Sun Care in Estonia

PRE-COVID-19 PERFORMANCE

Warm weather and rising health awareness benefit sun care in 2019

Sun care saw healthy growth in 2019, benefiting from a particularly warm summer season which boosted sales during the peak months of June-August. Rising disposable incomes also contributed to growth, with increased numbers of Estonians stocking up on sun protection before travelling overseas for holidays.

Premiumisation trend drives overall growth in 2019

Sun protection remained the largest product area within sun care in Estonia in 2019, accounting for over half of value share and leading in terms of growth. All product areas saw increased current value growth in 2019, driven by an expanding premium segment as consumers sought high-quality variants.

L’Oréal Baltic leads in 2019, with popular Garnier Ambre Solaire brand

L'Oréal Baltic SIA maintained its lead of sun care in 2019, having overtaken Jungent Estonia OÜ in 2018. L’Oréal’s leading position remained largely dependent on the performance of its Garnier Ambre Solaire brand, which continued to gain share in 2019.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to fall by 14% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Baby and child-specific sun care is the only product area predicted to see positive growth in 2020, with parents keen to protect babies’ sensitive skin even during only short walks and trips outside. Aftersun and self-tanning are suffering the most from the impact of COVID-19, both in steep, double-digit decline.

Recovery and opportunities

As restrictions ease and Estonians begin to spend more time outside, demand in sun care is predicted to initially surge and then calm down. Though growth will continue for all product areas, most will see a slowdown with consumers remaining wary of travel for some time and tourism expected to be greatly reduced in the short term.

Files are delivered directly into your account within a few minutes of purchase.