Executive Summary

Jun 2019
PROSPECTS
Sun care consumption becoming part of daily routine

Concerns about the damage that overexposure to the sun can do to the skin are increasing amongst the general population. Due to the country’s geographical location, the harm that the sun can cause is higher than in other regions.

Premium sun care offers sophisticated benefits

Premium sun care products offer a wider range of benefits, making the category more specific and addressing different needs. Premium sunscreen offers include tinted products as well as such attributes as transparency, oil free, hydration and hypoallergenic.

Mass sunscreen increasing formats offer

Innovation amongst mass sun care products focusses on product format more than on formulaic benefits. Towards the end of the review period, the main brands launched different presentations and formats, such as gels, waterproof sprays and sticks.

COMPETITIVE LANDSCAPE
Direct sellers lose value share to leading players in 2018

Productos Avon Ecuador and Grupo Transbel continued to be the leading direct sellers of sun care in 2018 with their popular brands Avon Care and L’Bel, respectively. Both companies offer sun protection products that consumers perceive as having high quality and both enjoy high distribution through their direct selling salesforces.

Low-priced sachet sunscreen increases relevance amongst traditional retailers

As with other beauty and personal care categories, companies have noticed the opportunity to enter traditional retailers with low-priced products. Independent local brands have launched sun protection sachets, which saw increased distribution in 2018; now present in small grocery retailers, these products are reaching a higher number of points-of-sale nationwide.

Innovation expected to come from premium players

During the review period, premium adult sun care had increased relevance amongst health and beauty specialists albeit the base is still small compared to mass products. Premium brands are expected to bring innovation to the category, with mass brands becoming followers of these attributes and benefits offered to consumers.

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Sun Care in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Ecuador?
  • What are the major brands in Ecuador?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Ecuador - Category analysis

HEADLINES

PROSPECTS

Sun care consumption becoming part of daily routine
Premium sun care offers sophisticated benefits
Mass sunscreen increasing formats offer

COMPETITIVE LANDSCAPE

Direct sellers lose value share to leading players in 2018
Low-priced sachet sunscreen increases relevance amongst traditional retailers
Innovation expected to come from premium players

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records low value growth in 2018
After becoming more optimistic about the economy in 2017, consumers are wary of spending, as future is uncertain
International brands lead sales, but domestic brands increase their shares
Multiple benefits and natural components leading new product development trends
Slow growth expected for forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources