Executive Summary

Jun 2019
PROSPECTS
Warm summer season and increased outbound tourism benefit sun care sales

In 2018, sun care greatly benefitted from a particularly warm summer season that allowed the category to achieve rather strong performance during the peak months of June-August. The category also benefitted significantly from consumers’ increased disposable income, which benefitted outbound tourism numbers during the summer and autumn seasons, when most tourists go to the sea in southern countries to seek respite from Estonia’s northern climate.

Health awareness contributes to the category’s growth

Increasing health awareness was another important factor that benefitted sun care in 2018. As a result of this trend, more Estonians have become concerned about negative effects that sun may have on a skin, and not just whilst sunbathing.

Development differs amongst sun care categories

Whilst aftersun and sun protection products grew more or less in line with each other, self-tanning products continued to decline in 2018. The warm summer, which benefitted sun protection and aftersun categories, allowed more people to get a natural tan instead of using self-tanning products during summer and autumn.

COMPETITIVE LANDSCAPE
L’Oréal outperforms Jungent Estonia to become the leading player in sun care

In 2018, L’Oréal became the leading player after outperforming its leading competitor Jungent Estonia, which represents Beiersdorf products in Estonia. L’Oréal’s performance is largely dependent on its leading brand Garnier Ambre Solaire, which was represented in a wider product range compared to its major competitor Nivea Sun in 2018.

KMT Lang & Barney Investments sees the fastest value growth in sun care

KMT Lang & Barney Investments, which represents Avène brand in baby and child-specific sun care, saw the fastest value growth in 2018. The company benefitted from its faster development of child-specific sun care and growing demand for premium products.

Domestic producers might attempt to strengthen their position in sun care

Development of local producers in sun care is expected over the forecast period. At the moment, their presence in the category is very weak, but as general trust in domestic producers has improved significantly, there are more opportunities for them to be successful in the category in the near term.

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Sun Care in Estonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Estonia?
  • What are the major brands in Estonia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Estonia - Category analysis

HEADLINES

PROSPECTS

Warm summer season and increased outbound tourism benefit sun care sales
Health awareness contributes to the category’s growth
Development differs amongst sun care categories

COMPETITIVE LANDSCAPE

L’Oréal outperforms Jungent Estonia to become the leading player in sun care
KMT Lang & Barney Investments sees the fastest value growth in sun care
Domestic producers might attempt to strengthen their position in sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see positive development in Estonia
Premiumisation trend dominates beauty and personal care
Multinational brands maintain their dominance
New brand names expand their product ranges in 2018
Beauty and personal care is set to achieve positive growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources