During the first impact of the pandemic in 2020, sun care recorded a steep fall in demand as people were not going out as much, and children were home from school. In addition, beaches were closed for parts of the year, including during popular holidays such as Christmas and the New Year.
During the pandemic, products with a higher degree of specialisation, such as sun protection for the face, performed much better. Consumers of these types of products are much more aware of the need to use products even when indoors to prevent conditions caused by the light from screens or reflection from outside light.
Aftersun remains a small product area in terms of value sales. Since aftersun treats the skin after sun exposure, many consumers question its usefulness.
Pronounced growth is expected in sun care over the forecast period as consumers return to their daily lives and with this they will once again see the need to use sun care products. However, there may need to be an element of re-education regarding sun care, as many people have fallen out of the habit of using it due to a lot of time spent indoors due to COVID-19.
Future growth is expected to come from cheaper brands as consumers will look for products that are both effective and affordable in search of the best return on investment. It is common to see a series of promotions by the leading brands to support sales of their products and this is expected to continue over the forecast period.
Sales of sun care will benefit from better consumer awareness of the importance of shielding one’s skin from the harmful rays of the sun. The sources of information supporting consumer interest in sun care include the marketing campaigns of industry players, with information about the importance of using sun protection products included within general information about the causes and effects of skin cancer and other skin diseases, and the best ways of preventing and dealing with them.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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