like spray, lotion, gels.
Sun care is expected to make a strong recovery once society opens up again after COVID-19 is brought under control. Sun care had been growing well prior to the pandemic, though from a relatively small base.
Sales of sun care will benefit from better consumer awareness of the importance of shielding one’s skin from the harmful rays of the sun. The sources of information supporting consumer interest in sun care include the marketing campaigns of industry players, with information about the importance of using sun protection products included within general information about the causes and effects of skin cancer and other skin diseases, and the best ways of preventing and dealing with them.
All of the leading players in sun care will continue to promotions to support sales of their products. These promotions will be seen on the shelves of key retail channels, specifically drugstores/parapharmacies as well as grocery retailers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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